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Showing posts with label search. Show all posts
Showing posts with label search. Show all posts

December 19, 2016

b2b marketers and 3 ways how they judge the efficacy of their web marketing metrics

How to B2B marketers evaluate the efficacy of their online digital marketing spends. In this report, online marketing trends break down how 2016 has been faring for b2b marketers.What are those metrics which b2b marketers measures while they run a campaign. Here are  the top 5 trends on this years  key web marketing trends, from OnlineContent marketing Institute    

  1. Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. Effectiveness levels are greater among respondents with documentation, clarity around success, good communication, and experience. 
  2. 44% of B2B marketers say their organization is clear on what content marketing success or effectiveness looks like; 55% are unclear or unsure. 
  3. 44% of B2B marketers meet daily or weekly—either in person or virtually—to discuss the progress of their content marketing program; however, the more effective the organization is at content marketing, the more often they meet (61% of the most effective meet daily or weekly).
  4. Over the last six years, B2B marketers have consistently cited website traffic as their most often used metric. This year, however, we also asked them to rate metrics by importance. The most important metrics are sales lead quality (87%), sales (84%), and higher conversion rates (82%).
  5. B2B marketers, as in years past, continue to be heavily focused on creating engaging content (72%), citing it as the top priority for their internal content creators over the next year

November 14, 2016

how google mobile index which rolls out today can penalise your shopping website

" google mobile index search changes to impact retailers"

Google is updating its mobile search index to crawl mobile websites to determine their content relevancy in search results, the search giant announced on its official Webmaster blog last week. Google still looks at the desktop versions of the page to evaluate its relevancy to the user on smartphone search results, the search engine says. This is a problem if the mobile site has less content on it than a desktop site
Google basically treated your mobile page as an alternate version of the same content, “The problem is, when shoppers search for a certain product feature or keywords and click on your mobile page from Google but can't find that phrase on the page, they get frustrated at Google for showing irrelevant listings.” This change will impact e-retailers that have a separate mobile site, often referred to as an “m.” site, which is 142 retailers of the 500 merchants ranked in the Internet Retailer 2017 Mobile 500 according to 

Retailers that use responsive design or dynamic serving (another form of responsive design also referred to as hybrid or adaptive design) shouldn’t have to make any changes, Google says. 357 e-retailers use a form of a responsive design in the Mobile 500. 
 So what will this change ?.Although Google wants you to have a mobile site,even if you dont, it will crawl your desktop version instead. Google said, “If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.”However in case you have a mobile site, you need to ensure the" copy ,images and links are similar enough to the desktop version so that Google can consume the proper content and rank your site as well as it did by crawling your desktop site.

Retailers that do have a separate mobile site should use the Google-recommended mobile search engine optimization mark up in its code,according to google mobile best practices guidelines 

August 4, 2016

3 instances when you should not be using a .com as a top level domain

  WHEN NOT TO USE.COM AS YOUR TL DOMAIN :Most of web urls have a .com as a TLD, however in some certain circumstances its better to avoid using a .com as a TLD We take a look into a few special cases when we use TLD other than .com

1) When you own the brand .com already and wish to redirect it to a .tv, .org,.biz possibly for marketing, branding and geographic reasons , to venturing into areas across corporate social activity as a CSR initiative. Additionally, any socially relevant service or addressing the bottom of the pyramid either through a corporate initiative or tying up with a NGO.
2.You can use .gov,.mil,.Edu domains if you belong to the similar category ( for the appropriate organizations and associations )

3) When you are serving a specific geography or a market and are completely focussed on “the local market” without the any intention of venturing into other markets for a long time to come. In such cases country extensions are a great way to get good search ranking. (,,.fr ,.de ) 4) When your organization is non profit and you are into a social cause, like NGO, charity, helping war veterans, collecting donations for social cause. Under these circumstances you can use a .org. extension

The world wide web 's made of of 92% .com domain as the TLD. Though the top level domain hardy matters in terms of search, however the url is an important  part of online branding as well as social media .

July 17, 2015

search engine marketshare compared from 2008 to 21: Google vs yahoo vs Bing vs Ask

search engine marketshare : gogle vs yahoo vs bing"
The chart compares the marketshare of Google with Bing ( earlier MSN ) Yahoo , Ask and AOL search.

In 2005-2006 saw Yahoo giving a tough fight to Google with yahoo claiming 30 and 28% and Google claiming 37% and and 44% .

However since 2009, Google marketshare is above 60% and for the last 6 years, Google has consistently managed to beat Yahoo and Bing with a comfortable margin.

