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Showing posts with label online lead generation. Show all posts
Showing posts with label online lead generation. Show all posts

July 16, 2012

Mobile Advertising in the Finance Industry: Top 5 Trends

 Finance was the leading global brand advertising vertical on the Millennial Media platform in 2011, and overall spend in the sector grew 300 percent year-over-year.

Lead generation was the most popular campaign goal in the vertical, and was the leading objective in 70 percent of all finance campaigns

The different sub-categories in Finance have different levels of consumer engagement, led by Mobile Banking, where 35 percent of mobile finance users accessed the content once a week, and 22 percent accessed content almost every day.

Insurance advertisers has a big presence across Mobile Advertising, with over 40 percent of the total spend. Leading sub-verticals after Insurance include Banking, Financial Services and Credit Cards.

Mobile finance users have a number of distinct buying behaviors. According to comScore, almost 50 percent of mobile finance users claimed they will stick with a brand they like, and mobile finance users are 95 percent more likely to be influenced by celebrity endorsements than the total mobile audience.

source : Millennial Media

April 20, 2011

5 Facts About Craiglist You Did Not Know

Craiglist serves over 20 billion page views per month, putting it in 37th place overall among web sites worldwide and 10th place overall among web sites in the United States (per on March 24, 2011), with over 49.4 million unique monthly visitors in the United States alone (per on January 8, 2010). With over 80 million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. The site receives over 2 million new job listings each month, making it one of the top job boards in the world

Craig Newmark began the service in 1995 as an email distribution list of friends, featuring local events in the San Francisco Bay Area, before becoming a web-based service in 1996. Craigslist expanded into nine more U.S. cities in 2000, four in 2001 and 2002 each, and 14 in 2003.

In 2009, Craigslist operated with a staff of 28 people. Its main source of revenue is paid job ads in select cities – $75 per ad for the San Francisco Bay Area; $25 per ad for New York City, Los Angeles, San Diego, Boston, Seattle, Washington, D.C., Chicago, Philadelphia, Orange County (California) and Portland, Oregon – and paid broker apartment listings in New York City ($10 per ad).