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Showing posts with label online trends. Show all posts
Showing posts with label online trends. Show all posts

November 22, 2016

globally internet of things to exceed $11trillion by 2025

"internet of things prediction and stats"

Internet of things is set to touch $11trillion by 20125

Globally IOT ( Internet of things) is just getting started. However Internet of things is set to touch upto $11trillion and more  by 2025  compared to just$4 trillion in 2015. That is a jump of almost 3 times in mere10 years. So what exactly is Internet of Things ( IOT) ? Basically it means , people, internet and things will get connected seamlessly.This includes everything from cell phones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of. 

This also applies to components of machines, for example a jet engine of an airplane or the drill of an oil rig The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices.That’s a lot of connections (some even estimate this number to be much higher, over 100 billion).The IoT is a giant network of connected “things, People" which will be connected by internet. The relationship will be between people-people, people-things, and things-things.If policy makers and businesses get it right, linking the physical and digital worlds could generate up to $11.1 trillion a year in economic value by 2025.

April 4, 2016

planning a navigation for non human visitor and search bots

SITE MAP TO BE FOLLOWED  BY SEARCH ENGINE SPIDERS  : 5 ways to ensure bots visit at your web site

The most crucial fact you have to understand that the search engine does not look the same as a human visitor .By creating an robot friendly navigation  you encourage the  search bots visit your site more often which in turn  increase the visibility of your site. Increasing visits by search bots ensure your content gets indexed  faster, your cache( when google spiders visits your site the cache shows when they have visited last. If you see google's cache showing very recent visit, it means, your content is getting  updated faster,, and this improves your visibility in the SERPS.sees it.o perform better in search engine listings, your most important content should be in HTML text format. Images,
"an ideal link structure for robots"

Things not to do : Avoid Flash files, Java applets, and other non-text content and emphasis more on html pages .This is because   search bots often ignore or devalue these codes  

see the entire post below

how do you get to do this : 1) by providing search engines robots with links to navigate the through your website
 2)by pointing search engine robots to dynamic or hard to read pages that might not be able to accessible other wise.
3) By providing a possible link to landing page
4) By ensuring your 404 error has a link pointing to a page ( preferably home page 5) by using ready to use content if a page is not available or a url that is broken

March 24, 2016

how google hummingbird was the precursor to semantic search revolution


September 16th, 2013  was a  a watershed day in the history of search marketing, as Google dropped its Google Hummingbird Bombshell on  its knowledge graph as it announced that Google hummingbird was live and its search algorithm  undergone a dramatic makeover.
When hummingbird flew in, the old way of just matching up strings of characters in a search query  just went out of window. With its Hummingbird update Google changed  its core prowess from strings  to things and in the process it changed google from a search engine to a knowledge engine

The Need For Semantic Search:All  search engines compete among themselves to keep their search keywords more relevant  and in tune with users  actual intent. While a users input device might increase 10 times or 20 times, their intent does not change.. For any search engine its true test starts and begins with user intent  as it tries to understand the query itself and not only just the keywords and in the query. Once a semantic search  engine understands the context  and will throw up the same results and meanings of their words as humans do

For example a search query "what is the height of Barrack Obama",  a conventional search engines will try to bring up pages which may have " stories on Obama, height of something, which might or might  not have any connection to Obama, news on American Presidents". This 
is a typical machine to machine learning in progress

However by  bringing on the human element ..where one user asks the other .. whats the height of Barrack Obama..Its being made amply clear  that we are interested  to know the height of the American President. This conversation is now aided by semantics

In terms of semantic search, The Hummingbird update takes the small but a significant step towards bridging the gap between machine led learning to human  based  learning. The best example of how Hummingbird update finally manages to bridge the semantic gap is this example shown below

A search for “pizza hut calories per slice” used to list an answer like this, Google said, but not one from Pizza Hut. However Now,  after the Google Hummingbird update it lists this answer directly from Pizza Hut itself, Google says

Google Hummingbird has been the precursor  to  start the  first Semantic search revolution. Semantic search technology seeks to extract entities from its databases as answers and displays personalised results based on the individuals personal  browsing habits

Hummingbird and Voice Search: Hummingbird paved the way for voice search by ability to search by speaking your query into search engine using a smartphone . The ability of the the search engine to understand spoken search queries by users intent and contextual meaning which are today used  in spoken conversation is an perfect application of using semantic technology across  search engines . 

