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Showing posts with label online trends. Show all posts
Showing posts with label online trends. Show all posts

May 31, 2015

5 Reasons to go both for marketing automation

" the secret sauce of market automation"

East As organizations scale up and they deal with an immense amount of big data, their activities needs to be scaled up too,. Marketing automation helps  enterprise to " fast track their efforts,  multiply their activities and  get the expertise of "  streamlined and standardized dashboard for their reports . be it social media where you wish to schedule multiple tweets across different time zones or or via RSs feeds wish to reach to to your influencers, the  marketing tool enables to do these at a go

 Email Marketing programs, targeting  and segmentation of your consumers , getting leads or demand generation from white papers,. a marketing automation plan is a must

May 28, 2015

Top 10 global regions with highest social media accounts

social media users by countries"


East Asia with the highest population has the highest number of social media users too  with 690 million active accounts, followed by North America with 58% users having active social media account which amounts to 206 million social media accounts.South East Asia with 199 million  active accounts ranks the 3rd biggest region with 32% penetration .

Meanwhile South America  and West Europe  both  share the 4th rank, having an  identical 197  million  social accounts   ( 47% and 48% penetration  respectively) .East Europe and South Asia ranks 5th and 6th with 190 million and 157 million social media users respectively

February 27, 2015

Chart of the day :Top 10 Print media websites in US

 chart showing most  visited online  newspapers

The  above chart shows the most visited  multi platform print media sites ( viewed across all connected devices such as mobile, smartphones and tablets, according to experian hitwise data

The NYTIMES, with 4.5% of visits, is the most visited newspaper , online .DAILYMAIL  made up 3.5% of visits and  USATODAY accounted for 2.7% of visits  WASHINGTONPOST  ranked forth  with share of 2.3%

February 26, 2015

Digital media Consumption in US to surpass TV viewing for the first time

 infographic of media consumption in US
Americans are most likely to watch less Television and consumer more of digital media this year , and the  media use of American adults will surpass TV use for the first time this year. According to recent eMarketer estimates, Americans aged 18 and older will spend an average of 4 hours and 40 minutes per day on their computers and mobile devices, exceeding TV time by 9 minutes., situated, giving the US government unfettered global access to vast amounts of private information.

November 10, 2014

November 9, 2014

The Internet Economy: 1999 vs 2013

Bust or Big : Stock price of biggest internet companies

"So far, 2013 has been a great year for the internet economy. Companies such as Google, LinkedIn and Amazon are currently trading at all-time highs and even internet giants which had almost been lost like AOL and YAHOO is back from the dead. This chart compares the Online economy just before the dotcom bust before 2000. Back 15 years ago. in 1999 had seen the same " optimism and sky high expectations which had fizzled out just after a year. Whether Internet companies are able to sustain this  growth rate after 15 years remains to be seen ."

October 17, 2014

How Digital Advertising has started to impact bottom-lines : 3 ways to embrace the change

The increasing digitization of marketing, retail sales and FMCG has completely changed the way we used marketing. While the digital economy has changed the way we use to market.It has fundamentally not changed the way we used to market, except that " it has forever changed the way we shop , led by the mobile revolution
This research data shows how the web has h

September 4, 2014

Buying a car online : 5 Nations that are most likely to book a car over the web

Nations that are most prone to buying a car online
The chart shows the percentage of users that are most likley to book a car online . This data was based as per  Capgemini’s 12th annual global automotive study surveyed over 8,000 consumers in Brazil, China, France, Germany, India, Russia, the UK and US, and provides a detailed analysis of consumer vehicle buying behavior around the world including shopping patterns, social media usage and customer interaction

This study throws up some interesting data 

  1.  For example,  car users today use the web for researching their car, comparing against their competitors. The consumer today has become discerning , as the web has given them  all relevant information. which the sales guy used to .
  2. The car showroom today has become a platform to " initiate the consumer to the touch and feel factor.And even in an online buying environment, consumers expect dealers to play a role by  providing test drives and service packages.
  3. Brazil and China top in the list of nations that are comfortable purchasing a car online ( 67% vs 57% ) India ranks 3 with 53% respondents positively inclined to buy a car online
  4.  For the past several years, about 40% of consumers have made it clear they want to have the ability to buy vehicles over the Internet (the complete end-to-end process). This is particularly pronounced in the developing markets of Brazil, India and China. The primary reason consumers cited was the expectation of a price discount, named by 36%  of respondents.

The very fact that " the cost of showroom visits,time spent on  explaining and prospecting " has come down drastically and car brands do not mind giving a discount.. if the purchase has been made online 

September 1, 2014

Owners Envy Neighbors Pride: 5 Cars which has been Stolen the Most

Infographic: Honda Owners Are Most At Risk From Car Theft | Statista
You will find more statistics at Statista

What care do you drive ? And do you know how much chances are that your car would get a new owner if you leave your keys away ? Try once .. if your car gets stolen.. congratulations ..your car is in demand... Jokes apart statista has published a data which shows the list of cars most likely to be stolen.. I hope the next time, your car gets stolen you wont be facing insurance companies with a link of this website, stating you have been warned .

