 |
|
According
to researchers at Lab42,
there are more than 660 deals sites online today. But is this sustainable?
Certainly not all those sites will survive. Some of us here at Mashable are
questioning whether the Daily Deals era
is coming to a close.
The
number one player in the market, Groupon, has 115 million
subscribers, but saw a 50% dip in its web traffic since July, 2011, according
to Experian Hitwise. And Friday we reported that hundreds of
members of the Groupon sales
team filed a class-action suit against the company for allegedly not paying
overtime. Meanwhile, Groupon’s second-place competitor LivingSocial saw a
27% rise in traffic.
Sounds
lively. Maybe the Daily Deals market is a bit too lively — according to Pricegrabber, even
though 44% of consumers use daily deals websites, 52% of U.S. customers are
feeling overwhelmed by the proliferation of daily deals offers clogging their
email boxes.
Given
that mixed landscape, how are people using daily deals sites right now? That
was the question Lab42 asked of 500 daily deals users, determining which sites
they use the most, how diligent they are at checking for new deals, and how
much money they’re spending on them
|
The Daily Deals Market : Whats The Best Deal
9:02 AM /
/
Posts
