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Showing posts with label paid advertising. Show all posts
Showing posts with label paid advertising. Show all posts
Online Shop Brands spend a whopping 114 million spends on online shoe search ads which generated 3.6billion impressions and 126 million clicks for which 25,000 advertisers competed in the first half of 2016
The online Shoes category saw significant decreases in search ad spend (-17%),
impressions (-29%) and clicks (-23%) from Q1 to Q2, while
experiencing less dramatic increases in the average cost per click (7%)
and the average clickthrough rate (10%).