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Showing posts with label paid search. Show all posts
Showing posts with label paid search. Show all posts

February 26, 2013

Microsoft's Bing now has 16% Search Marketshare in US,

Nearly 19.5 billion explicit core searches were conducted in January (up 11 percent), with Google Sites ranking first with 13.1 billion (up 11 percent). Microsoft Sites ranked second with 3.2 billion searches (up 12 percent), followed by Yahoo! Sites with 2.3 billion (up 9 percent), Ask Network with 536 million and AOL, Inc. with 331 million (up 7 percent

Google remains the strong leader in the U.S. core search market, accounting for 2 out of every 3 searches – up less than a percentage point in the pastyear. Microsoft Bing had the most significant share gain in 2012, increasing 1.2 percentage points to 16.3 percent to extend its lead on #3 Yahoo! at 12.2% . Ask Network remains fourth at 3 percent (up 0.1%), while AOL rounded out the list at 1.8% up 0.2 %

February 23, 2013

September 14, 2012

US Paid Search Grow 19%,in 2012, Mobile Search to see huge traction

The (SEM) industry  in  North American  is expected to  reach $23B by the end of 2012, which is an 19% increase from  $19.3B in 2011, 
according to Econsultancy Report released in September 2012 This valuation includes spending on paid search marketing and search engine optimization (natural search), and on search engine marketing technology. It excludes social media marketing spending (but does include pay-per-click or PPC ads on social networks).

Nearly 900 search marketers responded to this year’s survey, which was conducted online between March 12 and May 15, 2012. Survey takers represent 36 countries, with about 64 percent being in the US.
Among the key drivers changing the SEM industry includes

1)Changes to the Google algorithm  was  the single most cited  reason  why SEO and Brands were concerned   87% call the updates of the last 12-18 months “significant or highly significant.”This refers to Google’s Panda and Penguin algorithm update in  February 2011 and has undergone numerous updates since, as well as to the Penguin update that happened in late April. It hasn’t had nearly as many updates as Panda, but Google has warned about “jolts” still to come.)

2)The  mobile internet is being touted as the next big thing and Mobile Search is expected to gain huge traction  still keeping search marketers up at night, with 88% describing it as “significant or highly significant” up from 79% in 2011.

3)Integration and attribution :While  paid search was among the  the largest part of many digital budgets, marketers wanted to understand how this affects users and its overall impact, its interactions with other marketing channels and its effect on the whole customer journey.
4)Google's Adwords advertising still rules advertisings share of mind as  Facebook PPC shows signs of stagnating  in 2010/2011 seem to be reevaluating. The 2012 survey shows a drop in those reporting they regularly mount PPC campaigns on the social giant, down from 74% to 56%.

5)A whopping 86% of respondents predict 
digital budget growth, up from 77% in 2011, with 37% calling that growth “significant.

July 23, 2012

Google Paid Search rise 42%, as Webmasters accuse Google of "Ignoring Organic Search

 Google  2012 Q2, results brought some interesting " Issues"  across some section of webmasters , some who were sarcastic of " Google's apparent rise of 42% increase in paid search

Google Q2earnings has  beaten expectations, making more money than ever with really nice profits. You can read the highlights here.

Google's panda and penguin update , created a lot of controversies with webmasters, some of them who believ Google was giving preference to  paid advertisers and ignoring Organic search results

Google's Q2 revenues were up about 35% from previous second quarter in 2011. However an increase of   42%  in paid clicks over the second quarter of 2011 has been seen as more than " Normal"

Webmasters and SEOs at WebmasterWorld say paid clicks are up because organic search results are poorer and Google is showing more ads in place of organic results. They point fingers at the Penguin update.
One disgruntled SEO said:
Google's earnings report for q2 was just released and it appears to be a pretty good indication of penguin's success. Forecast: more penguin...
Of course, many believe Google completely separates the organic search side from their financial success. Some may even say, Penguin is to blame because it is driving more users and more searches because quality is better. But others say, it drives users to be unhappy with the organic results and leads them to click on search ads.
Either way - this type of talk is expected but a 42% increase in paid clicks is pretty huge.

July 12, 2012

US Paid Search in Q2,2012, increase 19%, Travel and Education Tops CTR

The US paid search click volume rose by 19% year-over-year in Q2, though volume dipped slightly from Q1. Similarly, while impression volumes were up 18% year-over-year, they dematonstrated a slight decrease from a quarter earlier. CPC ($0.92) and CTR (1.69%) both tumbled on quarterly basis, but remained steady on a year-over-year basis.

According to eMarketer ,Marin Software sampled its Marin Global Online Advertising Index, which includes over 1,800 advertisers and agencies that invest over $4 billion annually in biddable media through the Marin platform

The  State of Paid Search n US : Q1,Q2 2012 : Top 5 Other Findings:

  • Google kept its leading market share of US search ad spend (81%), clicks (80%), and impressions (72%) in Q2 2012.
  • US search marketers have grown their use of exact match over the past year, with exact match click-share up 3% and share of ad spend for exact match rising 1%.
  • Comparison  of CTR rates s of 7 different industries, the report finds travel to have had the highest average CTR (3.06%) in Q2, and education (0.97%) the lowest. Average CTR for the retail sector was 2.58%. Education had by far the highest average CPC ($5.33), while retail ($0.35) and travel ($0.62) saw the lowest.
  • US impression volume grew by 33% year-over-year for the retail industry, and click volume by 39%.
  • Click volume increased on a year-over-year basis across the UK and the Eurozone.