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Showing posts with label online statistics. Show all posts
Showing posts with label online statistics. Show all posts

July 14, 2011

World Wide Web Privacy : Infographic

Most consumers see the issue of having their personal information tracked online as more of an issue of security and control than privacy, and it is who or what is doing the tracking that matters.
In one example, online retailer was rated highly as an acceptable recipient of private data, even though it deals with personal data like purchasing history, because it was also seen as personally beneficial to the students.
On the other hand, respondents rated the release of their “browsing history” as something they are either “cautious” or “unwilling” to share because of high-perceived risks associated with releasing that information.The study comes as the issue of online privacy and behavioral advertising tracking moves forward as a hot-button issue in Congress. Rep. Jackie Speier (D-Calif.) recently introduced the “Do Not Track Me Online Act of 2011,” the first bill of this Congress that would give consumers the ability to prevent the collection and use of data on their online activities.

In another example, participants’ willingness to share grades depends on, in large part, with whom they are asked to share (e.g. friends, parents, potential schools or employers).

source : Social Times

April 20, 2011

Pelago Acquired By Groupon,gets Hyperlocal

Groupon has acquired Pelago, creator of location-based check-in service Whrrl. The deal is the latest sign that the daily deal space is converging with geolocation, making it possible for businesses to present offers to consumers based on where they are. It’s the latest move by Groupon and other daily deal sites to market to consumers based on their locations.

The move comes a little more than a month after LivingSocial, Groupon’s primary rival, began testing a mobile app feature that lets consumers search for deals within a half-mile radius of their current locations. Pelago, which was a Kleiner Perkins-funded company was considered  one of the  potential Foursquare rival. 

Whrrl — is a location-based, social application for the iPhone, Android and Blackberry designed to help people discover highly relevant new experiences in the real world. Whrrl’s  Rewards program enabled businesses to participate in the discovery experience by offering prizes at places that Whrrlers win by checking and was the first real-world social loyalty program.

With the acquisition, Pelago CEO Jeff Holden will assume a new role overseeing Groupon’s product development, or “Grouponnovations.” The daily deal site will shut down Whrrl on April 30. Other Pelago employees will also work with Holden’s team. 

Pelago was founded in 2006, is based in Seattle, and is led by an executive team from companies including, RealNetworks and Yahoo. The company is backed by pioneering Internet and mobile investors including Kleiner Perkins Caufield & Byers, Bezos Expeditions, T-Venture (T-Mobile’s venture arm), Trilogy Equity Partners and Reliance Technology Ventures.