Social
Media Today in 2014 still exists .. But it does so just as a media without
" all its hyperbole and hyphenation" as it starts getting back to the
" meaning of the word "Social"
However
its not the same during the hey days of 2007 to 2010 ( so called
hey days ) when social advertising meant "that any " users can be
targeted as " Male or Female, with a male or female child, either having
baseball as his interest, and " all Latins wanted
to dance like Jennifer Lopez .. Its
good that the sheen has come off " Social Media "Space
This is good because of 2 reasons.
1)It
will help Brands, agencies and Consumer to understand more of each other. The
biggest problem is that we do not have
any insights into "What is social for a consumer might not
be so for an agency, or a Brand.. The
social space unlike Local cannot be based as
" a conduit for " segmentation at all times, sometimes or
most of the times
2)Business
models do not work on social .. The social is just another ordinary platform to
enable Business meet their objectives . Making money ' when other users talk about
my brand without getting inundated with a notification .. asking me 20
times if i have received a notification " that I have received a
notification . from a friend whom i met during the summer of 99"
has a new family member and had used " a product".. Can I be
asked .. if I can ask my other online acquaintance " to use the
same product' on which I haven't the remote idea.....
I am sorry " If people just tell
me " They liked an particular
thing from a store.. an feels that I need to check it out .. and within a week,
if a friend talks about a similar experience .. I will buy it.. That is
Social ..Media be dammned ( if might be in a car, bus, at a grocery store or at
places where i have no business to be ) !!
Dont mix up " Thoughts " with
Feelings