Imagine being able to talk  to your computer the same way  you talk to your friend. 
"Hey I saw this awesome Oscar nominated bridge of Why dont you watch it too? do you want me to find out wheres it playing at NJ "?
Semantic search is revolutionizing how people search because they can not merely  interact  by keywords but in conversational line . With mobile penetration burning up all records.. Voice based search is set to grow in numbers that will defy all expectations 

February 5, 2016

January 12, 2016

advertising media with highest inflation rates

"advertising media platform by inflation "

Spot TV, Cable TV and nation broadcast TV are among the media advertising platform  with highest inflation .Latest reports from Flurry's show that in  2016, the cost of advertising on Television will see  the highest rate of inflation depending on whether its cable, spot TV or broadcast TV.Spot TV will be the costliest with 13% inflation in 2016

Internet  display advertising will see the lowest inflation in 2016 out of which  online video and mobile will be the most cost effective platforms with inflation of a mere 1%

January 10, 2016

the fastest growing digital media in germany :5 key indicators

"state of internet economy in germany"
"In Germany the revenues in the "Digital Media" market  is expected to reach USD 3,915.2million in 2016 "


In Germany the revenues in the "Digital Media" market  is expected to reach USD 3,915.2million in 2016 and is projected to  grow to USD 5043 million in  in 2018
In Germany the digital media revenues is projected to grow from " digital gaming and epublishing.The market's largest segment is the segment "Digital Games" with a market volume of USD 1,765 million  in 2016

December 28, 2015

radio exceeds TV in terms of reach

In the first quarter of 2015 an average of 223 million Americans aged 18+ tuned in to the Radio at least once a week, amounting to a reach of almost 93% of the adult population. 

reach of radio vs TV
However television came in a close second with a weekly reach of 87%, while digital platforms lagged behind considerably. While Radio does win in terms of sheer reach, TV remains unparalleled with respect to average weekly usage. According to Nielsen’s measurements, U.S. adults spent an average of 36 hours a week watching TV in Q1 2015,

December 16, 2015

5 new factors which will impact your seo in 2016 and beyond

THE 15 search factors across on page and off page that will impact your seo in 2016 and are 5 things you need to keep in mind as they are set to impact your search  marketing plan in 2016 and beyond

"new seo trust factors list"
"future trends in search ranking : 2016 and beyond"
Domain Level link features along with page leve link, keyword and content features will continue to ule, however, engagement, traffic, lost traffic, click through across the SERP rankings, bounce rates from the SERP pages are the newer algorithm changes, which Google is planning .  Along with those
mobile friendliness and structured data will be given new emphasis. Readibility including font size and text are something to be kept in mind, Using a fancy font might impact your SERP rankings.. and not for the better Experts suggest " verdana" is the most search friendly font( easily recognizable by bots and human alike )

December 13, 2015

Nigeria and India leads mobile web traffic while ,UK& US ranks 17th and 19th

NIGERIA INDIA AND SOUTH AFRICA leads as nations with highest internet traffic from Mobile .Indonesia,Poland and Turkey makes up 3th to 6th rank. China ranks  9th in terms of mobile web traffic with 33% internet traffic coming from mobile. UK and US ranks 17th and 19th respectively

"global mobile internet traffic ranking of top 20 nations"Global mobile internet traffic is led by Nigeria , whose mobile internet consists of 76%followed by India with 65% internet traffic coming from mobile web. Number 3 was South Africa with 57% of their web traffic coming from online mobile internet

December 7, 2015

Indonesia's most valuable and powerful top 10 brands

The most powerful  and valuable brands in Indonesia : top 10

UK banner advertising set to decline for the next two years

"UK banner advertising   set to decline for the next two years"
UK banner advertising will see a decline in the next 2 years. 2015 will see UK online banner ad revenues decline to 1112 million USD from 2014's $1118billion. Further 2016-2017 will see digital banner ad revenue fall, further, before it recovers to grow in 2018-2020 $3,649m, moving it up to 5th place

digital indicators in canada; smartphone penetration is at 48%, while internet at 90%

The below chart shows " digital indicators for canada  from 2014-2017

"digital indicators for canada web penetration vs smartphone penetration"
source : statista