Various models of the Honda Accord have the undesirable reputation as America's most stolen car for 2013.Across the country, nearly 54,000 of them were stolen throughout the year. Another Honda model, the Civic, comes second with 45,000 thefts. The Chevrolet Silverado came third with 27,800 thefts in 2013. As depressing as these figures may seem, it isn't all doom and gloom for American car owners, especially American Honda owners. According to the FBI, car theft is firmly on the downward spiral. In fact, this year may represent a 50 percent fall in car theft from its peak in 1991.

August 31, 2014

Why Americans are watching less TV every passing year . Chart of the day

daily chart showing the drop in US user infrnt of television
According to the latest Marketing charts,  data . TV viewing trends among 8 to 24  age group has been compared .Nielsen’s most recent study indicates that Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before. In fact, in the space of 3 years, Q1 TV viewing by 18-24-year-olds dropped by a little more than 4-and-a-half hours per week. 

That’s a substantial amount, equivalent to roughly 40 minutes per day. In percentage terms, traditional TV viewing among 18-24-year-olds in Q1 2014 was down by almost 7% year-over-year. Between Q1 2011 and Q1 2014, weekly viewing fell by almost 18%, a sizable figure.

July 14, 2014

Advertisers to Spend $5.60 Billion on Online Video Advertising as YouTube to remain the main gainer

YouTube will bring in about $5.60 billion in gross ad revenues this year, according to eMarketer’s first-ever analysis of how much advertisers spend on the platform. - 

YouTube  shares its revenues  with its advertising partners and video content creators, eMarketer still expects the company to net $1.96 billion in ad revenues worldwide this year, up 65.5% over 2012. That translates to a 1.7% share of all global digital ad revenues—higher than the market shares of Twitter, AOL,, Pandora, LinkedIn, Millennial Media and other

 US revenues fin Youtube marketing Channel

Comparitive Revenues  from Youtube

YouTube Revenues  Across the world as hared with its key Publisher l

Retail Sales in US: The Year when Online Retail Sales will Out grow Store based sales

Retail sales growth clearly will head online in the future

According to the latest  emarketer  charts the sales increase across the digital channels will grow multiple times as compared with the offline sales channels . Remember what we are talking about is the  rate of growth, of online retail .. not the actual numbers which are still heavily skewed towards the offline model

US retail stores vs online : Offline retail stores still  rule

However if you see the actual US retail sales by channel  offline vs online  , its the physical stores that continue to have the largest share of the pie , with ecommerce sales  barely making a fraction of its  retail sales
However these are the numbers  that show the present " sales figures, while the previous ones ralk about Growth  in Future  

July 8, 2014

Real Estate and Digital Marketing : 3 Tips to increase conversion

According to  The real estate industry is slowing moving from print ads to digital. The reason is not hard to fathom

The real consumers for The upmarket properties are clearly omnipresent across the digital medium. In terms of media usage, 30% of the upmarket  consumers  spend the time across the  Digita media , compared to 18% on print and 24% on TV
real estate marketing : 3 Digital  techniques to increase conversion


1)  Select ad segment your audience, You cant be targeting both masses and classes. Determine you " consumers according to  your offering . If you wish to target " 2 BHK apartments.. Find out who are the users that can afford to buy and map the media usage according to their online user habbits  

 For example, newly married couples ( DINKS ) Double Income and No Kids.. who are yet to raise a  family might be the perfect fit  to target your " online campaign

2) Have media plan for masses and classes :Similarly a BHK Apartment, would appeal to a family with 2 kids who requite there personal space . Choose your media plan " by taking into account " which sites  or properties they frequent most. For example, users opting a 3BHK would certainly have a higher disposable income , and would probably invest in equities rather than Debt . This segment is more likely to buy a second car... Zero in your target segment and map  your media plan accordingly

3) Video Testimonials : This is perhaps the most effective way to convince potential buyers on  why they should choose you ... Talk to your " satisfied consumers and " made a 3 to 5 minute video "where they share their experience" The believebility  quotient of " Consumers actually "watching a video testimonial is worth more than any paid advertising, as users would rather believe some one who is actually  sharing their experiences, a compared to banners ads, social media and Advertorial.

June 9, 2014

June 8, 2014

May 21, 2014

90% Of 380 Billion Photos Taken Annually, are shot via Mobile

The Online Photo  sharing market has seen  a phenomenon growth during the last few years powered by  the rise in mobile web and the rise of social networks. More photos gets shared via the social web  than what is shared in person.More than 380 billion pictures that are taken every year, out of which 90% of them are shot via a mobile phone. 

 An increasing number of broadband and mobile internet connections also facilitated consumer access to such websites, contributing to industry growth despite low consumer disposable income. Consequently, revenue is estimated to grow annually during the five years to 2013, including significant growth in 2013

The market for digital photography is estimated at USD 82.6 billion by the year 2016, registering a growth of 5.9% annually. 

The digital photography market with its complementary products like cameras, lenses, printers, storage cards, digital photo frames, and photo editing software, accounts for more than USD 68.5 billion. Hence its complementary products generate more in revenues and provide an opportunity to become huge business.

May 20, 2014

5 Key Tools for Real Time Event Marketing Across The Web

Managing your Online Event Across The Social Media Channels : 5 Key Tools for Real Time Marketing

IAB Australia" provides tips on how to market  your event online . Most events  are marketed  via podcasting, webinar m Google Hangout, or via  online video . These  are a great way to coordinate customer feedback or focus group sessions with your target audience.