Yahoo's Turnaround Under Marissa Mayer: What the Numbers Reveal

The latest Trends on Web Marketing

The above  data on  Yahoo statistic shows information on the annual GAAP revenue of Yahoo from 2004 to 2012. In 2010, the company's annual revenue was 6.32 billion U.S. dollars. In 2012, Yahoo's revenue had shrunk to 4.99 billion U.S. dollars.

This statistic shows the number of unique visitors to Yahoo.com from the United States from April 2011 to April 2013. In July 2011, the California-based internet company had 149.02 million unique visitors from the U.S., this number grew to 150.55 million visits in October 201

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The Oscar Buzz In Yahoo Traffic

On the day after the 2010 Oscars telecast, Yahoo! Movies attracted more than 11 million unique visitors to its site, generating more than 590 million pageviews. Yahoo!’s omg!, the #1 entertainment news destination, recorded more than nine million unique visitors and more than 600 million pageviews on the day after the 2010 Golden Globes telecast.

According to YahooBlogThe top states searching for “Oscars” on Yahoo! are California, Illinois, Texas, Washington and New Jersey. Currently, “Black Swan” is the top searched-for nominated film, followed by “True Grit” and “127 Hours.”

While searches for the award show are split evenly between men and women, searchers definitely skew older. Only 16% of searches for “Oscars” were made by the under-24 demographic. No wonder  The Academy decided to bring in twenty-something hosts Anne Hathaway and James Franco.

A recent Yahoo! study revealed that the highest peaks in traffic and engagement on the Yahoo! Mobile site occurred immediately after the 2010 Oscars show ended on TV. Clearly, more and more users turn to the Web once they tune out from the TV.

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Top 5 Finance Display Advertisers in UK

As the recent ad spent figures by the IAB UK show, the top spender in online display advertising last year was the finance sector. According to comScore Ad Metrix the UK finance sector accounted for 18.9 billion display ad impressions during the second half of 2010. TotallyMoney.com was the top advertiser with 2.3 billion display ads, accounting for a 12% share in the category. Aviva ranked second with 1.5 billion display ads and QuickCreditScore in third place with 1.2 billion of display ads served in H2 2010.

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What MySpace Dwindling Traffic Numbers Means

Monthly traffic stats don’t necessarily show the overall direction of web companies, but we’re seeing a pattern when it comes to Facebook and its most serious competitors, MySpace and Twitter.

Certainly, new efforts by the latter two sites could change things in the coming months — like MySpace’s music features, or Twitter’s new lists and retweet features. For October, though, the big three data firms, Compete, comScore and Quantcast, are all in agreement, and the pattern is the same one we’ve seen in recent months. The pattern shows very consistently that traffic to MySpace has been declining.

Very clearly Myspace has a lot to do to arrest its declining traffic. When users stop coming to your site it generally means  many things, however the most of the  two important  things often mean ... your competitors have done something  which is taking users to them , or you have screwed up your site.. in a big away .. and if this trend is happening for a long time , for big companies  it generally again mean two things , you sell out . or you shut down ... No guesses for what Myspace is going to do ..

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Chinese Web Domination :Numbers and Infographics

To Enlarge The Image Click on the Image 

Source: Thenextweb.com

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Indian Travel sites Record 50% Growth

Indians are Increasingly turning to the web in search for travel deals .Researching on Travel sites is one of the most frequently used activity in the country.According to comScore Media Metrix report ,the traffic to the Travel category grew to more than 14 million visitors in April 2010 an increase of 50 percent from the previous year, as a growing number of Indians turned to the convenience of the Web in search of travel deals and accommodations.

“Travel sites now attract more than one-third of India’s total Internet population, as more consumers are turning to the Web to fulfill their travel planning and booking needs,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “In the current economic climate, consumers are being more cost-conscious when making travel arrangements. With half of all visitors to the category frequenting two or more travel sites during the month, it’s clear that consumers are taking the time to diligently compare prices prior to completing their transactions. In this competitive environment, online travel agents and suppliers face the challenge of building and maintaining consumer loyalty.”

Travel Sites Reach 37 Percent of Online Population in India

Approximately 14 million people age 15 and older visited Travel sites in India from a home or work location in April, representing 37 percent of the total online population and an increase of 50 percent from the previous year. With rail transit one of the most prevalent means of traveling through the country, Indian Railways ranked as the most-visited Travel site with 7.7 million visitors, up 46 percent versus year ago. Travel-booking site MakeMyTrip ranked second with 2.4 million visitors (up 39 percent) followed by Yatra Online with 1.9 million visitors (up 60 percent). Several sites experienced triple-digit growth including Travelocity (up 134 percent to 812,000 visitors), IndiaRailInfo.com (up 340 percent to 647,000 visitors) and eRail.in (up 160 percent to 464,000 visitors

Most Visited Travel Sites by Unique Visitors April 2010 vs. April 2009 Total India Age 15+ - Home/Work Location* Source: comScore Media Metrix
	Total Unique Visitors (000)
	Apr-2009	Apr-2010	% Change
Total Internet : Total Audience	33,753	38,399	14
Travel	9,398	14,062	50
Indian Railways	5,303	7,749	46
MakeMyTrip	1,710	2,377	39
Yatra Online	1,211	1,933	60
Expedia Inc	962	1,640	70
ClearTrip.com	689	1,194	73
TravelAdNetwork	569	872	53
Travelocity	347	812	134
IndiaRailInfo.com	147	647	340
Jet Airways	468	585	25
eRail.in	178	464	160

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

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