With a population of 35.6 million, with 13.7 million households , Canada's GDP  is US 54,056.  Internet penetration in Canada is 89.4% in 2015, which is expected to rise to 92.7% by 2017
While smartphone penetration in Canada is 48.4% in 2015, which is expected to grow to 55% by 2017

December 1, 2015

UK digital media revenues by verticals

UK's digital media revenues currently comes from  digital gaming and digital video, Together they both make up 70% digital revenues .Next comes digital music and e-publishing 
" digital media revenues  in UK by verticals"

digital gaming and streaming video among biggest  online media revenue contributor in UK
UK digital media revenue is a across 4 verticals . 1) online gaming 2)digital music 3) digital video 4)digital publishing in the "Digital Media" UK's total digital media revenue amounts to 5,460.4 in 2015 million USD in 2014, which is expected to grow to 54billion USD ( 5460 million)

Online gaming forms the biggest pie of UK's digital revenue with a market volume of USD 2,628.2 million USD ( 26billion USD) in 2015. Next is digital video streaming, followed by epublishing  and digital music

November 30, 2015

global banner advertising revenues from mobile set to outgrow desktop

" desktop banner ads vs mobile banner ads"

Ad Revenue  led by "Banner Advertising" amounts to USD 17,699 million  2015.  Banner led advertising revenue from the desktop  currently accounts over 65% of the total banner advertising revenues, while the rest comes from mobile advertising.

 In 2016 the gap between desktop banner and mobile banner advertising will decrease as global smartphone penetration  will break all records. By 2017  banner advertising revenues across desktop and mobile  will be identical..

By 2018 Combined desktop and mobile banner ad revenues across the world  is set to grow  to $24885million ( $24.8billion). At this point 2018 and beyond.. mobile banner ad revenues will outpace revenues from  banner advertising across Desktop

October 27, 2015

How UBER is eating its competitors for breakfast lunch and dinner :

This is how  cab aggregator "UBER" is marching ahead in the market

Uber is having yellow, green and yes service cabs and taxis for breakfast lunch and dinner. The chart from WSJ shows how " Uber has begun to disrupt this model
" How under has started disrupting local economy"

"Uber market share around the world"

Uber Now is present across  63 countries across the world, out of which according to a Wall Street Journal post says that “an average 46 percent of all total paid car rides were through Uber” in major markets across the U.S. That’s a steep rise from a mere 15 percent in the first quarter of 2014. Meanwhile, the percentage of rides in taxis, limos and shuttles fell from 85 percent to 53 percent over the same period.

Looking back " the  challenge which local mom and pop cab services "it seems is a grand old throwback to " newspaper vs internet days.. when the newspaper  industry never really accepted the " fact that " new media can supplant them and make them" irrelevant. As web continued to dominate  and penetrate new markets, gaining volume.... Consumers had already moved on from newspapers to news portals, specific niches ( tabloids) or online magazine subscription. And by the time the newspaper industry read the riot act... it was too late . and no little to be done anyways..The market had changed

Uber is now available in 58 countries and 300 cities worldwide, and recent estimates place its value in the region of $50bn. All of which rather leaves its competition with two choices… Adapt, or die.”

August 25, 2015

the 20 most innovative fintech companies

worlds Top 20 most Innovative Fintech Companies .

Global fintech financing has more than trebled in the past three years to an estimated US$3 billion annually – and the level of innovation in the financial services sector has been unprecedented over the past 12 months. The level of spend and intensity of  changes taking place across" financial technology "focus will – and already has – led to the development and release of products and solutions that will change the way customers view and interact with their financial services providers – forever.
This  global list of  the "most innovative companies in the world  that has been compiled  by KPMG along with AWI ventures  is based  extensively on  global research and analysis based on data  on specially 4  factors .1total capital raised • rate of capital raising • degree of sub industry disruption • degree of product, service, customer experience and business model innovation (a subjective ranking from each member of the judging panel).

