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Showing posts with label online media. Show all posts
Showing posts with label online media. Show all posts

June 10, 2015

media advertising spends per capita : Aussies and the English reigns

"media advertising  spends per capita : Aussies and English tops"


 Australia is the number one when it comes to  Advertising Spends globally. Australia spends 582 USD  worth of advertising per capita. This includes  spends across  the digital web plus  magazines,newspapers radio and TV including outdoor.
 With USD 540  United Kingdom comes 2nd in terms of ad spends per capita Norway spends upto USD 535 per capita and ranks 3rd. United states ranks 4  with their  ad spends per capita at USD 404.Germany and Japan ranks  at 9th and 10th with per capita as spends of USD 320 and 319 respectively.

May 28, 2015

asia pacific digital indicators: 35% penetration rate with 93% mobile connections

" state of mobile and social media access across  asia pacific"


In Asia pacific out of a total population of 4.1 billion around 1.4billion have an active internet connection a penetration of  35%. Users having an active social media connection  number  1billion  with a 26% penetration .
Meanwhile moving over to mobile, 3.7 billion or 93% of population has a mobile. The number of users  accessing social web via mobile is  879 million

November 14, 2014

Tracking Google's Acquisitions So far :Most Expensive

Statistic: Price of selected acquisitions by Google from 2003 to 2014 (in million U.S. dollars) | Statista
Find more statistics at Statista
"The  chart shows the timeline on how" Google has  been buying  companies ( start ups as well as enterprise s)  Googles most expensive  buyout remain Motorola mobility deraciscdbedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked."

Digital Media v Tradition Media " : Where does a consumer spend by time

Infographic: Only Digital Media Sees Growth in Daily Consumption | Statista
You will find more statistics at Statista

Anyone who wants to know how the digital media has become all pervasive, and  has become all encompassing across countries, cultures and social distinction , need not go anywhere beyond  this chart . This data chart shows e growth of average time an engagement  spent per day with major media by U.S. adults.

Compare how  the digital media has almost turned the offline media into a kind of Jurassic  part

  1. The print media has declined by 18% in 2014  as compared to  16% in 2013/
  2. Mobile media grew  by 43%
  3. Online media has seen a decline of  5% in 2014. (One reason for this might be due to the fact that " coming of  age of the mobile and smartphones
  4. TV and Radio  both declined marginally

November 12, 2014

ABC's CMA Awards :Newsroom reported 1.2 million

US television awards

"ABC's CMA Awards Wednesday claimed 16.2 million viewers, down a bit from last year's 16.8 million but above 2012's record-low 13.7 million in the wake of Hurricane Sandy

HBO's The Newsroom reported 1.2 million same-day viewers for Sunday's return, followed by The Comeback (300,000) and Getting On (309,000); Fox's MasterChef Junior (5.1 million Tuesday); Bravo's Real Housewives of Atlanta (3.8 million Sunday); and USA's White Collar (1.5 million) and Covert Affairs (1.2 million, both Thursday). Electioneering. Midterm coverage fell from 2010; in the 10 p.m. ET hour, an average 26.3 million watched on six networks, led by Fox News (6.6 million), CBS and CNN (5.4 million apiece).."

Tags# CMA awards, #Newsroom,# HBO, #Masterchef

November 9, 2014

How TV Usage is getting dwarfed by Tablets and Smartphones, as time spent on gadget to grow 23%

Media consumption patterns : digital vs TV


US consumers love affair with their mobiles continue as as recent report by eMarketer shows that the media time among US adults spent on digital media exceeded that of TV for the first time that time spent on digital media use among US adults surpassed time spent with TV for the first time Cumulatively Tablets and Smartphones user base is expected to grow to 23% In 2014, time spent on smartphones and tablets in the US will jump to 23.2%nbsp;

August 7, 2014

Global Paid Media Spendings s to exceed $545 billion this year

Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013.

On a country-by-country basis, the US is by far the leader in total media ad spending — eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country.

 By comparison, advertisers in China will spend only $37 per person — though given the country’s large population, China still boasts the second-largest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia came next in line at around $504 per person and was the only other country where advertisers will spend more than $400 this year to reach the average consumer, 
online display and paid spending in india

May 22, 2014

Western Nations continue to show Facebook Fatique as Facebook usage in France drops 10%

With a population of around 62milion,Facebook is used by 60% of French users of its users. After Facebook, its Tumblr and Twitter which  are the most popular social properties in France

Source: StatCounter Global Stats - Social Media Market Share

March 16, 2014

Why Social Media Advertising Failed and is Bound to Fail ..

