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Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

February 2, 2015

Multi Screen Usage and Online Ad Responsiveness in Europe




The Millward Brown Ad Reaction study

The presentation by Millard Brow provides  insights on consumer perceptions of advertising, particularly digital formats. It tries to answer questions on how has #multi screen devices affected consumer receptiveness to internet ads and how it has  impacted by different devices including smartphones, Tablets,Internet TV  including CTR ( click thro rates ). Reaction 2014 explores multiscreen advertising and and consumer behavior

January 28, 2015

September 16, 2014

Google Stoops to Conquer !: user data request from Governments and how much did google comply

Google  Transparency requests

List of governments asking google to remove content


Most nations asks Google to remove data which it considers sensitive, or information which it feels  should not be for public consumption .The above chart shows which nations have asked Google  for removing user data, or collection of data which it wishes to investigate. For example, some content removals are requested due to allegations of defamation, while others are due to allegations that the content violates local laws prohibiting hate speech or adult content. Laws surrounding these issues vary by country, and the requests reflect the legal context of a given jurisdiction. While some amount of  surveillance is needed to stop acts of terrorism, war, Plotting against a religious group   Jihads, or hackers . There are some requests for " unnecessary eavesdropping that goes against the privacy of an individual 

Though the internet is still the biggest "enablers " of world citizens" in shaping the world . Web Neutrality or Internet Democracy are still miles away

The request are not only from Google, the biggest destination site in the world, accessed by over 90% of web users.. but these request are also from Youtube, Google , Adwords, (orkut which no longer exists)

 

Australia's Top 10 Biggest Brands on Facebook



Who tops Facebook biggest brands in the Aussie Market

Skittles is Australia's biggest brand on Facebook pages. Local fans ( Australian users in that 0.09 million. ) while the Total Fan base is 26 million. 

The number 2 brand in Australia on Facebook is McDonalds Australia with 0.98million local fan base, while the total Fan base is one million 

Number 3 biggest Brand on Facebook is Pringle with0.098million Fans while global fan base is 2.7million 

This data comes from socialbakers social metrics, which uses " effective rate of growth to find which Brand has grown highest in respect to the previous month. Not all data comes free. To get the details on the exact fan base and ore metrics, you need to become a paid subscriber

Top 5 Nations with the biggest brand following of Skittles





48% of Skittles Fan base comes from United States
The UK forms 10.6% of Fan Base
Canada,, Australia and Mexico add up to 12%
Other Nations ( which  are not a part of  SB monitoring index makes 29%







August 20, 2014

Google IPO Debut :Completes a Decade and Counting

Google IPO Debut :  A decade and Counting :
Google IPO completes 10 years

According to For Google this week had been an historic one has this 18th August, 2014 had been 10 years since Google debuted its IPO.  While Google has seen  many ups and downs, and at that time no none could have thought " Google would be powering their smartphones via the Mobile OS Android.. But the fact remains that 10 years in an technology industry , Google has mellowed ,made money, and made a lot of enemies ( Microsoft, Apple )
However there has been many anecdotes and behind the scenes on the run up to the IPO..which have been republished
  1.  The value of the shares Google decided to offer was a nerdy little joke: $2,718,281,828 - the first nine decimal places in the irrational number e.t -. 
  2. Google decided that its S-1, a required document that lays out a company's financials and risks and is usually written in legalese, would be written simply and intimately. "Google is not a conventional company," cofounder Larry Page started the letter. "We do not intend to become one. 
  3. A day after the IPO On August 19, 2004 the number of shares outstanding was 172.85 million while the "free float" was 19.60 million (which makes 89% held by insiders)
  4. Cofounder Sergey Brin didn't even show up for the ringing of the bell on the day of the IPO because he didn't want to take a red-eye flight. 
  5. Larry Page showed up wearing a suit he bought at Macy'sGoogle IPO Debut : A decade and Counting

June 20, 2014

Q1, 2014 Internet Advertising Revenue in US records highest ever growth at 19%,exceeds $11.6 billion



US online ad revenues cross 11.6billion dollars

Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014,  which was an increase of 19%  over the same period in 2013, according to the latest IAB Internet Advertising Revenue   report

These  data  comes from  the Interactive Advertising Bureau (IAB) and PwC US. This is an historic first-quarter high and a significant increase over last year’s first-quarter revenue level, which was record-setting at $9.6 billion.

June 11, 2014

Internet Penetration at 40%, Developing Nations make up 32%, developed Nations and 68% in developing


 

 

According to the latest  ICT ( Internet Communication and Technology report by ITU, telecom, global internet users will be 3 billion.  Out of which 1.9bilion will be from developing nations , which has doubled from 974million in just 5 years ( 2009 to 2014(

June 6, 2014

The State of Internet Start Ups in India :Why the demand Supply gap of employable graduates are as

According to the latest national skill registry  database in India, which tracks employable graduates.. a majority of them cannot be employed.  While the economy seems  poised for  the good times ahead.. The lack of manpower  or rather , quality manpower is one of  the major stumbling block companies in India 
The Visual data below shows  the demand and the supply side for the  Internet  Industry   in India


May 20, 2014

Comparing the Digital Advertising Market Size : Australia vs New Zealand vs UK


The above report from IAB ,summarises comparing the markets in AU, NZ, UK and US from their respective IAB PwC Online Advertising Expenditure Reports. See how Australia compares with the rest of the work in Mobile, Video and Top Advertising Categories.

April 30, 2014

5 Years of Online Advertising Spends in US : Past, Present and Forecast:2011 to 2016

Statistic: Online advertising spending in the United States from 2010 to 2016 (in billion U.S. dollars) | Statista
This statistic contains data on the online advertising expenditure in the United States from 2010 to 2012 with forecast until 2016. The source predicts online ad spending in the U.S. to reach 57.5 billion U.S. dollars in 2015.

April 29, 2014

Social Native Ads To Grow Higher than Online Display Advertising









A  recent BIA/Kesley report came out with  the latest data which suggests that " Social Media" will play a huge part in the new evolving landscape. While Online display ad revenues in the U.S. will grow from $4.3 billion in 2013 to $6.8 billion in 2017, a jump  of 12.6% CAGR, as compared with Native  Social Ads which will grow more  than 2.5 times  to $5billion

Comparatively  during the same period, U.S. native social advertising, spurred primarily by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets, will more than double, from $2.4 billion to nearly $5 billion, a 20.3% CAGR

In 2015 BIA/Kelsey projected that the US social native media spending would amount to around $3.7 billion, whereas the online display advertising spending will touch $ 5.5billion .The above graph compares the online display advertising compared with Native presents the social display and native advertising spending in the United States in 2012 and a forecast until 2017