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Showing posts with label online marketing trends. Show all posts
Showing posts with label online marketing trends. Show all posts

April 9, 2011

Social and Mobile Marketing To form 80% Consumer Spending by 2015

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"Mass marketing is no longer a long-term strategy. Mass-marketing campaigns have a 2 per cent response rate and are on the decline, whereas by 2015, digital strategies, such as social and mobile marketing, will influence at least 80 per cent of consumers' discretionary spending," said Adam Sarner, research director at Gartner. 

"Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach."

Gartner analysts said that this evolving customer-focused strategy harnesses digital techniques and channels that will increase engagement, response and conversion rates.

"The internet was built on the idea of users collaborating. Once the internet was commercialised, collaboration was overshadowed by transactional commerce and push-type marketing techniques that focused on one-directional hard sells," said Mr Sarner. 

"Today, activity on the internet has shifted back to its roots in interaction and participation. The hard sell isn't working in this new environment, and successful campaign management strategies have shifted from interruptive push, toward two-way conversations and addressing mutually beneficial approaches to customers' wants and needs, which a digital marketing approach can provide."

By 2014, 6.7 billion devices will be connected to the Internet. Mobile marketing in the US reached $877.2 million in 2010, up 138 per cent from the $368 million spent in 2009. The developing social CRM application market reached $600 million in 2010, and it is expected to reach $1 billion by 2013.

source : Garter.com

April 8, 2011

March 29, 2011

March 27, 2011

Google To Launch "Group Texting App"

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It seems like Google has made a foray into the group messaging space today with Disco, a new iPhone app and website.The service utilizes the Disco.com domain that Google bought at Domainfest last year for $255K. The Disco.com site went up today and the beta app hit the App Store yesterday, which was made by Slide.

According to Techcrunch ,the app is made by Slide, the storied social apps property which Google acquired in August for $182 million. Slide has made iPhone apps before, but the last one was Super Poke, an app created pre-Google acquisition And since  Slide is still run  autonomously within the company as their own startup of sorts, the app probably doesn’t have anything to do with Google’s broader social strategy.

The app is the Disco website, which provides a simple, streamlined way to send text messages to your groups from the web. And new messages appear in real time. You can also manage your groups from here, create new groups, and edit your profile. The site also works beautifully with the Google Voice Chrome extension if you have it installed.

 Read More about Google : Group Messaging Foray

March 24, 2011

Facebook Launching "Real Time Targeting Advertising"

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Facebook is testing real-time targeted advertising among one percent of the users on the site, meaning roughly six million members.


The site already offers targeted advertising only aimed at different types of content. The test feature enables target ads based on real-time commenting, a feature that became available in January.

Targeted ads based on real-time comments effectively creates keywords out of posts as soon as users hit the enter key. But it’s actually more complicated than that, as AdWeek’s Irina Slutsky points out:
Keywords are a small part of that equation, but Facebook says sometimes keywords aren’t even used. The company said delivering ads based on user conversations is a complex algorithm continuously perfected and changed. The real aim of this test is to figure out if those kinds of ads can be served at split-second speed, as soon as the user makes a statement that is a match for an ad in the system.
According to AllFacebook This category of advertising could perform very differently from targeting based on likes and interests. Some people might find the promotions more invasive, while others might feel more motivated to click through to the intended destination.Facebook’s test of this new type of advertising will show whether people who have previously clicked the x’s on ads and indicated the content was irrelevant might find relevance in the real-time targeting.

Real-time ad targeting may eventually fit in with two other tests related to advertising: One is targeting ads at  another appears to be trying to get advertisers to move toward more general keywords for Marketing.

March 22, 2011

From 0 to 25$ Billion in 15 Months :Groupon's Valuation Chart

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Less than three years after its founding, bankers are telling Groupon it could IPO at an astounding $25 billion valuation -- greater than Google's valuation when it first hit the public markets. This chart explains the rise of Groupon in less than 18 month.



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March 13, 2011

LinkedIn Kickstart Their Social News Site

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LinkedIn, recently, launched a service on Thursday that creates a customized online newspaper from articles being shared by the network's more than 90 million members.