7 Social Media Ad Trends for 2014 

Social Media Today in 2014 still exists .. But it does so just as a media without " all its hyperbole and hyphenation" as  it starts getting back to the " meaning of the word "Social"
However its not the same  during the hey days of 2007 to 2010  ( so called hey days ) when social advertising meant "that any " users can be targeted as " Male or Female, with a male or female child, either having baseball as his interest, and  " all  Latins  wanted to dance like Jennifer Lopez .. Its good that the sheen has come off " Social Media "Space

This is good because of 2 reasons.

1)It will help Brands, agencies and Consumer to understand more of each other. The biggest problem is that  we do not have any insights into  "What is social for a consumer might not be so for an agency, or a Brand.. The social  space unlike  Local cannot be based as " a conduit for " segmentation at all times, sometimes or most of the times

2)Business models do not work on social .. The social is just another ordinary platform to enable Business meet their objectives . Making money ' when other users talk about my brand without getting inundated with  a notification .. asking me 20 times if i have received a notification " that I have received a notification . from a friend whom i met during the summer of 99" has a new family member and had used "  a product".. Can I be asked .. if I can ask my other online acquaintance " to use the same product' on which I haven't the  remote idea.....

 I am sorry " If people just tell me " They liked an particular thing  from a store.. an feels that  I need to check it out .. and within a week, if a friend talks about a similar experience .. I will buy it..  That is Social ..Media be dammned ( if might be in a car, bus, at a grocery store or at places where i have no business to be ) !!

Dont mix up " Thoughts " with Feelings 

November 6, 2013

September 22, 2013

Cross Platform Availability driving Video Streaming as Amazon, Hulu battle it out for no 2 spot

Connected Devices Driving Video Streaming
via Statista

Netflix is the no 1 in the Video streaming market in US. And continues to have a monopoly According to survey data published by Nielsen, market leader Netflix is used by 38 percent of Americans, up from 31 percent in 2012.

 Meanwhile Hulu, the joint venture between NBC Universal, Fox and Disney now reaches 18%, while Amazon's Instant Video service has almost doubled its reach to 13%.

Netflix  is set to be investing millions of dollars in exclusive content such as the highly-acclaimed political series "House of Cards" or the fourth season of cult comedy "Arrested Development". According to Nielsen's data, the investment is paying off: 45% of Netflix streaming subscribers say they watched at least one of the company's original programs.

Another factor contributing to the rise of over-the-top video services is their cross-platform availability. Netflix and Hulu for example are available on PCs, gaming consoles, smartphones and other devices, granting users a great deal of flexibility regarding timing and location of their video consumption.

Procter and Gamble Marketing Spends on Digital Medium exceed 35% of its budget

FMCG and Digital marketing

online media online Growth
Internet advertising Growth set to grow over 100% as compared to print, outdoor, TV and Radio

P&G global marketshare  vs a digital d budgets
PG Global Marketshare  by Segment

Procter & Gamble Co. PG -0.91% is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift consumer brands set to increase their Online Media budgets, at the cost of lowering their ad spends on print, radio and TV . Clearly web and mobile marketing are emerging as the ' most efficient" marketing  challenge in the uncertain economic times as these

According to  P&G chief executive A.G. Lafley procter and Gamble s giant's digital spending on things like online ads and social media ranges from 25% to 35% of its marketing budget and is currently near the top of that range in the U.S., its biggest market. In 2011 19% of FMCG Brands Marketing Budgets went the digital way in the United States

In  the year 2012, fiscal year  P&G spent $9.3billion on Marketing Including print, TV,Radio, Digital and Mobile Advertising.P&G recently told " that Online media budgets is only set to increase in the coming year " We have some business and brands where digital and online is incredibly brands effective and provides the right distribution channel for " engaging with brands 

By 2020 Unilever expects the developing economies to make 70% of global sales, as Consumer Good Giants led by PG and Unilever sweat it out in the marketplace where " consumers are increasing going digital led by Mobile web, Tablets and Connected Devices

P&G built its business on deep consumer research and premium products that it pushed through heavy advertising, much of it on television. That backdrop is changing, however. The recession has left consumers more frugal, and there are now many ways to influence consumers using the Web and mobile technologies

September 14, 2012

Multi Screen Consumption Patterns: Top 3 Insights


 Today 90% of our media consumption occurs in front of a screen. This cross-platform behavior is quickly becoming the norm, and understanding it has become an imperative for businesses. Here are some insights from our latest research:
90% of consumers begin a task on one device and then complete it on another device. Smartphones are by far the most common starting point for this sequential activity.
TV no longer commands our full attention. In a typical day 77% of viewers use another device while they are watching TV. Because of this, a business's TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.
While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other. Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed.