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Showing posts with label online twitter trends. Show all posts
Showing posts with label online twitter trends. Show all posts

March 30, 2011

50% of Tweets Come 0.05% of Twitter Users

A mere 20,000 Twitter users steal almost half of the spotlight on Twitter, which now ropes in a billion tweets every week
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That means only 0.05% of the social network’s user base attracts attention, according to a new Yahoo Research study titled, “Who Says What to Whom on Twitter.”

Of the 260 million tweets with URLs that the study’s authors analyzed, nearly 50% of the tweets consumed were created by what they called “elite” users who fall into four categories: media, celebrities, organizations and bloggers. “Ordinary” users encompass everyone else.

Like findings in previous studies, the researchers for this one conclude Twitter resembles an information-sharing hub rather than a social network, with the top generators garnering huge follower tallies but not following their content consumers in return.

Unlike previous studies though, this one delves deeper into the production and flow of tweets. For example, while ordinary users consume a high number of tweets from celebrities and bloggers, those celebrities primarily listen to other famous people’s tweets and those bloggers listen to other bloggers on Twitter.

“By studying the flow of information among the five categories … our analysis sheds new light on some old questions of communications research,” the authors wrote in the 10-page study.


March 15, 2011

Official Twitter Apps Consists of 53% Tweets

Only 58% of tweets come from official Twitter clients, according to new data from Sysomos, shedding some light on Twitter platform chief Ryan Sarver’s assertion last week that “90% of all active Twitter users use official Twitter apps on a monthly basis.”
While that 90% figure might very well be true, it doesn’t accurately reflect the popularity of third-party Twitter clients. Of the 25 million tweets sampled since Twitter released its API on March 11, 42% came from non-official apps, Sysomos finds.

The most popular third-party apps were TweetDeck, accounting for 5.5% of all tweets and 13.1% of all tweets from non-official apps, followed by UberSocial and Echofone, all of which are owned by UberMedia.

 While it may be true that Twitter users log on to Twitter.com or the official Twitter application for iPhone a few times per month, third-party clients are still very popular, especially, as tweet percentages suggest, among the service’s heaviest users.Nevertheless, Twitter has made it clear that it does not want developers to make Twitter clients any longer, citing the importance of providing a consistent user experience across all platforms( source : Mashable )

March 12, 2011

Japan Swamps Internet and Social Media Sites

Here's a infographic look at the science basics of Japan's earthquake and tsunamis.
Source:LiveScience

The massive earthquake and tsunami in Japan has triggered off a social networking frenzy, as Twitter and Facebook are flooded with videos, pictures and messages about the magnitude 8.9 event.
The level of panic was visible on social networking sites Twitter and facebook . The users around the world posted video footage of the disaster from news portals and YouTube, expressing their shock and praying for the victims.

The reaction on Twitter, quickly becoming the go-to service in emergencies, was immediate and intense. Less than an hour after the quake, with the country’s phone system knocked out, the number of tweets coming from Tokyo were topping 1,200 per minute, according to Tweet-o-Meter.
 Illustration from Tweet Ometer , showing how Tweets on Japan Earthquake Explodes

In the U.S., West Coast Twitter users learned of the quake late Thursday night and were quickly sharing reports, prayers and video streams. Many favored the live Al-Jazeera feed; others offered a live feed from a Japanese station on Ustream. Meanwhile, hundreds of tweets criticized CNN’s anchor for laughing on air while reporting the tragedy. [UPDATED: CNN denies that its anchor laughed on air, but admits that a guest described the scene as "like a monster movie."]

Some Twitter users shared the tsunami’s estimated times of arrival on U.S. shores — before an official government tsunami warning went into effect. The wave was expected to hit Hawaii first, at roughly 3 a.m. local time.
Google’s official feed posted a link to the Japanese version of its People Finder, for loved ones who have been separated.

The Anatomy of An Earthquake




The magnitude-8.9 offshore quake struck at 2:46 p.m. local time and was the biggest to hit Japan since record-keeping began in the late 1800s. It ranked as the fifth-largest earthquake in the world since 1900 and was nearly 8,000 times stronger than one that devastated Christchurch, New Zealand, last month, scientists said.