Bing on the other hand has increased its share to above 15% and in 2014 has managed to garner almost 20% ( 19.4% ) from 11% in 2010. In the last 5 years Bing has increased its marketshare by 8% Meanwhile yahoo has been loosing its marketshare and from 16.7% in 2010 to 10% in 2014

No of Pages indexed by google : 2008 to 2015

"No of Pages indexed by google : 2008 to 2015: chart of the day"

The chart shows the number of webpages that has been indexed by google from 2008 to 2014. Google has 90,000 servers to cache and index all these monumental data . This is almost double the pages as compared to yahoo+ Bing. ( data: statisticsbrain)

Number of annual google searches vs searches vs per day

" number of google searches on an average from 2010 onwards"

The above chart shows the number of Google searches since 1998 onwards by year and by day

Source: Google Official History, Comscore, Statistic Brain Research Institute
he chart shows the number of webpages that has been indexed by google from 2008 to 2014. Google has 90,000 servers to cache and index all these monumental data . This is almost double the pages as compared to yahoo+ Bing. G ( data: statisticsbrain)

July 9, 2015

July 7, 2015

revolt at reddit, nikes sponsorship, faking birthdays, create a rare week of intriguing online statics

" this weeks top 5 digital marketing headlines: reddit, nike, Sports, US women football"

The most shared selfie across the world wide web

 5 Interesting and intriguing digital marketing statistics that made headline this week

Reddit  Controversy,US Womens Football team, Nike and Birthdays

1)As American woke up to firecrackers on July 4th..Reddit was down  handling both fire and firings as Reddit users  rebeled against the website  miffed with " firing of one Victoria taylor "one of the best moderators of reddit.  As a result 100's  of subreddits have been taken off .Around 203,000 people have signed a petition to bring back "the fired " director of talent  who ran its Ask Me Anything (AMA) feature.She had been highly credited for bringing in an eclectic mix of  personalities ranging from Madonna to  President Barack Obama

2)Nike's association with the US women footballs team  bore fruit as Nike showed a 121% higher user association with the brand and victorious US women football team  than tournament sponsor, Adidas, in content across 600,000 Web, mobile and social-media sites.

3)Youtube viewership  during the women football world cup broke the 19 million record  it generated a year ago during the FIFA 2014  as it exploded  and set an all time record  for any football event during the women's tournament with 28 million views

4)IBM got  its ales and marketing staffers to promote its products and services  across social media sites and created a hashtag #NewWayToWork, which  resulted in  120 million digital impressions which drove 141,000 clicks to campaign

5)Approximately 26% Americans fake birthdays to get a better deal online . This was based on the results of a research conducted by Mindshare North America's retail arm, Shop+, who analyzed more than 1,000 responses to understand how 18- to 34-year-olds really use the web and how they shop .

6)US independence day celebration seems to be going on .Till now over 26million Americans have changed their FB profile picture to include a rainbow as a show of solidarity shown by US supreme court and LGBT community

the social guide to neuromarketing : infographic

" social media guide to neuromarketing"
" social media guide to neuromarketing"
How can brands use " neuromarketing techniques to sell and offer   use the web to for better lead generations . The above infographic from parody (salesforce marketing automation brand ) offers some valuable insights

June 29, 2015

globally indexed web pages : google vs bing


 The chart shows the size of the World Wide Web  Indexed pages by google . Google so far according to the chart according to worldwebsize has  indexed 47 billion pages . The no 1  chart compared the  search index of bing  and google ;

According to Google  it has indexed 30 trillion unique individual pages. That up an astonishing 30 times in five years: Google reported in 2008 that the web had just one trillion pages. Google says that it stores information about those 30 trillion pages in the Google Index, which is now at 100 million gigabytes

. That’s about a thousand terabytes, and you’d need over three million 32GB USB thumb drives to store all that data.

the search economy revenues :developed nations vs developing nations

" the search economy revenues"

"value of search engines economy"

The value of the search economy

  1. The Indexed Web contains at least 4.72 billion pages (Monday, 29 June, 2015). grown by 44% annually during the preceding ten years. 
  2. According to Mckinseyƒ Search represents 10 percent of the time spent by individuals on the Web, totaling about four hours each a month.29 ƒ
  3. Approximately 25 percent of the traffic to the Websites of mainstream content creators results is referred by search engines.
  4. The return on investment (ROI) for those that deploy search are high. Advertisers do well, earning an average ROI of 7:1
  5. The value of search to retailers was estimated in 2009 at 2 percent of total annual retail revenue in developed countries and 1 percent in developing ones. That is equivalent to $57 billion to $67 billion in the United States and $2.1 billion to $2.4 billion in Brazil.10

June 15, 2015

advertisers moving programmatic ad spends to private marketplaces

" programmatic ad buying moving to private marketplaces for more control and revenue"

"Impressions from programmatic ad views  by regions"
More and more advertisers and marketers are moving their display share of wallet  to  programmatic inventory buying. This kind of model is different from the ' Ad Networks"  kind of marketplace, which has only 3 parties.. the  1)advertiser, the  2)ad Aggregator/Syndicator  or Ad networks/ Site Reps and the 3)Publishers . However  Programmatic ad buying encompasses an array of technologies that automate the buying, placement, and optimization of online media inventory. The last two years has seen RTB/ Programmatic ads taking more and more marketshare.

