Trending this month

Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

December 8, 2015

The annual report on the world’s most valuable engineering & construction brands

Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.

Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key  engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.

July 9, 2015

IBM announces the first 7 nanometer chips,

IBM chips away" top 5 players in the semiconductor chip business"
IBM has just annouched a major breakthrough in terms of " miniaturisation" with the creation of the first 7-nanometer chips. This means that the miniaturized electronics are so small that transistors on the chips are only 7 billionth of a meter in length. That’s 1,400 times smaller than a human hair.

This latest IBM research breakthrough milestone is the fruit of a $3 billion, five-year investment in chip research and development that the company announced last year.  Chips are the engine of the hardware industry ranging from the smartphones to robotic and rocket technology. Globally chips are becoming smaller every year ( summarized as Moore’s Law (after a prediction made in 1965 by Intel chairman emeritus Gordon Moore that the number of components on a chip would double every couple of years)

Much of todays consumer electronic industry is powered by the the best chips, such as microprocessors that power our desktops and laptops, use 22-nanometer and 14-nanometer technology. The next manufacturing technology to arrive will be 10-nanometer production,  followed by  the  7-nanometer chips 

May 2, 2015

comparing chinese media usage by device: offline vs digital

How much media  does an average chinese  consume in a day.?What percentage of media is consumed by TV, print and radio vs digital ? (online , mobile and tablets) This data by Inmobi "chinese mobile consumption study" shows that an average chinese total media hours in a day is almost 7 hours (about  6.9hoursday). And out of this digital ,mobile and tablet usage comes to 50% of their total consumption. TV and radio together makes up 150mins of  their time.  

total media vs mobile and digital media consumption in singapore:

Singapore media consumption by devices from Sumit Roy

This data  shows the media consumption in Singapore (data provided by Inmobi mobile ad networks"InMobi's Mobile Media Consumption Study) and shows  total media consumption in Singapore  on an average day.Singapore total media usage  is broken down by  TV, print, radio mobile (smartphones)and tablets including spending time online which is compared to TV, radio print and other media ..Online media tops as the number 1 most viewed medium with 115 mins, whereas mobile usage in singapore  tops as the number 2 with users spending 110 mins on their smartphones along with  53 mins on their tablets In total about 45% media is consumed by the 3 devices in about 8 hours media usage  in Singapore  on an average day . TV is ranked 3rd with users spending 90 mins on the medium

Tags:#Singapore #social,##digital#online,#mobile,#smartphone,#internet,#Tv,#print#radio #media

September 5, 2014

The Voice of the Car Consumers : How the web has changed user perceptions in auto buying

Consumer perceptions are being more shaped by the web and mobile, rather than what a " Car Salesmen would like you to believe. The web both play a disruptive and a constructive  role in auto purchase, depending on which side of the glass prism you are sitting on.

August 6, 2014

TRAI 2014 numbers show Indian Telephone subscribers at 933 million.Broadband at 60million

According to the latest  TRAI numbers The share of urban  telephone subscribers has declined from 59.77% to 59.51% whereas share of rural subscribers has increased from 40.23% to(  Telecom Regulatory authority of india )With this, the overall Tele-density in India remained same at 75.23 at the end of March, 2014 as compared to previous month.

The number of telephone subscribers in India increased from 931.95 million at the end of February, 2014 to 933.00 million at the end of March, 2014, thereby showing a monthly growth of 0.11%.

Mobile Number Portability requests increased from 114.41 million subscribers at the end of February, 2014 to 117.01 million at the end of March, 2014. In the month of March, 2014 alone 2.60 million requests have been made for MNP.

Active wireless subscribers on the date of Peak VLR in March, 2014 are 790.87 million, 87.44% of the total subscribers.

Total Broadband (> 512 Kbps) subscription increased from 58.00 million at the end of February, 2014 to 60.87 million at the end of March, 2014. Out of which, wired broadband subscription is 14.86 million and wireless broadband subscription is 46.01 million.

July 21, 2014

The Boom in Online Video Advertising : 3 Reasons why brands need to rethink

Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads. Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads)

Online video advertising are one one of the fastest-growing ad mediums across any media , far outpacing growth in spending on television and other digital formats. Correspondingly, online video ad viewership exploded in 2013, reaching over 35 billion views in the U.S. in December

The increasing spends a on" Video advertising " signals  some important market changes both across the demand and supply side ( Advertisers and Publishers )

1)Web Monetization  Publishers would see a definite shift   on their earnings from their site,  from online advertisements as,   more advertisers would move from CPM/CPC model to CPM ( Cost per view ) Web  monetization will undergo a rapid shake up   ( for either  good or worse.) However  I have quite a few reasons to believe that it would be the later 

2)Surplus of Low  Quality Inventory :With the change in the revenue model,as more publishers rush to create video centric content,the CTRs would drop, as there will be a surplus  of " low quality inventory.. as   any new market  will see a huge  rush of players, which will add to the quantity but not quality

3)Measuribility of   Video advertising : Almost all forms  of  online Video advertising currently  is still interruption based 

1) It  forces the usersto watch atleast 30 seconds of  ads  before you  watch the video on Youtube
2) All the 3 formats , pre roll, post roll,  and instream video ads are interruption based. Unless the way advertising across Video are steamrolled, remember its the brands that would suffer more 
3) How to you define a "metric " for engagement.? time spent for watching the video for 2 mins, 20 seconds, or closing the window after watching the ad 

April 16, 2014

The Social Mobile Revolution : Top 3 Learnings

Many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Among the largest social networks, only Linkedin and Tumblr maintain a majority share on desktop, while newer social networks such as Instagram, Snapchat and Vine are almost exclusively mobile.

