A bad experience can be shared through social media much quicker than it can circulate through a community by word of mouth.that most people in a restaurant will now have a high powered camera on their phone and people are getting snap happy every time they go out. Log on to the likes of Instagram and you will instantly see a huge range of food dishes from all the people you follow.
On the positive side, that also means a restaurant can build a positive reputation at a much faster pace. So what are the social tools available today which a restaurants can use
1) Facebook Brand Page
2) Booking a table via Twitter
3) Checking in via Foursquare/ Nearme/Gowala/ Facebook Places.
4) Mobile Apps for appointment setting/ menu deciding, rating and sharing
5)Mobile Payments ( via Google Wallet, by NFC phones
6) Post Feedback review page on Twitter/Facebook
7) Incentivize users coming via social/ Mobile " channels" by a discounted coupon, arranging meet ups " for specific locations .. with a buffer and free drinks thrown in . or having a " three month" food coupons"which users can redeem, only via the social web
Mobile Apps too have become very important for" the restuarant industy, as many mobile apps enable users to rate, share and upload pictures via " Foursquare, Facebook Places or Twitter, and relay their location which goes viral quickly in real time , and this might also lead to a new customer acquisition, assuming sme of their friend lists.. wishes to check in at the same place. One of the Apps which specifically does this is Foodspotting,
( I do not work in any Restaurant and niether a spokesperson for any brand .. the views and the brands which are mentioned are for reference only. In case you wish to share how brands and marketers are using social media , Pls tweet me @ aerosmith071/ or you can add me at Facebook at http://www.facebook.com/sumit.roy2 or mail me at sumitkroy@gmail.com)
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