August 16, 2015

Where are the worlds biggest Ikea stores located

Ikea inforgraphic

The Making of  "Ready to assemble "furniture brand  IKEA 

The world's five largest IKEA stores are: 

1)Gwangmyeong, Seoul Capital Area, South Korea: 59,000 m2 (640,000 sq ft) 
2)Stockholm Kungens Kurva, Sweden: 55,200 m2 (594,000 sq ft) 
3)Shanghai Baoshan, China: 55,032 m2 (592,360 sq ft) 
4)Shanghai Pudong Beicai, China: 49,400 m2 (532,000 sq ft) 
5)Wuxi, China: 49,117 m2 (528,690 sq ft)

  The  Lesseer known 10 facts on Ikea 
  1. The founder or Ikea  was Ingvar Kamprad in the year 1943 
  2. Number  of people that went to an IKEA store last year in 2014 : 522 million 
  3. Number of IKEA stores worldwide 301
  4. As  June 2015, IKEA owns and operates 353 stores in 46 countries 
  5. The first Möbel-IKÉA store was opened in Älmhult, Småland, in 1958, while the first stores outside Sweden were opened in Norway (1963) and Denmark (1969)
  6.  Number of countries that have an IKEA 41 
  7. Total number of BILLY book cases sold worldwide 41 million 
  8. The number of products the website of ikea contains : 12,000
  9. Number of home furnishing articles carried by IKEA 9,500 
  10. Number of meatballs served at IKEA every year 150 million 
  11. Revenue made by IKEA in the U.S. annually :$2.9 billion 
  12.  Number of IKEA employees worldwide 120,000 
  13. Number of IKEA workers in the U.S. 11,000 
  14. Average number of new IKEA stores that open each year worldwide 15 

July 16, 2015

has online streaming killed he DVD star ?

"DVD vs onilne streaming infographic"
"online streaming killed the DVD star":

Has the Streaming service killed the DVD Star ? Well  there's a compelling case that streaming video is killing its predecessors. This year, it is estimated, there will be 3.4 billion movie views online, compared with 2.4 billion disc views. Streaming services such as Netflix, Amazon Prime and Hulu Plus have racked up tens of millions of subscribers. It's easy to see why — viewing a movie on a streaming service costs a fraction of the price of viewing a movie on disc. .

Overall sales of physical discs continued to decline. Spending on Blu-ray discs rose 2.6% to $2.2 billion but that was not enough to offset declining DVD sales of $5.2 billion, down nearly 14%, IHS says. Physical rentals also dropped 9% to $4.3 billion

July 11, 2015

5 charts that explain why the digital divide is shrinking

" 5 charts that show  the  shrinking of digital divide "

broadband access and mobile usage in developing vs developed nations:

 Chart of the day:  Key statistics that show how the digital divide across the world has been shrinking

 The last 15 years has been remarkable in terms of technological advance. Internet access and mobility  has penetrated vast land masses which did not exist 15 years ago.While Fixed broadband in areas around middle east and north Africa has  failed to grow above 1%, however these nations have made better  progress when it comes to mobile broadband . As of 2015 African mobile broadband penetration levels is lower that 20%

  • By end 2014, fixed-broadband penetration will have reached almost 10 per cent globally 
  • By 2015, 34% of developing nations have  Internet  access compared to 80% across developed nations
  • Forty-four per cent of all fixed-broadband subscriptions are in Asia and the Pacific, and 25 per cent are in Europe.
  • Across the LCD ( Least developed countries ) a mere 7% have internet access compared to world average of 46%
  • one of of every 5  uses the internet compared to 2 out of 5 in Asia and pacific reasons and 3 out of 5 across  CIS

June 4, 2015

The screen of our times ! global consumers bid adieu to TV and Print

"The screen of our times ! global consumes bid  adieu to  TV and Print "
2015 will mark the birthday of a new era as it marks the first time that consumers of media globally will spend more time online than watching TV.And to mark this historic shift this chart from economist takes a good long and hard look at our new digital screen3.0 

The TV is history just as newspapers have as magazines fly off our shelves to be replaced by the kindle editions.Welcome to the digital screen.The new media is the screens !! Screens that you can touch, pinch, roll,turn, twist and they are just a click away The lines between television and online content have been blurring for quite some time now .However today the transformation is complete . Consumers watch online content on their “smart” televisions, from their tablets and smartphones as they simultaneously watch and stream television shows on their mobile devices. Screens from which you can share, rate, review and tweet.

Related Posts on the digital screen and the new media 

 1)digital screens and your degrees of separation 
2)The technology behind media evolution 
3)why advertisers are moving to internet TV in droves
4)The second screen and the billion dollar opportunity