Mobile and Social Media

Comparing social media usage by devices : Mobile vs Desktop

Multi Platform internet users form 56% digital media consumption

56% online media consumed by multi platform usage

In 2013 some of the most pronounced shifts in audience behavior occurred as consumers attempt to keep pace with the fast-evolving consumer technology trends.

 For the first time this year, multi-platform users (i.e. people who use both mobile and desktop devices) became the majority of the digital population — a milestone that was reached in April 2013. By the end of the year, a full 56%  of digital media consumers constituted the ‘multi-platform majority.’

 The multi platform devices have made online access ubiquitous , and this will have a tremendous impact on marketers specially across the developing countries and BRIC nations where the internet  explosion is yet to take off

March 29, 2014

February 22, 2014

Indonesia is replacing China as the Asian Hub of Mobile Social Activity

Statistic: Digital advertising spending per internet user in Indonesia from 2010 to 2016 (in U.S. dollars) | Statista

source: Statista
This timeline presents the digital advertising expenditure per internet user in Indonesia in 2010 and 2011 and provides a forecast for the spending until 2016. 

The second chart shows the increase in mobile users from 2011 to 20117 ( projected )According to eMarketer, digital advertising spending in Indonesia will amount to 18 U.S. dollars per internet user in 2013.

October 30, 2013

6 Tools to Create Your Infographic Resume

Visual CV


Resume Maker for " Infographic"

CV Maker


make your own ad infographic


 Some of the tools which you can create " an interesting, interactive visual CV'  . You dont need to know " graphic design "  or a geek to design these creative Resume.

These websites allow you to create " your own customized resume. You can export them ot share them within your social network, and   some of them allow " you to aggregate Linkedin profile which you can integrate and make a " visually stunning " Curriculum Vitae 

October 17, 2013

These are the US Demographic that does not use Internet

why-15% american adults do not go online
You will find more statistics at Statista

According to research conducted by the Pew Research Center 15 percent of American adults are offline. Not surprisingly, the share of offline adults varies within different demographics.

While only two percent of those aged 18-29 don't use the internet, 44 percent of Americans 65 and older are offline. The same holds true for the level of education: people with a higher degree are much less likely to be without internet access than others.

 So what are the reasons for people not to use the internet? According to Pew's research it all boils down to three categories of reasons:
 Relevance, usability and lack of access. 34 percent of those who are offline claim that they are not interested in the internet, that they don't need it or that it is a plain waste of time.

33 percent think it's too difficult to use or consider themselves too old or physically unfit to learn using the web.

Only 26 percent claim not to use the internet because they don't have a computer or can't afford internet access

October 16, 2013

Paid Search CTR Trends Google vs Bing

October 4, 2013

Twitter IPO :With 200 million monthly users ,500 million Tweets are sent everyday

Geographic  Real Time Tweets

As Twitter gets ready to float its IPO which has been " among the biggest technology IPO amidst    a slowing global economy, It also   showed the " 140 character " reflects in terms of  sheer numbers and bottom line . Here are the top 5 Numbers which the Public and Retail Investors would like to know

1)Twitter is planning a $1 billion IPO and hopes its symbol will be TWTR — it has not chosen an exchange yet.Twitter had reportedly been planning to raise $1.5 billion with an offering of 50 million to 55 million shares priced at $28 to $30 each.

2)Twitter is  at the time of IPO offering  472,613,753 shares of stock. It made $316 million in revenue in 2012, $253 million for the six months ended June 30, 2013

3)Not many would know that among  Twitter's  top 3 biggest Market after US, is Indonesia Japan and India.( source French market research firm semiocast ) Twitter is widely used by Bollywood stars like Amitabh Bachchan, who has 6.5 million followers on the service.
4)However, Twitter had net losses of $79 million in 2012 and $69 million for the six months endedJune 30, 2013.
5)Twitter has 200 million monthly active users, and its users have tweeted over 300 billion times with 500 million tweets coming through every day.( venturebeat)

October 2, 2013

UK FMCG Brands change their Digital Advertising ROI Metrics

A  recent study from Google shows that 64% of U.K. shoppers spent significant time engaged in this behavior before making major purchases (vs. 50% in 2008).  So how are the FMCG brands changing their ROI metric.. Impressions and Clicks no doubt gives a general idea about the engagement .

However it does not tell us anything on " the  internal analysis We think a major reason for this is that it's a convenient way for users to shop around for the best deal possible

September 29, 2013

September 28, 2013

September 17, 2013

China becomes the No 1 Global eCommerce Market, US is no 2

 Global eCommerce  Market  now controlled by the chinese,

Its the end of the American dominance  on the web ... After taking over Hardware and Manufacturing  market, China is set to replace the US in terms of  eCommerce  revenue globally. China's  eCommerce growth zoomed  71% from 2009 to 2012. A Reuters report from Consultancy firm Bain & Co  shows that China's online commerce has caught up at an amazing pace in the last 3 years , compared to 13% growth of US

China's e-commerce revenue is also expected to hit 3.3 trillion yuan (US$539 billion) by 2015, the consultancy firm noted. The country’s spending on online shopping hit US$212.4 billion in 2012 and in comparison, the U.S. hit US$228.7 billion.

 China's total eCommerce market size is expected to reach 3.3 trillion yuan ($539.07 billion) by 2015,  ( report from Bain & Company )

China growth story has also propelled Asia pacific in terms of the fastest ecommerce market as Global e-commerce sales, which stood at $661 bn in 2011, are expected to grow at
an annual rate of 20.7% to reach $963 bn in 2013, and Asia is expected to become
the biggest e-commerce market in the world