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Showing posts with label product. Show all posts
Showing posts with label product. Show all posts

May 27, 2015

App Review of HUDWAY : augmented reality for save driving

" HUDWAY is an augmented reality iphone app for car"

HUDWAY is an augmented reality app for iphones  meant to assist you during

HUDWAY is an  app  which doubles up as a navigational tool as well as a voice support assistant   With Google map or apple map, HUDWAY  offers you navigation and can also be the heads up display in your car. The basic idea behind the app is to offer the convenience of GPS navigation besides adding to the safety feature when the visibility is low

The app also functions like a  virtual traffic assistant by showing you speed display and the distance measurement till the next turn . If the road has a sharp turn .. the display becomes red The best part of this app is that once you build the route map in advance it does not need web connectivity to work.
Once you set the route and place your iphone on the dashboard.. the projection shows up in the instantly on windscreen..

Needless to mention, apps are not meant to substitute humans at the car.. Use is as your assistant specially during low light conditions. According to WHO a more than 330 people die everyday due to poor light conditions  across the world

April 24, 2015

James Bond declines to use Sony's latest z4 experia for his upcoming 007 movie

james bond and product placement

james bond and product placement
To market the  Xperia Z4 smartphone ..Sony offered James Bond star Daniel Craig a $5 million fee to  promote  the latest  James Bond movie  Spectre . However  the offer was rejected by both  daniel Craig and Director Sam Mendes , as they dint want brand james bond " brand persona to be "affected by any marketing tieups unless Sony's Z4 was indeed  the best  across its category. Earlier James Bonds movie  have had product placement tie ups with KFC,BP, Avis among several others
However  in most of bonds movie he  is shown to be a using  a satellite phone and not a smartphone .
 Based on   hacked email transcripts  " during the last december Sony Hack,it was revealed that producer Barbara Broccoli, the daughter of James Bond movie series creator Albert Broccoli, wanted Sony to bolster its $18 million commitment to marketing Spectre with payments to the cast and crew for using its phones.