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Showing posts with label print. Show all posts
Showing posts with label print. Show all posts

May 2, 2015

total media vs mobile and digital media consumption in singapore:




Singapore media consumption by devices from Sumit Roy

This data  shows the media consumption in Singapore (data provided by Inmobi mobile ad networks"InMobi's Mobile Media Consumption Study) and shows  total media consumption in Singapore  on an average day.Singapore total media usage  is broken down by  TV, print, radio mobile (smartphones)and tablets including spending time online which is compared to TV, radio print and other media ..Online media tops as the number 1 most viewed medium with 115 mins, whereas mobile usage in singapore  tops as the number 2 with users spending 110 mins on their smartphones along with  53 mins on their tablets In total about 45% media is consumed by the 3 devices in about 8 hours media usage  in Singapore  on an average day . TV is ranked 3rd with users spending 90 mins on the medium

Tags:#Singapore #social,##digital#online,#mobile,#smartphone,#internet,#Tv,#print#radio #media

television and radio vs mobile and tablet consumption in germany



This data by mobile ad network Inmobi shows total media consumption in germany on an average day.Germany total media usage is broken down by TV, print, radio mobile ,smartphones and tablets including spending time online .Mobile usage in germany tops as the number one media consumed with users spending almost 100 mins on smartphones. Also online usage in germany is ranked no 2 in terms of media spent in an average day with 70mins while tablets consume 21mins of their total time In all ,out of 5.8hours of daily media usage. mobile , online and tablet usage forms almost 60% of total media time consumed in germany. TV viewing was no 2 with germany users spend 75mins everyday

April 9, 2015

Print vs TV Ad Spending in US :Online is expected to triumph over TV by 2018

comparison of TV vs print vs online ads

TV spends still take the biggest pie in US with online coming second . However digital spending has been growing consistently in the last 5 years in US, and  it had surpassed print ads in 2012.
In 2015 online spends is expected to reach  62billion as compared to 72billion TV ads. Industry sources say 2018 is likely to see Online Spends exceeding TV ads in US.

October 29, 2014

Americans spends 47% of their time on Mobile and Web media





Mobile Continues to Steal Share of US Adults' Daily Time Spent with Media - eMarketer: "Mobile usage to grow 23.0% this year as time spent online and with traditional media declines
  1. US adults still spend considerably more time with TV than with any other single medium, and in 2014, they’ll be in front their televisions for an average of 4 hours 28 minutes per day, eMarketer estimates. That’s down from 2013, but by a mere 3minute
  2. Combining online and mobile devices, however, eMarketer expects US adults to spend 5 hours 46 minutes with digital media daily this year, increasing digital’s lead over television to well over 1 hour per day
  3. As of January 2014: 90% of American adults have a cell phone 58% of American adults have a smartphone 32% of American adults own an e-reader 42% of American adults own a tablet computer? .


September 17, 2014

Bulging marketing budgets by UK helps push mobile spends to 21%,print declines to 17%

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Print vs Internet spends in UK


Companies in UK  are all set to splurge on  marketing and promotion activities this year. 
Data from Big brands shows that in 2014  Companies and brands are putting aside more cash for marketing budgets alongside improving financial forecasts. 

The latest Bellwether report, a quarterly survey of 300 senior marketers from the UK’s top companies found that marketers were increasingly optimistic about the prospects for their companies and industry sectors. The growing market optimism is mirrored in the swelling budgets, with 40% of those surveyed indicating that budgets were on the rise – compared to 25.8% last year. Almost a third spent more than planned in the first quarter compared to 9% spending less than budgeted, This is according to a study by Brand Republic

Meanwhile Mobile Spending  in UK  by 2014 is set to reach £2.26 billion according to emarketer, which is  set to exceed the advertising that UK Brands spends on Print Newspapers
  1. Mobile  is expected to account for 15.1% of total media spending this year, while newspaper ad spend is expected to fall  by 5% to 13.8%, or £2.06 billion.
  2. In 2015, the trend becomes more striking, with mobile set to surpass all of print's market share including newspapers and magazines - Mobile is set to  form 21.0% of  ad spends spend versus 17.3% ad spends in Print and Magazines 