Minutes later, the earthquake unleashed a 23-foot (seven-meter) tsunami along the northeastern coast of Japan near the coastal city of Sendai in Miyagi prefecture. The quake was followed for hours by aftershocks. The U.S. Geological Survey said 124 were detected off Japan’s main island of Honshu, 111 of them of magnitude 5.0 or greater.

March 4, 2011

February 15, 2011

Swatch Uses Tweets To Offer Model's Dress and Watch




NYC event guide GrandLife and watchmaker Swatch employed Twitter in an unusual way at a New York Fashion Week party at the Tribeca Grand Hotel on Friday.

A model dubbed the “Swatch Girl” showed up at the event in a dress made entirely out of watches (107 in all) from Swatch’s pastel-colored New Gent and Lady collections. Attendees were offered free watches straight from the model’s dress for sending tweets to @swatchus with the #swatchgirl hashtag.

The dress, which took two hours to build, was completely destructed by 1:30 a.m. — a little less than an hour and a half after the event started. The model wasn’t, of course, left completely undressed, because she wore a sheath beneath the cleverly arranged watches

Swatch estimates that the promotion had a total reach of 400,000 from attendees’ tweets alone.( Mashable.com)

February 11, 2011

January 14, 2011

How We Tweet : The Top10 Twitter Application By MarketShare

Statistic of tweets from the most popular clients by languages

  - the encyclopedia of Twitter clients

 

This is a list of notable Twitter services and applications. These various services and applications are designed to work with or enhance the micro-blogging service Twitter. They are designed with various goals - many aim to improve Twitter's functionality while others set out to make the service more accessible, particularly from other devices. Some applications allow users to send messages (called tweets) directly while others give users the ability to create more complex tweets which they then have to manually post through Twitter itself.



ChoqoK :KDE Desktop Environment
KDE Twitter/Identica client.

feedalizr :Desktop Application
feedalizr is a cross-platform, desktop social media aggregator, including twitter, built using Adobe Integrated Runtime.
fflick
Website
fflick is a website devoted to reviews, information, and news of films.

GamerDNA
Website
Track games being played by you, and automatically rebroadcast gameplay to Twitter.

HootSuite Client, website

Mixero :iPhone OS and Desktop application
A multilingual application created with Adobe Air (for Windows, Mac OSX, Linux platforms) which allows users to filter tweets and sync across multiple installations. Also supports Facebook.

NutshellMail :Website
An application that allows users to send tweets, direct message, reply, retweet, follow and search twitter from any email inbox.

Qapacity :Website
Allows Qapacity users to manually post updates to Twitter and to automatically update their followers when they add a new service, a new blog post, a service recommendation or when they update their portfolio.

PeopleBrowsr:Web application, Desktop
A data mining, analytics, and brand engagement service provider.

ReadEvery :Website
It offers a new way to catch up with people you follow on a single page and makes it easy to drill down and find interesting users

Seesmic:Web application, Desktop, Android, BlackBerry


SimplyTweet :iPhone
Twitter client with support for Apple's push notification service

Tween:Windows
A Windows desktop application created with Visual Basic .NET.

TweetGlide:Desktop application
A desktop application for Windows and Mac allowing users to track their followers, tweets and direct messages plus transfer targeted traffic onto their email lists via direct ad-space. TweetGlide also has a special feature whereby members can tweet over the 140 character limit. TwwtGlide was released on October 28, 2009.

TweetDeck:iPhone OS, Android and Desktop application
A desktop application created with Adobe Air (only for Desktop version) which allows users to filter and group their own and others' tweets. The iPhone version was released on June 16, 2009.

Tweetie:Mac OS X
An application allowing users to access and update multiple Twitter accounts at the same time.

TwitArt.com:Website
A website where users can purchase custom Twitter backgrounds and avatars for their Twitter profile/account.

Twitdom:Website
An applications directory for Twitter with over 2000 apps making it easy to find a Twitter tool that fits your needs.

Twitpic:Website
A website where users can upload images to their Twitter feed.

Twitterfall
iPhone OS and Website
Twitterfall is a way of viewing the latest 'tweets' of upcoming trends and custom searches on the micro-blogging site Twitter. Updates fall from the top of the page in near-realtime.

Twitterrific:iPhone OS and Mac OS X
An application allowing users to access Twitter and post tweets.

