apparels vs gadgets :which category is growing faster online

 Apparels and Accessories  has been growing faster among the two. Historically aparels as product categories  grew by  20%  across the online retail category as compared with 14% growth  in consumer electronics. Data from comscore research shows that Consumer Packaged Goods  lead the product category  which generated a growth of 27% in 2014.

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47% google traffic in north american driven by mobile

While the Google update for mobile is almost near . I just received an update on a emarketer post which said " nearly half of Fortune 500 websites were not mobile-friendly according to Google’s standards .Post the new  update by google on the importance of mobile site optimization,, Fortune 500 websites have got  hit . while we will be sharing this data in details, a recent research by  ADLIFT  showed the CTR's dropped significantly if you are not present in the first page for google mobile search(CTRs) For example, results for branded keywords fell from 46.4% CTR for position one to 10.8% for position two.Q1 2015

 47% of Google’s North America organic traffic was driven by mobile—up 3 percentage points quarter over quarter and 11 points year over year. Across all engines,mobile  has started to power more users  as  search traffic driven by mobile rose 54% in the first quarter of this year, vs. 14% for overall search visits. -.Over time " mobile will dominate search  to an extent.. that " user  experience will primarily led by " mobile users"

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UK mobile commerce sales to exceed 25% of total online retail sales :

This charts show how much mobile commerce in UK has contributed  to overall online sales 

In UK "mobile commerce" contributed a mere 4% out of total eCommerce  in 2011. By 2013 this number rose by more than 4 times with mobile forming  19%, of total online retail sales in UK. This was followed by 27% in 2014. In 2015, mobile commerce retail sales is set to outnumber all previous record according to  forecasts by emarketer "mobile is set to contribute almost 30% of UK's total online retail sales"

 2016 to 2018  are forecasts made by emarketer

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The US Wearable Devices Market : How it will change Mobile Shopping

InMobi Insights: Smart Wearables Devices 2014 from InMobi

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Holiday Shopping Online : 3 reasons why consumer shif their loyalties

 The above chart shows  the reasons why consumers prefer one brand over the other retail brand . In terms of  what actually impacts users during the shopping season are the above parameters

 Promotional offers and Free Shipping Tops the list in terms of what  appeals  to a consumers to select a brand online. Online Reviews  are another major  reason  which  helps decide consumers on their retail brand preference 

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How much does consumers in UK spend on Mobile Shopping

According to the The above chart shows  increase in Mobile Commerce spends in UK, with a breakup of spends . In 2014 Q2, UK users who have spent approx 10  pounds via  mobile forms around 10 million of the UK population.

• Users who have spent up to 100 Pounds on mobile shopping  is  15 million  .This means that about 25 million   users  in United Kingdom  have spent from 1 to 100 pounds
  
• Around 3million users have spent  upto 1000 British pounds on mobile  transaction
  
• About 2 million Mobile Shoppers have  spent over 1000 pounds 

It was forecast that there would be 19 million m-commerce users in the UK in second quarter 2016 who spend up to 100 British pounds on their transaction. market in 2011

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Mobile Commerce Infrastructure Comparison : Hong Kong vs China

Mobile Payments Comparison :Hong Kong vs China

While Hong Kong ranks a wee big higher than China... the difference among the nationaare actually miniscule. 

According to the data from Master card mobile readiness index  latestWhile HK has very strong financial and regulatory organizations Consumers are less willing to use mobile payments compared to their global counterparts on both P2P (10% versus 19% average) and m-commerce (11% versus 17% average).

Comparatively Chinese consumers are presently above-average users of mobile payments.The mobile infrastructure currently surpasses the financial services infrastructure POS payments (10%) lag behind m-commerce (19%) in frequency of use.

