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Showing posts with label online spending. Show all posts
Showing posts with label online spending. Show all posts

August 9, 2013

E commerce Sales Tops $1 Trillion , Asia set to replace US as no 1

Move over North America, its time to make room for Asia pacific as the number 1 in online commerce marketplaceAccording to eMarketer 2013 iswill see sales increase by more than 30% to over $433 billion—or more than one-third of all global B2C ecommerce sales.

Although b2b E commerce Sales in North America grew 14% to a respectable $364.66 billion in 2012, but that was not enough to stop Asia Pacific as the no 1 B2C marketplace.

In comparison B2C ecommerce sales in Asia-Pacific grew more than 33% to $332.46 billion in 2012. This year, the region will see sales increase by more than 30% to over $433 billion—or more than one-third of all global B2C ecommerce sales. 

This year, b2c online sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world's No. 1 market for B2C ecommerce sales." .

But despite strong growth, North America’s share of global sales will drop from 33.5% last year to 31.5% in 2013 as Asia-Pacific surges ahead. B2C ecommerce sales in Asia-Pacific grew more than 33% to $332.46 billion in 2012. 

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April 11, 2012

January 18, 2012

January 16, 2012

The Take Off of " Digital Spending in India :

India E-commerce Overview - Infographic
ReferralCandy - Customer Referral Programs for Online Stores

As per October 2011 Active’ Internet users in India stand at 65 million ( 28% from 51 million last year). 61 million ‘regular’ users (46 mn urban users, 16 mn rural users).
Internet reaches 29  million Indian households (avg. users per household up marginally at 2.23).
Covers 11.3% of all Indian households and 5.4% of all Indians (13% urban, 2% rural).
Over 4 in 5 are ‘daily’ users. Daily users’ base grew faster, at 33%.

4 out of 5 internet users ‘shop’ online (search or buy online), translating into a 50 million strong online consumer base.
17 mn of these ‘online shoppers’ (or 29% of all internet users), also ‘buy’ online – 70% from 10 million last year.
Online buyers of ‘non-travel’ products (13.5 million) outnumber ‘travel’ ones (8.6 million).

December 15, 2011

Green Monday Online Spending in 2011 grows 19% to $1.13billion

The latest Comscore data on“retail e-commerce spending" for the first 42 days of the November – December 2011  shows that $26.8 billion has been spent online,  which is  15-percent increase versus the corresponding days last year  in 2010 ( Nov to Dec 12) 

The most recent week (week ending Dec. 11) reached a record $6.1 billion in spending  on  Monday, December 12,  is termed as  “Green Monday” (the second Monday in December when online spending has historically tended to peak), reached $1.13 billion in spending, representing a 19-percent increase versus last year, and ranking as the third heaviest spending day of the season after Cyber Monday ($1.25 billion) and Monday, December 5 ($1.17 billion).

Top Growing Online Retail Categories in 2011  for Season-to-Date

Green Monday also kicks off what should be the heaviest week of the year for online shopping, where we could see several billion dollar spending days, punctuated by Free Shipping Day on Friday, December 16. During the past 3 years 2007 to 2010 , Cyber Monday sales have exceeded those on Green Monday, demonstrating the degree to which retairler promotions and consumer awareness have grown the popularity of the Monday after Thanksgiving Day as the day to be buying online.

December 12, 2011

Paid Search and Clicks grows over 100% during 2011 Holiday Season

 Search Advertising  has  shown a much improved ROI for  Retailers  during the holiday season  2011,as compared to 2010, This year  has seen companies  spending significantly more budget to paid search leading up to Black Friday 2011 according to performics data. On Black Friday, clicks were up 69%, and spend  for Black Friday  had increased to 112%  in 2011to  as Black Friday 2010.

On Cyber Monday, clicks were up 89% and spend was up 68% vs. Cyber Monday 2010.  But the biggest Cyber Monday story was that CPC for retailers  dropped vs. 2010—this is the first time we’ve seen year-over-year CPCs trend downwards this holiday.  This Cyber Monday, CPCs were 11% lower than Cyber Monday 2010. 

Performics  also found that the aggregate group of its retailer clients spent 88% more on paid search, with paid search clicks up 43%. This was not a standalone result: previous weeks in October saw an increase of between 46-73% for paid search and 31-47% for paid search clicks, as compared to the same week the previous year.Black Friday boasted the largest share of search advertising revenue for the 4-week period (10.93%), followed by Cyber Monday (9.34%), and Thanksgiving (7.09%)

 source :Marketingcharts

December 4, 2011

Interactive Marketing to form 26% US Ad Dollars By 2016:

Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same pace, according to a new report by Forrester Research.

Companies in the financial services sector are expected to spend the most on interactive marketing, whereas automotive and consumer goods businesses will record the steepest growth over the five-year forecast period. B2B interactive marketing budgets are expected to remain relatively small and grow at lower rates through 2016.

Overall, marketing spends  are expected to  grow nearly $77 billion, or 26% of all ad dollars, on interactive marketing by 2016. 

According to Forester Research ,Top 5 projections from the US Interactive Marketing Forecast by Industry, 2011 to 2016, issued by Forester Research: 

·         B2B interactive marketing (search ,display mobile ,social  marketing,  is set to grow at a 14.4% CAGR, to 5.7 billion in 2016.

B2B is projected to boost mobile marketing investments, from $129 million in 2011, to $639 million in 2016—a 38% CAGR over the next five years.

·         Financial Services  growing at a 17.0% CAGR over the next five years, to $15.0 billion by 2016.

·         Technology  to grow at a 13.0% CAGR over the next five years, to $4.2 billion in 2016.
      Big offline spenders—the automotive, healthcare, and consumer goods industries are projected  to spend the most.
Automotive interactive marketing is expected to grow at a 24.5% CAGR over the next five yearears, to $6.2 billion in 2016.

October 31, 2011

5 Companies Who Controls 64% Online Advertising Spending

Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.)
According to a ZenithOptimedia press release on October 3, 2011, worldwide digital advertising accounted for about $64.03B.
Google generates approximately 364% more revenue from advertising than it’s next closest rival, Yahoo!.
With Facebook at $1.86B in advertising revenue (excluding virtual currencies/goods) for 2010, it puts them at right behind Microsoft but ahead of AOL.  With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape
One thing to note, says Herman: "With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape."