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Showing posts with label online search trends. Show all posts
Showing posts with label online search trends. Show all posts

March 28, 2011

How South East Asia Searches : Top 3 Insights

Comscore  research show that Users in Philippines seem to search more in terms of average search per use.  Singapore users too seem to search more  across search engine . This might be  due to either two reasons . 1) Not getting the right search results .. 2) Digging deep search to hunt  for more options. Vietnam users seem to show the lowest Inclination to search with the lowerst average search per user

December 19, 2010

Search Wars 2010: Bing and Yahoo Grows at the expense of Google

Hitwise: Top retail sites receiving paid search traffic

Longer search queries flat

Hitwise: Percentage of U.S. clicks by number of keywords
Hitwise: Percentage of U.S. searches among leading search engine providers
Hitwise: Success rate among leading search engine provider
Google monthly share of searches at 70 percent;

Amazon received most paid search traffic among retail sites

New York, N.Y., Dec. 15, 2010 — Experian® Hitwise® announced today that Google accounted for 70.10 percent of all U.S. searches conducted in the four weeks ending Nov. 27, 2010. Bing-powered search received 25.27 percent of searches for the month, with Yahoo! Search and Bing receiving 15.17 percent and 10.10 percent, respectively. The remaining 71 search engines in the Hitwise Search Engine Analysis report accounted for 4.63 percent of U.S. searches.

Yahoo! Search success rate highest for November 2010

Yahoo! Search and Bing achieved the highest success rates in November 2010, meaning that for both search engines, 81 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 65 percent, up 5 percent over the previous month. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding the information they are seeking.

Top retail sites ranked by paid search traffic

Out of all paid clicks to the top 500 retail sites, Amazon captured the majority of traffic, or 7.98 percent, of all paid clicks for the four weeks ending Nov. 27. This represents an increase of 6 percent compared with the prior month. Presumably, all of the top 500 retail sites increased their paid search spend in preparation for the holiday shopping season, and during this time Amazon continued to outpace its rivals by capturing the highest share of paid search traffic. Among the top five sites in the Retail 500, Walmart experienced the highest month-over-month growth in paid clicks (37 percent), while Best Buy had the highest month-over-month increase (217 percent) among the top 20 visited retail sites in November.

Longer search queries — those averaging five to eight words long — were flat from October 2010 to November 2010. Two-word searches comprised the majority of searches, amounting to 23.73 percent of all queries. Shorter search queries — one to four words — were flat from October 2010 to November 2010.

About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN),, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at

For up-to-date analysis of online trends, please visit:
Hitwise Research Blog | Hitwise Data Center

December 2, 2009

Top 10 Searches in 2009

The year end searches from all the three search majors are now out and quite unexpectedly there has been no suprises, Michale Jackson and Spine Flu continue to dominate the web searches across all major search engines.

Google top 10 Searches for 2009

Fastest Rising (Global)

1. michael jackson
2. facebook
3. tuenti
4. twitter
5. sanalika
6. new moon
7. lady gaga
8. windows 7
10. torpedo gratis

Fastest Rising in Entertainment (Global)

1. michael jackson
2. transformers
3. eminem
4. naruto shippuden
5. beyonce
6. peliculas id
7. paranormal activity
8. anime online
9. natasha richardson
10. poker face lyrics

Fastest Rising in Sports (Global)

1. real madrid
2. us open
3. ufc
4. sahadan
5. livescore
6. pacquiao vs cotto
7. wbc
8. pga tour leaderboard
9. confederations cup
10. l'equipe football

Bing Top Searches

1. Michael Jackson
2. Twitter
3. Swine Flu
4. Stock Market
5. Farrah Fawcett
6. Patrick Swayze
7. Cash for Clunkers
8. Jon and Kate Gosselin
9. Billy Mays
10. Jaycee Dugard

Yahoo Top Searches for 2009

1. Michael Jackson
2. Twilight
3. WWE
4. Megan Fox
5. Britney Spears
6. Naruto
7. American Idol
8. Kim Kardashian
10. Runescape

Yahoo also released a list of the top 10 business success-related searches, and yep, there’s Twitter — and Bing!

1. Facebook
2. Twitter
3. Hulu
4. Bing
5. iPhone
6. LinkedIn
7. Dollar Stores
8. Palm Pre
9. Rosetta Stone
10. Kindle