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Online Groceries Market in China growing at a scorching 70%, led by Yihaodian,

 In 2013, China had an estimated 270 million e-shoppers who spent about $180 billion on online purchase

The Success of Walmart in " collaborating" with its local partners is a perfect example of how a Local Partner adds value to its local customers,as they ride on the back bone of an efficient " Walmart Backend infrastructure" which helps them to invest more on product promotion and marketing activities, without being worried of the " technology infrastructure 

Though Wal-Mart Stores Inc. doesn’t sell online in China, but its Chinese partner is growing rapidly, with the help of the world’s largest retailer " Walmart"

In China Wal-Mart has a 51% investment stake in Web-only retailer Yihaodian, which has increased its online sales 70% in 2013, to 11.54 billion yuan ($1.9 billion) from 6.8 billion yuan ($1.13 billion) .The Shanghai-based Yihaodian, e-retailer, one of the largest online grocery retailers in China, increased its registered users 97% to 57 million in 2013 from 29 million a year earlier. 

Yihaodian has particularly been able to offer more food from abroad, a hot area in China where many Chinese consumers worry about contamination of domestic products. 

Yihaodian, No. 42 in the Internet Retailer Asia 500, sold 250 million units of imported food products last year, In 2013, China had an estimated 270 million e-shoppers who spent about $180 billion on online purchase

Tags:advertising, china,  Emarketing, Online groceries,Digital, Online Retail, online shopping, walmart,  Yihaodian, 

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With Ecommerce exceeding $960 Million ,19th and 24th November were the Heaviest Spending day

According to  Comscore  reports for US  holiday season 2013   retail e-commerce spending for the first 24 days of the November-December 2013 holiday season, as well as its official spending forecast for the season.

For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14-percent increase versus the corresponding days last year. Tuesday, November 19 has been the heaviest online spending day of the season to date at $963 million.

Two other shopping days – Thursday, November 14 and Sunday, November 24 – have also seen at least $900 million in online retail spending.

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Tesco in Trouble as it sales declines in the last 2 Quarters

Tesco is the the third largest retailer in the world, behind Walmart and Carrefour. In the UK, it has an estimated 30% share of the physical grocery market, and a 50% share online.

The third biggest Retail Chain in the world ”TESCO “  in Trouble .Tesco is likely to report another drop in UK  in its Q3, as compared to the same time last year sparking further questions about the progress of its turnaround strategy. which was launched This comes  after Tesco sales in UK  fell by 0.5pc in the 26 weeks to August 24, compared with same period last year.

Tesco was forced to issues its first profits warning in a generation last year on the back of falling sales in the UK,   post which a a £1bn turnaround plan was announced  to reverse the decline of TESCO

Analysts at Deutsche Bank and Barclays estimates that that Tesco's like-for-like sales fell by at least 1.5pc in the third quarter of its financial year.( Q3,2013)

The decline in  TESCO sales  comes in the backdrop of its rival and competitor J Sainsbury, as it grew  e 1.4pc growth.

According to Kantar, the UK's leading supermarkets are also under growing pressure from the discounters Aldi and Lidl, and Waitrose, the upmarket supermarket.

For the first time on record, the "big four" supermarkets - Tesco, Asda, Sainsbury's and Morrisons - are all losing market share in the UK

Tesco is the the third largest retailer in the world, behind Walmart and Carrefour. In the UK, it has an estimated 30% share of the physical grocery market, and a 50% share online.

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The Millennial Digital Shopping : Top 3 Insights

The latest Trends on Web Marketing

In terms of how these eager digital millennial shoppers actually behave, a February survey of 18- to 35-year-old internet users in the US, conducted by nonprofit research group the Urban Land Institute, found that 45% of respondents said they spent 1 hour or more per day checking out retail-oriented sites. Men were more likely to say they spent more than 2 hours daily on retail sites, cited by 20%, compared with 13% of women who spent as much time per day online shopping.

The millennial demographic has grown up embracing the deep discounts and convenience offered by online shopping. A January 2013 survey from ad agency DDB Worldwide of US web users’ attitudes toward ecommerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group reporting that ideally they would buy everything online.

 Read the rest at eMarketer.

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The State State Of Global Spending : Offline vs Online

The latest Trends on Web Marketing : CONSUMER SPENDING WORLDWIDE

The State State Of Global Spending : Offline vs Online from Sumit Roy

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The Social Mobile Consumer : 5 Charts that tell the story

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