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Showing posts with label online spending trends. Show all posts
Showing posts with label online spending trends. Show all posts

November 28, 2010

Indian Digital Spending Trends:



The total digital ad spends -- including display, search, mobile and social marketing -- in India is expected to reach Rs 1,021 crore by the end of 2010, according to a report by Starcom MediaVest Group (SMG) and eMarketer.

The Global Media Intelligence report further states that of the total digital ad spends in the country, paid search spends is expected to contribute about Rs 470 crore (46 per cent share); while display advertising spends is likely to be about Rs 420 crore (41 per cent).

Mobile marketing and social media advertising spends in the country by the end of 2010 would be around Rs 124 crore (12 per cent share) and Rs 9 crore (less than 1 per cent), respectively, as per SMG's estimates. The prediction is based on interactions with digital media owners and advertisers.

By 2012, the total digital ad spends in India is expected to reach around Rs 1,714 crore. Of this, paid search spends would be around Rs 815 crore (47 per cent share); while online display ad spends would be Rs 625 crore (36 per cent).

“We predict that very few brand campaigns in the future will go live without a search component,” Pushkar Sane, chief digital officer, north and south Asia, Starcom MediaVest Group, has said. According to Sane, in all markets that SMG has studied, search is growing faster than online display.

November 27, 2010

16 percent of shopping visits by Englishmen ends in a purchase,


E-commerce in the U.K. is all set to explode and boom. More than eight out of 10 of the active online population – 31.6 million people – visited at least one of the U.K.’s top 200 e-commerce sites in August 2010, according to Nielsen’s latest E-commerce Landscape Report.

What’s more, 16 percent of shopping visits ended in a purchase, with 89 million transactions resulting from the month’s 546 million shopping visits.

Conversion rates for the top 200 e-commerce sites showed strong performances – all above 15 percent – from Domino’s Pizza, Amazon, Interflora and QVC. Cut by category, we found decent conversion rates for ‘catalogue-clothing’ sites – Next, Freemans, Kaleidoscope and Bon Prix – all between 9-15 percent; whereas supermarkets – Tesco, Asda, Sainsbury and Marks & Spencer – grouped somewhat lower.

When it comes to spending, the most lucrative e-commerce category is electronic equipment. On average, respondents from our sample of 8,500 Britons spent more on electronic goods – £156 each – than on any other category in August. Amazon, visited by 36% of people shopping for electronic equipment, was the leading retailer in the category. FMCG shopping was the next-biggest spending category, with people purchasing an average £129 of groceries online in the month.

Around a quarter of the U.K.’s 50 most-popular sites are e-commerce sites – a ratio that has been maintained for the last three years. The most popular is eBay, with 17.7m unique U.K. visitors in August, putting it ahead of Amazon, Apple, Tesco and Argos.

Finally, looking at attitudes, the main reason for shopping online was ‘cheaper prices,’, given by 57 percent of respondents, and the ‘ability to shop at any time’ (32%), but an uncompromising 29 percent said ‘not having to deal with sales staff’ was one of their three biggest motivator.