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Showing posts with label online paid search. Show all posts
Showing posts with label online paid search. Show all posts

November 2, 2016

retail industry cost per click stabilizes at $1.3, with CTR increasing to 3.46%

"retail industry paid search report"

According to the latest Kantar media 2016  paid search data for the retail industry, 134,000 retail advertisers competed for approx 16 billion ad impressions and 625 million clicks with a ctr of 3.46%.Retail advertisers spent over $820 million in Q2,as compared to $881 million in Q1,2016


 
The 2016 paid search report by Kantar Media  for retail industry  saw  134,000 retail advertisers spending over $820 million on search ads. In Q2,2016 online retail advertisers targeted  their paid search ads  across 15.5 billion impressions.The chart reflects clickthroughs  and  paid clicks and how they have changed over the last 12 months.

Kantar's AdGooroo's Paid Search Advertising Index report, tracks and measures quarter over quarter activity for 6 key metrics--ad spend, impressions, clicks, CTR ,cost per click and number of advertisers--in 14 different industry including Retail, Jewelry, consumer electronics,home , Flowers and Gifts .The above category shows " the state of paid advertising across  the Retail  industry 


On average, retailers paid more for site visitors originating from paid search in the second quarter, as the average cost per click increased by 7% from Q1 to Q2. However, the total number of clicks and impressions both decreased quarter over quarter, as did total spend, which dropped by 7%, from $881 million in Q1 to $820 million in Q2. The average clickthrough rate remained steady while total number of advertisers dropped by 11%.

April 9, 2011

Social Advertising Outperform Display Banner and Rich Media Ads


As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture.

According to a comparison of cost and engagement across online ad types by social media advertising firm appssavvy, “social activity” ads outperform static banners and rich media, though not paid search, in ROI. Social activity advertisements include those served to social media users as an integral part of consuming content on the sites. For example, ads can be an item in a social game or appear after a social network user fills out an online poll.

appssavvy created a “Social Activity Index” to compare different ad formats with respect to pricing and interaction rates. Engagement rates and the weighted cost of various ad formats, compared to display clickthrough rates  to “equivalent display impressions.” In the case of social activity ads, they outperform static display ads by more than 11 times, controlling for cost.

Social ads performed nearly twice as well as rich media placements. But paid search ads did best, equivalent to 12.2 display impressions.These engagement metrics go far beyond the clickthrough rate, which is typically low on social networking sites. According to appssavvy, both share rates and video interaction rates surpass clickthrough rates on its platform

August 6, 2009

Thursday, August 6, 2009 The 10 Fine Print Facts on Yahoo and Microsoft Deal You did not Know

Yahoo May Terminate Microsoft Search Ad Deal if Revenue per Search Lags Google: "Yahoo may end the Microsoft search ad deal if search engine giant Google's revenue-per-search query rate is higher than both Microsoft's and Yahoo's RPS rates. Microsoft will also hire 400 Yahoo employees as part of its search ad deal with Yahoo, and could end up sharing 90 to 93 percent of the search ad revenues in the second leg of the agreement, according to an 8-K filing from Yahoo.

Microsoft must hire 550 Yahoo employees, whether they need them or not

Did you know that the entire deal is in jeopardy if not completed by July 29 of 2010

Yahoo may terminate its 10-year search ad partnership with Microsoft if the revenue-per-search query rate of Yahoo's and Microsoft's combined U.S. queries falls below a certain percentage of Google's estimated RPS in a 12-month average, according to a filing with the Securities and Exchange Commission Aug. 4.

This provision, which underscores the laser focus Yahoo and Microsoft have on search market leader Google, changes in the second leg of the 10-year term.

Any time after the fifth anniversary of the deal, Yahoo has the right to terminate the search deal if just Yahoo's U.S. RPS is less than a percentage of Google's estimated RPS on a 12-month average.

Yahoo may also terminate the deal if Microsoft exits the algorithmic search or paid search businesses. Moreover, if Microsoft decides to sell its algorithmic search or paid search services businesses, Yahoo will have a 'right of first refusal and right of last offer to purchase such businesses.'

Both companies can quash the deal if it is not hashed out by July 29, 2010."

Read the fine print on some facts that most of us do not know here