Twitter showdown: Coke vs Pepsi | Econsultancy: The infographic published by Econsultancy, shows how the biggest Rivals in corporate history are faring across social media. While traditionally Coke and pepsi has been biggest spenders along with Procter and Gamble, the last few years has seen more investment by these Companies across the Digital Space ... as they start marketing their products to the new age consumer generation Y , who has grown up in tweets, has used mobile as a all embracing tool, and for whom Class Note books have been replaced by iPad or other Tablets
"Pepsi embraced social media early on. In fact are two year's ahead of Coke's new content push "Live Positively." In 2010, Pepsi launched their Refresh Project where they gave away 20 million for ideas that can help advance society in six different categories.Through the Pepsi Refresh Project, it impacted the lives of more than 1.4 million people through more than 1,000 grants awarded.
Like Coke, Pepsi are also focusing on story. At the recent Festival of Media Global conference in Switzerland, Pepsi's EVP and CMO, Salman Amin, said: "Don't bring me media plans, bring me amazing stories." He also announced that 90% of the internet will be video by 2015. If you look at their brand pages, you can see their push to Facebook and YouTube over Twitter which confirms their move to video. But that doesn't mean they aren't leveraging Twitter to tell the stories its customers want to engage with."