More than one million LinkedIn, members  shares messages between themselves, and this  Linkedin Feels  is a value proposition which it feels can be fulfilled by providing this service

The new service, called LinkedIn Today, displays excerpts of the most popular articles in various industries, in a move that the company hopes  will motivate users to use the site more often and  share messages from third party websites.LinkedIn Today  hopes to  compete with other general news aggregators, like Google News or Yahoo News, as well as those that are tailored to a specific industry, like Techmeme, for technology

There are quite a few of our members who are already doing it," said LinkedIn product head Deep Nishar, about users sharing content on the site. "And there will be more members definitely as a result of seeing the manifestation of what happens when you share and interact with your network."
LinkedIn Today, would  aggregates headlines from around the Web, without human intervention, and put  together automatically based on what stories people in a user’s professional network and industry are reading and sharing.LinkedIn users will be able to create separate news pages for up to 22 industries of interest, including the Internet and Healthcare. Articles will appear in LinkedIn Today based upon how often they have been shared by members of LinkedIn.The  news will also available on LinkedIn's iPhone app.

The service,allows users to click on an article to see who has shared it and what they have said about it. The user can then filter those results by a number of criteria, including company, geography and industry. That makes it easy, for example, to see what people in the media industry in New York are saying about a story on AOL’s  firing 20% of their employees, or  something aboutr New Google Algorithm..

March 10, 2011

February 16, 2011

February 7, 2011

January 13, 2011

Yahoo Owned Sites and Services: The Top 50 List

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An Exhaustive List  which includes combination of advertising services and websites which are  owned by Yahoo!.

* Yahoo! Answers

* Yahoo! Avatar

* Yahoo! Babel Fish

* Yahoo! Bookmarks

* Yahoo! Buzz

* Yahoo! Developer Network

* Yahoo! Directory

* Yahoo! Finance.

* Yahoo! Games

* Yahoo! Groups

* Yahoo! Kids

* Yahoo! Koprol

* Yahoo! Local

* Yahoo! Mail

* Yahoo! Maps

* Yahoo! Meme

* Yahoo! Messenger

* Yahoo! Mobile

* Yahoo! Movies

* Yahoo! Music

* Yahoo! OMG

* Yahoo! Parental Controls

* Yahoo! Personals

* Yahoo! Pipes

* Yahoo! Publisher Network

* Yahoo! Real Estate

* Yahoo! Search

* Yahoo! Search Marketing

* Yahoo! Shopping

* Yahoo! Small Business

* Yahoo! Smush.it
* Yahoo! Sports

* Yahoo! Travel

* Yahoo! TV

* Yahoo! Video

* Yahoo! Voice

* Yahoo! Web Analytics

* Yahoo! Widgets

* Yahoo! 360° Plus Vietnam

December 19, 2010

November 28, 2010

The US Online Growth Story 2010 : Top 5 Trends

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ComScore State of the US Internet Q3 (1)

In 1996, 2/3 of the world‟s Internet population was in the US, yet today Asia Pacific is the largest region.
In July 2010:
  • 213.6 million Americans used the Internet.
  • Average user was online 24 daysin the month, for a total of 32.6hours, and viewed 2,779 pages
  • 85% of Internet visitors viewed an online video in the US, for an average of 14.6 hours each.
  • 92% of Internet visitors conducted at least one search.
  • Average searcher conducted 118 searches
  • Total online spending in July 2010 at US sites was $18.5 billion, up 9% since July 2009. Travel accounted for $8.2 billion, or 44% of total online spending in July.
  • Humor ranked as the top-gaining category over last year, growing 87% to 51.8 MM Unique Visitors, indicating that more Americans turned to the Internet for humorous content.
  • The highly visited Community category garnered a significant number of Unique Visitors, growing by 49% since July 2009
While US user growth was 9% over the past year, Russia, China, Mexico and Brazil have already experienced impressive growth rates of 31%, 29%, 21% and 19%, respectively.

Despite the report from the National Bureau of Economic Research* stating the recession formally ended in June 2009, the unemployment rate is still high and correspondingly, total minutes spent on Job Search sites jumped 233% and the number of Job Searches increased 290% in the same time period.

In 2009 and continuing into 2010, decreasing ad dollars shifted away from Email, Lead Generation, and Classifieds towards Search, Display Ads, and Online Video.

The top 10 advertisers across the US digital landscape includes financial services such as Experian, Scottrade, and Progressive Corporation (Progressive.com) along with telecom companies, AT&T and Verizon. The education company Apollo Group, Inc. (Universityofphoenix.com) ranks within the top 10.

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