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Showing posts with label online retail trends. Show all posts
Showing posts with label online retail trends. Show all posts

July 17, 2012

Mobile Retail Consumption:5 Insights from Millennial Media







Spurred by increased consumer mobile usage, mobile advertising is growing rapidly and is poised for even greater expansion. From 2009 to 2010, the U.S. mobile advertising market – including search and display advertising – more than doubled, going from $368 million to $877 million (IDC, Dec 2010).

The U.S. mobile advertising market almost gre 100% again in 2011 – approaching $2 billion. Similar growth is projected globally. According to Juniper Research, worldwide mobile ad spending is forecasted to grow from $3.1 billion in 2010 to $11 billion in 2015 (Juniper Research, Dec 2010) – a 2.5X increase.

February 25, 2011

Tesco Launches iPhone App : Infographic

Tesco 's   iPhone shopping app has just completed one year and the app  is quite a hit  in the App Store  .The app brings with it a number of useful updates but one stand-out feature could change the way many Tesco customers do their weekly shop.
 
The new feature is a barcode scanner, a simple feature that many other apps include, but is a first for UK supermarkets. Tesco has developed the scanner to help “busy parents and time-poor professionals” who don’t have the time to add specific items to a shopping list, giving them a way to add specific items to their online shopping basket at anytime with a simple scan of a barcode (in the house, the office or in another supermarket).

Once a product is scanned, it is added to the users’ online checkout and remains there until he/she is ready to checkout and complete the transaction.
Source : Thenextweb

February 16, 2011

February 7, 2011

February 2, 2011

January 27, 2011

November 27, 2010

16 percent of shopping visits by Englishmen ends in a purchase,


E-commerce in the U.K. is all set to explode and boom. More than eight out of 10 of the active online population – 31.6 million people – visited at least one of the U.K.’s top 200 e-commerce sites in August 2010, according to Nielsen’s latest E-commerce Landscape Report.

What’s more, 16 percent of shopping visits ended in a purchase, with 89 million transactions resulting from the month’s 546 million shopping visits.

Conversion rates for the top 200 e-commerce sites showed strong performances – all above 15 percent – from Domino’s Pizza, Amazon, Interflora and QVC. Cut by category, we found decent conversion rates for ‘catalogue-clothing’ sites – Next, Freemans, Kaleidoscope and Bon Prix – all between 9-15 percent; whereas supermarkets – Tesco, Asda, Sainsbury and Marks & Spencer – grouped somewhat lower.

When it comes to spending, the most lucrative e-commerce category is electronic equipment. On average, respondents from our sample of 8,500 Britons spent more on electronic goods – £156 each – than on any other category in August. Amazon, visited by 36% of people shopping for electronic equipment, was the leading retailer in the category. FMCG shopping was the next-biggest spending category, with people purchasing an average £129 of groceries online in the month.

Around a quarter of the U.K.’s 50 most-popular sites are e-commerce sites – a ratio that has been maintained for the last three years. The most popular is eBay, with 17.7m unique U.K. visitors in August, putting it ahead of Amazon, Apple, Tesco and Argos.

Finally, looking at attitudes, the main reason for shopping online was ‘cheaper prices,’, given by 57 percent of respondents, and the ‘ability to shop at any time’ (32%), but an uncompromising 29 percent said ‘not having to deal with sales staff’ was one of their three biggest motivator.