New holiday data from Slice Intelligence shows that Amazon has emerged as the undisputed ecommerce store for consumers to shop during the holiday season, with 46% spending their weekend shopping ( specially during last week of the year) with Amazon .While Consumers weekend shopping list was ready and vying for their attention were the nation's top 10 biggest online shopping sites(See the 2nd chart above) . However data shows that most preferred doing their last year holiday season online spending on the amazon platform . The retailer has dominated the entire holiday season and its share increased by 3%
Best Buy returned to the second-place spot and was followed by Walmart and Apple.Shipping this holiday season also made news as shipping speeds grew faster this holiday season which started shortening as the holiday period progressed.Electronics are once again the top category as 21 percent of all online revenue was generated on tech buys in the past seven days. Apparel purchases follow close behind accounting for 17 percent of last week’s online sales.
The average package arrives in just three days compared to five days in 2015. Last week’s speed was even faster, with packages arriving in only 2.5 days–much quicker than the 5.5 days during the same time last year.