Tweets60:Symbian
Allows accessing Twitter and TwitPic, with customized Twitter Search. Available in Lite, Express and Pro.




























































































January 6, 2011

US Users spends 8% on Twitter

Eight percent of the American adults who use the internet are Twitter users. It is an online activity that is particularly popular with young adults, minorities, and those who live in cities.
This is the first-ever survey reading from the Pew Research Center’s Internet & American Life Project that exclusively examines Twitter users. In previous surveys, the Project had asked internet users  whether they “used Twitter or another service to share updates about yourself or to see updates about others?

Some of the groups who are notable for their relatively high levels of Twitter use include:

  • Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults. 
  • African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.



What do US  Online Users Update on Twitter

  •  72% of Twitter users in our sample say that they post updates related to their personal life, activities or interests. A total of one in five Twitter users (19%) say they post personal updates once a day or more.
  •  62% of those we queried said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.
  • 55% of these Twitter users share links to news stories. One in ten (12%) do this at least once a day
  • 54% of these Twitter users say they post humorous or philosophical observations about life in general, with 16% doing so on a daily basis.
  •  53% of these Twitter users use Twitter to retweet material posted by others, with 18% doing so on a daily basis.
  • 52% of these Twitter users send direct messages to other users, with 11% doing so on a daily basis.
  • 40% use Twitter to share photos with others, with 12% going so at least once a day.
  • 28% use Twitter to share videos with others. Fewer than one in ten Twitter users (8%) do this once a day or more.
  • 24% use the service to tweet their location, with 7% of users doing so on a daily basis

March 20, 2010

The Top 10 Twitter User Behavior Revealed


Twitter has finally reached its 10th billion tweet in March 2010 and for the uninitiated twitter was a start-up in 2006 and went mainstream in the first half of 2007 . The metaphoric rise of broadcasting our digital footprint across the world wide web in less than 140 characters has been nothing less than extraordinary.. From being used as a rallying force to build Public Opinion during the Iranian election to the victims of the Haiti earthquake ,Twitter today has gone mainstream across the world and has done its bit in many ways to revolutionize user behavior across the web

Recently Mashable published a report on the detailed consumer habits and user behavior at the popular micro blogging site.A few of the highlights are

1) User retention rate is 40% in twitter. What that mean is that in every 100 visitors to twitter only 40% returns or comes back again. The remaining 60% never turns back

2) Many users dont return to the site after one month

3) twitter is supposed to reach around 10% of the internet population ( Any Idea on Google and Facebook !!)

4)Less than 2% of Twitter users have more than 500 followers.
  • About 5% of Twitter users have follower counts from 100-500
  • Around 15% of Twitter users have 6-10 followers
  • The bulk of Twitter users, and I am assuming that these are lurkers ,around 40% have 6-10 followers
  • Around 20% of users at Twitter have no followers.
5)Conversations and “pointless babble” make up 80% of the activity on Twitter. ( This should not come as a suprise.. I find very few twitter conversations to be meaningful) While 15% of Twitter is Spam and self promotion

6)Peak hour is 8 PM . This means maximum Tweets take place around 8pm, EST ( eastern Standard Time,US)

7)Peak day on which Twitter visitors are maximum is Wednesday or Thursday Not surprisingly this is the same as emails .

8) 1% of visitors to the website account for 35% of the visits.18 to 34 is the largest age group doubling all other demographic group.

9) The female and male ratio at Twitter stands at 54:48.. ( All social networks have more women to men ratio

10.)one percent of visitors at Twitter forms 35% of Twitter users..This means that the twitter addicts consists of 35% of all users . ( Any kind of advertising ideally should take this data very seriously)

November 20, 2009

Coming Soon : Premium Twitter Accounts

Twitter is finally going paid after trying for two years to work on its revenue model. Speaking at a Nesta panel this morning in London, Twitter co-founder Biz Stone finally admitted that Twitter is almost ready with its long-rumored premium corporate accounts and its roll out will come by year’s end.

Although there has been much speculation and overt suggestions, that twitter needs to have paid business accounts for the corporates, both from an enterprise perspective as well as for twitter's owns survival strategy.In creating a revenue model by having premium accounts , this is the first time that twitter founder has shared his plans of developing a revenue model for the Microblogging service.

