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Showing posts with label oscar infographics. Show all posts
Showing posts with label oscar infographics. Show all posts

April 13, 2011

The Oscar Buzz In Yahoo Traffic

On the day after the 2010 Oscars telecast, Yahoo! Movies attracted more than 11 million unique visitors to its site, generating more than 590 million pageviews. Yahoo!’s omg!, the #1 entertainment news destination, recorded more than nine million unique visitors and more than 600 million pageviews on the day after the 2010 Golden Globes telecast.

According to YahooBlogThe top states searching for “Oscars” on Yahoo! are California, Illinois, Texas, Washington and New Jersey. Currently, “Black Swan” is the top searched-for nominated film, followed by “True Grit” and “127 Hours.”

While searches for the award show are split evenly between men and women, searchers definitely skew older. Only 16% of searches for “Oscars” were made by the under-24 demographic. No wonder  The Academy decided to bring in twenty-something hosts Anne Hathaway and James Franco.

A recent Yahoo! study revealed that the highest peaks in traffic and engagement on the Yahoo! Mobile site occurred immediately after the 2010 Oscars show ended on TV. Clearly, more and more users turn to the Web once they tune out from the TV.

February 28, 2011

Social Media Oscar Trends: Infographic

 Graphic courtesy Meltwater Group

This infographic confirms most of what we saw yesterday in that Webtrends pre-Oscar buzz graphic, with a notable exception.

The methodologies for the two graphics were similar, where for this graphic, the Meltwater Group started tracking three award categories (Best Picture, Actor and Actress) back on January 25, gathering data from blogs, comments, video, Facebook, and microblogs such as Twitter to arrive at this data. Meltwater went further, cross-checking back to January 20, “to make sure the conversation was generally about the nominee in relation to the Oscars.”

Meltwater admits that “The most talked-about nominees are not necessarily going to be the ones who are named the winners by the Academy,” saying that it is presenting its data as more of a fun way to see which films and actors are being talked about the most.

Webtrends’ data collection differed from Meltwater’s, even though both admit that this more of a popularity contest than a predictor of winners. Webtrends counted both English- and Spanish-language mentions of films or actors, and didn’t count video in its data gathered. However, it had Inception taking the win for Best Picture with The King’s Speech trailing far behind in seventh place.

The other two categories were remarkably similar, where Webtrends matched the Meltwater estimate of James Franco winning the Oscar for Best Actor, as well as Natalie Portman taking on the trophy for Best Actress.( source : Mashable )

February 3, 2011