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Showing posts with label operating profit. Show all posts
Showing posts with label operating profit. Show all posts

April 30, 2011

Net Income: Apple Vs Microsoft

Apple's profits beat Microsoft for the first time in a very long time for the last quarter.
It's an amazing triumph for a company that was on the brink of death in 1997, and would have been a lost cause if not for the return of Steve Jobs and a $150 million investment from Microsoft.

When Steve Jobs announced that investment on stage a big Apple event, he said, "We have to let go of this notion that for Apple to win Microsoft has to lose."
It was a prophetic statement, as is evident in the chart below. Microsoft's profits aren't collapsing as Apple's rise. Microsoft's last quarter was one of its best.