However it’s not true that all business accounts will be charged for using the service. Instead, the premium accounts will feature additional analytics data and enhanced features.

Earlier in August Stone stated that the company might move into building business-oriented application programming interfaces (APIs), creating a “commercial layer” over the social network. The commercial APIs would be out “later this year,” he said

Among some of the value additions by the way of paid accounts would possibly be detailed analytics among several others

Presently Third party twitter application providers do a fairly decent enough job for business that try to use twitter as a marketing channel,However without twitter's direct intervention, Corporates might not be able to commit long term budgets or efforts behind the smaller third party app providers.

Andy Beal writing at his blog welcomes the idea of Twitter having paid accounts for companies that seek to leverage twitter's power.

For those who are comfortable with the service and the space that it plays in there is little trouble with this model. What is happening though is that as more mainstream business folks become aware of Twitter they want to get information from Twitter directly. Why? Let’s face it, most traditional business people barely understand what Twitter is and what its potential help to their business could be. As a result, when these people hear that they may need to rely on even smaller players that may not be making any money either, they get unnerved about putting resources behind something that might just ‘go away’. Whether that view is warranted or not is irrelevant. It exists so it has to be addressed. The more Twitter offers businesses directly the better off they all will be.

In response to questions from celebrity twitter Stephen Fry on the possibility of "flashing banners and buttons" on the site, Stone implied the introduction of traditional display ad formats, and even Google-esque text ads, was unlikely, adding, "the plan has always been to create a model that would be native to Twitter."

Fry himself, who has now reached over a million followers on the social network, expressed his own frustration at the brands already making use of the service, stating previously that companies on Twitter could "go hang" as far as he was concerned.

He later said he didn't intend to be "anti-commercial," but that if Twitter becomes "annoying to users" and there was "a sense of being guided by a big corporate brother," the company risks alienating its user base.

Building premium commercial offerings would put Twitter in closer competition with third-party developers like CoTweet, which helps brands manage customer relations on the microblogging network. Stone, however, was careful to stress that the company doesn’t want to disturb the world of third-party developers building around the network.

“We’ll continue to support the ecosystem with a whole new set of commercial APIs,” he said.

It would be interesting to see what ways would twitter be able to add value for the enterprise premium accounts.Most companies today are unable to do much at twitter apart from using it as a direct communication channel..Would for example companies would be able to map users that are influencers in their category. What are the others areas which you think Twitter can add value to premium users..

August 29, 2009

The top 5 worst brands on "Twitter"

Revolutionmagazine recently blogged on "Twitter FAIL! The 8 worst brands on the world's hottest microblog Twitter" about how Brands are using twitter to engage with their customers. While most brands would ideally want to use twitter as a extension of their brand image in the online space and engage with their prospects to provide a real time interface for communication,Some brands merely use twitter as an extension of their RSS feeds

Clearly, there is huge potential for advertisers wishing to engage with consumers via Twitter provided, that is, they don't completely forget their branding value and uses this platform as a tool to influence,educate and enable interaction with their brand.

Revolution commissioned i-level's social media unit, Jam, to track down Twitter's biggest offenders. Here are eight big-name brands with microblogging strategies you'll want to avoid and learn from them on how companies and brands should not to use twitter.

AMAZON

@amazon

Amazon's approach to Twitter is disappointing according to the study by Jam. Amazon uses uses a 'Twitter bot' to automatically publish excerpts from its US blog. These tweets clutter the user's homepage and add little value beyond that of a standard RSS feed. This is the reason the huge number of mentions the brand receives on Twitter is not matched by its followers. According to Jam, by allowing users to integrate its recommendation engine into their Twitter accounts it could suggest products and reviews based on what individual consumers are tweeting about.

1,206 - Followers

245,760 - Mentions

HEWLETT PACKARD

@hpnews

HP is another example of a brand that simply uses Twitter as an additional outlet for its RSS feedAccording to Jam, the brand could utilise Twitter as a customer-service channel, offering consumers a valuable mix of aftercare and technical support. It could then make @hpnews more conversational, engaging the huge number of consumers that use Twitter to keep up to date with the latest tech and gadget news.