September 22, 2013

Procter and Gamble Marketing Spends on Digital Medium exceed 35% of its budget

FMCG and Digital marketing



online media online Growth
Internet advertising Growth set to grow over 100% as compared to print, outdoor, TV and Radio

P&G global marketshare  vs a digital d budgets
PG Global Marketshare  by Segment


Procter & Gamble Co. PG -0.91% is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift consumer brands set to increase their Online Media budgets, at the cost of lowering their ad spends on print, radio and TV . Clearly web and mobile marketing are emerging as the ' most efficient" marketing  challenge in the uncertain economic times as these


According to  P&G chief executive A.G. Lafley procter and Gamble s giant's digital spending on things like online ads and social media ranges from 25% to 35% of its marketing budget and is currently near the top of that range in the U.S., its biggest market. In 2011 19% of FMCG Brands Marketing Budgets went the digital way in the United States

In  the year 2012, fiscal year  P&G spent $9.3billion on Marketing Including print, TV,Radio, Digital and Mobile Advertising.P&G recently told " that Online media budgets is only set to increase in the coming year " We have some business and brands where digital and online is incredibly brands effective and provides the right distribution channel for " engaging with brands 


By 2020 Unilever expects the developing economies to make 70% of global sales, as Consumer Good Giants led by PG and Unilever sweat it out in the marketplace where " consumers are increasing going digital led by Mobile web, Tablets and Connected Devices

P&G built its business on deep consumer research and premium products that it pushed through heavy advertising, much of it on television. That backdrop is changing, however. The recession has left consumers more frugal, and there are now many ways to influence consumers using the Web and mobile technologies

March 12, 2013

The Cost of Advertising To Marketers:Newspaper vs Web vs Mobile



Mobile may be the future, but right now mobile ad units still command a lower price point on average than print and web advertisements.

CHART OF THE DAY: The Super Low Ad Rates For Mobile - Business Insider: users are shifting to mobile devices, it could be devastating to ad-supported online businesses, says Emily Steel at the FT.
She notes that the ad rates for mobile are paltry compared to traditional PCs. Those ad rates are, of course, paltry compared to old media like newspapers, magazines, and TVs.

Here, from her story is a look at how much an ad costs in various media to reach people based on cost per thousand impressions.More recently, leading mobile ad platform Opera Software broke down the average cost for mobile ads by device, and found that even the iPhone, which has the highest average CPM for mobile ads of any smartphone, at $2.85, still falls short of that CPM for web ads on a desktop. Importantly, Opera's mobile ad estimates likely skew higher because its business focuses on mobile display ads rather than mobile search ads, which tend to have a much lower CPM.
According to  Mary Meeker of Morgan Stanely: The effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75.However, in the aggregate, mobile ads continue to be cheaper than web and print, due to a combination of limited screen real estate, a lower price point for search ads and less sophisticated advertising technology to entice marketers to pay more.

January 21, 2013

Share of Media Spends on Marketing and Advertising : Global Data


Nielsen Global  media  Spends Report

Though representing a smaller share  of spend at 5.2 percent, Radio  continued to see increases in every  region across the globe, with a 4.3  percent increase in North America  and a slight 0.8 percent increase in  Western Europe. The emerging  markets of Latin America (+12.7%) 



and the Middle East & Africa  (+24.8%) saw more significant  increases for this medium. Online ad spend (specifically display  advertising) contributed to the growth  momentum around the globe, with a  +7.2 percent increase recorded  globally. Global growth was slightly  tempered, however, due to a  decrease in Internet ad spending in  China—an effect of overall advertising  budget cuts in that market.

April 12, 2011