IDC expects programmatic spending on display and video ads, including on mobile devices, to more than triple this year, to $675 million, growing nearly 10 times the overall display-ad market. This kind of ad display market has 4 essential steps
1 Ad Exchange .2 Real-time Bidding (RTB) .3 Private Marketplace (PMP) .4 Demand-side Platform (DSP)

June 5, 2015

mapping the valuation vs maturity chart across internet industry

"mapping the  valuation vs maturity chart  across  internet industry"

 How does  the internet industry and the particular company's  valuation  compare to industry age (or maturity)? The graph above shows  the valuation vs maturity chart  across each  industry..  like search, gaming, eCommerce  and communication   

The web Search industry  have seen sinc 1996 ( 15-200 years) and   this makes the industry mature enough to expect higher valuations.At the same time, Communication and Ecommerce companies on average been around about 10-15 year, while gaming ( online/mobile ) are comparatively newer  and hence valuations lower 

SaaS and B2b has been termed as the " way to get rich fast"which means.. get high valuations within a short time and they probably sell it off at a premium or  go the IPO way

May 4, 2015

5 most effective consumer purchase influencers

" 5 most effective metrics in judging consumer influencers"
How do marketers convince consumers that they indeed have got the best deal .. well its still the old  way of   influencing consumers that matters. WOW word of mouth has the biggest impact  on consumer purchases decisions and  continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.

April 24, 2015

Googe grows its profit by 12 loses its mobile ad marketshare by 8%

google grows its revenues by loses its mobile ad marketshare

Q1,2015 has seen google increase both its profit and revenue .While its profitability grew by 4% to reach $3.59bn (£2.37bn) its revenue rose 12% in Q1,2015 to reach $17.3billion. This was mainly due to 11% online ad revenue growth which touched  $15.5bn. Google's core revenue, which excludes payments to traffic partners stood at $13.91b. 

Out of a total digital spends of $145billion,,Google accounted for 31.42% of global  spends compared to 31.86% in 2013. Meanwhile facebook ' commanded 8% of global ad spends.One of the reason on why google has failed to add  a  bigger pie of the  total $145b ad spends, is due to the fact that  US and China make up 50%  of $145 global ad spends.The Chinese market is still hardwired by Chinese players and for Google this is obviously hurting .Google lost mobile ad market share in 2014, down to 38.2% in 2014 from 46% in 2013, with Facebook’s ad share up from 16.4% in 2013 to 17.4% in 2014.( data : emarketer)

March 29, 2015

Search vs Display vs Video : Mobile spending by Category

search vs display vs video : Mobile ad spending by format


Mobile display dollars will continue to increase, outpacing mobile search Mobile display is expected to reach $14.67 billion in 2015 as compared to $9.65 billion in 2014, a growth of over 50%. This number is set to increase to $33.9 billion by 2019
Search advertising  is set to total $12.85 billion from $8.72, a growth of 47% in 2015 as compared to 2014 . Search is further expected to grow to $17.87 billion in 2016 . Meanwhile video advertising is set to grow to $2.62 in 2015  from $1.54 billion a growth of 70% in 2015 

August 19, 2014

Mapping the Marketing Spends by B2b Industry : Top 100 Advertisers

biggest b2b Spenders by medium
analysis of  the media mix among  top 100 advertisers in  b2b segment
Top 100 B2b Marketing Spends by media /Adage/Mcharts 
Ad Spending for 100 Largest B-to-B Marketers Nears $5 Billion 

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.The media mix  data is as below
  1. Broadcast and cable TV combined to account for a leading 56% of that spending, up by 3% from 2012. 
  2. Spending on internet display ads grew most quickly, by 25.3%. 
  3. The only other medium to see an increase among the top 100 was outdoor (+2.4%), 
  4.  Print media, specially magazine  continued to remain relatively flat (-0.3%), newspaper spending came down by 9.4% and radio spend declined by 13.7%.
  5. Meanwhile, spending by B2B advertisers outside the top 100 dipped by 0.5% to $10.2 billion
  6. Apple was the nation's No. 2 b-to-b advertiser last year, spending $218.1 million on b-to-b ads, up 39.0%,around 65% which was on TV

June 4, 2014

US Online Search Marketshare vs Unique Search Queries

Google leads with highest 65% search marketshare in US , Bing is  18.3%

This  data by statistic shows the market share of search engines in the United States, from 2008 onwards  to  April 2014 by share of search queries. In January 2014, Microsoft's Bing  handled 18.3% and in April this was upto 20%  of all search queries in the United States. Google  continues to be the undaunted and unchallenged Leader with over 65% of search marketshare this year .During the same period of time, Yahoo had a search market share of 10.4% down from 20% in 2011..
US Search Market  and unique searches across  big 3

This statistic shows the number of core search queries processed by the top four online search engines in the United States as of April 2014. During that month, Yahoo processed 1.86 billion search queries and market leader Google processed 12.58 billion search queries.