1,832 - Followers

56,720 - Mentions

eBAY

@ebayuk
The brand uses the microblogging service to offer consumers news about the auction site and the odd product recommendation. This provides users with nothing they don't already get from eBay's promotional emails, hence its relatively small following. Research commissioned by Revolutionmagazine shows that by integrating Twitter more closely into its core business offering, eBay could allow users to tweet bids into its site or receive notifications through Twitter's direct message functionality, helping them to manage their eBay account.

1,532 - Followers

107,000 - Mentions

MCDONALD'S

@monopolyatmcd

The fast-food giant uses the microblogging service to raise awareness of its Monopoly promotion, which gives consumers the chance to win 34 million prizes. Users are bombarded with advertising messages about how they can take part in the competition and the winners are notified by @replies to, which appear on the homepages of all 236 followers. Beyond this, McDonald's makes no attempt to engage Twitter users or build a community around its brand. Mc Donald could also use twitter to announce new offerings along with special offerings for every 1000th customer who books or orders via Twitter.

236 - Followers

45,340 - Mentions"

read the original post about the worst Brands on twitter here

August 15, 2009

Should Social Media Activity be paid

Peter Kim in his blog recently posted a blog which talked about "Should people be paid for social media" Among his arguments were some basic tenets of collaborative crowd sourcing" where he mentions that presently not everyone is involved in social media activity and social media is still considered elitist and is the exclusive reserve of the few.

Kim outlines some of the reasons why social media needs to be a mass activity

"The propensity of people to contribute value on a volunteer basis is all around us. Individual editors on Wikipedia, participation in site improvement surveys, or retweeting information for a good cause. But volunteerism is only going to take us a limited distance, the first step or two on the journey of a thousand miles to social business".

Most of the people I know who are involved in social media are of the white-collar salaried variety. Many of them participate in order to gain a competitive edge in their work. But what happens when the rest of the company gets involved? In particular, when the participation happens for corporate benefit and being social becomes part of the job...how should employers reward this value creation?

While implementing social media via monetization means might not be a practical idea,the truth is that companies need to proactively used social media as much more than conventional communication tool. For this they need to look at new ways to help adopt social media among their employees.

How would your see social media activity across your workplace. Do you have a online department to blog, and tweet or you feel that these are activities which needs to have a mass presence across cross functional teams. Do post your comments and tweet me.

June 23, 2009

Dell earns 3 million from Twitter

Dell Says It Has Earned $3 Million From Twitter - Bits Blog - NYTimes.com: "Dell reports that it had earned $3 million in revenue directly through Twitter since 2007, when it started posting coupons and word of new products on the microblogging site. In the last six months, Dell Outlet earned $1 million in sales from customers who came to the site from Twitter, after taking 18 months to earn its first $1 million. Dell has also earned another $1 million from people who click from Twitter to Dell Outlet to Dell.com and make a purchase there."

Dell uses Twitter to send out coupons, including some that are exclusive to its Twitter followers. It is particularly useful for the Dell Outlet, because the inventory of returned and refurbished products fluctuates. If it gets 30 flat-screen televisions one week, for example, it can alert its customers. Dell Outlet has 624,000 followers on Twitter.

Dell also announces company and product news and talks directly with customers, responding to complaints or asking for feedback. There are about 200 Dell employees who talk to customers on Dell’s Twitter accounts, from a gaming expert to a server expert to members of the chief technology officer’s staff, Mr. Binhammer said.

For example, as in one of the blogs,some bloggers had commented via Twitter,that customers thought the apostrophe and return keys were too close together on the Dell Mini 9 laptop and fixed the problem on the Dell Mini 10. Now, the Dell Mini product development team is asking around on Twitter for new ideas for the next generation of the computer

Also those interested to know how much Twitter made out of $3 million which Dell made,The answer is $0 million

June 14, 2009

10% of Twitter Users Generate 90% of Content

"Twitter users generate more than 90% of the content, a Harvard study of 300,000 users found.

Estimates suggest it now has more than 10 million users and is growing faster than any other social network.

However, the Harvard team found that more than half of all people using Twitter updated their page less than once every 74 days.

And most people only ever 'tweet' once during their lifetime, the researchers found.

'Based on the numbers, Twitter is certainly not a service where everyone who has seen it has instantly loved it,' said Bill Heil, a graduate from Harvard Business School who carried out the work.

On a typical online social network, he said, the top 10% of users accounted for 30% of all production"