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Showing posts with label shopping. Show all posts
Showing posts with label shopping. Show all posts

January 16, 2013

December 13, 2012

Holiday Showrooming increase by 134% in 2012 :

Why Showrooming will change Retail Store Evolution



Showrooming is Smart shopping and among the - the retail trend of Christmas 2012 
Once your Smartphone app reads the product barcode (often called a QR Code) you have all you need to find the best deals.Once in store mode, you have access to an interactive version of the weekly on-sale circular for that store. You can see what’s new in the store. You can scan bar codes with the phone’s camera for prices and keep a running list of everything you’re buying so you’ll know the total cost when you get to the register.t’s the scourge of stores everywhere: “showrooming,” the act of going to a store to see and touch a product, then using your phone to find and order the same item for a lower price online.

Showrooming  is poised to be the next digital distruptor in brick and Mortar physical store  and probably the last frontier where Mobile  will play a huge role in  changing customer shopping experiance in a store  and  some retailers have indeed taken drastic measures to curb the practice, such as blocking barcodes. While likely futile, the effort to stop showrooming is an understandable if sometimes unsubtle reaction to fears of death by a billion clicks.
But the world’s largest retailer hasn’t tried to build a fence to block showrooming. Instead, in an act of digital judo, Walmart is urging shoppers to get out their smartphones when they come into a store.
In a recent post in Wired Walmart says its embracing " Showrooming"“You’ve got to go where the customer wants you to go. We live in the age of the customer,” Walmart.com President and CEO Joel Anderson told Wired in an interview this week. “We’re embracing showrooming.


September 26, 2012

Global Online Shopping and Connectivity



Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy.New findings from a Nielsen online survey of respondents from 56 countries around the world provide insight into the influence digital devices have on grocery-shopping behavior.
 According to Nielsen data (26%) of global respondents said they planned to purchase food and beverage products via an online connected device in the next three to six months — a jump from 18 percent reported in 2010.
Skin care and cosmetics also increased from 22 percent to 25 percent in the latest survey.Online shopping intentions for food and beverage categories increased 44 percent in 2012
Six-in-ten global respondents used the Internet for grocery shopping researchNearly half (49%) of respondents purchased a product onlineGlobally, 46 percent used social media to help make purchase decisions37 percent purchased from online-only stores most frequently




June 6, 2012

Most Purchased Items from US Smartphone Users

Smartphone Shoppers: Top 10 On Device Purchase Categories: "Nearly 19 million Americans made a purchase on their smartphone during the three-month average period ending April 2012, representing 17.4% of U.S. smartphone owners.

A look at the top purchase categories revealed that almost 1 in 3 of those purchasers bought clothing or accessories on their device, while nearly 1 in 4 purchased tickets. 22.3% bought consumer electronics or household appliances, while 21.2% chose to purchase meals for delivery/pickup and 1 in 5 purchased daily deals or discount coupons"

'via Blog this'

May 16, 2012

Tracking Walmart's Growth Patterns Across USA

Walmart and Sam's Club



Growth of Walmart and Sams Club


The ever so popular Walmart growth map  published by Flowingdata gets an update, and yes, it still looks like a wildfire.

Walmart's Stores in USA as on December,31st ,2011 stands at   4,468 . For other interesting data , on the list of Walmart Assets are listed under


Walmart Discount Stores (633)
Walmart Supercenters (3,016)
Supermarkets (195) - includes Neighborhood Market, Amigo and Supermercado stores
Small Format Stores (14) - includes Walmart Express, Walmart on Campus and Super Ahorros stores
Walmart.com
Sam's Club (610)
Logistics
Walmart Transportation LLC
Distribution Centers/Transportation Offices (130)
Walmart Realty


As you might expect, Sam's Club locations appear to trail Walmart locations (except in Hawaii and Alaska).

Walmart has 8,500 stores in 15 countries, under 55 different names.[9] The company operates under the Walmart name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Walmart's investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, whereas ventures in Germany and South Korea were unsuccessful.

Mobile Buying Process: 5 Consumers Insights

The Mobile revolution is in its" prime Life cycle" as Google  released a new study of how people shop for phones. Mobile is expected to be a major distruptor specially across the online  and mobile marketplace as marketers realise tha a phone purchase is a critical decision for consumers in the digital age. Online information, especially while mobile, is making us pickier. It's also driving us to buy. But the biggest single influence in a phone purchase is still what happens in the store.The study also found that 60% of research sessions begin two or more weeks before purchase. 41% of consumers considered two different phone models, and 16% considered four or more. More than half of shoppers visited five or more sites while researching.
The one exception to this trend was online retailers. People rely on in-person recommendations from family and friends more than retailer sites. They also go directly to the OEM and carrier websites more than to a retail site like Amazon or Best Buy.mobile shopping statsmobile trends


There's another fact that's painful for Google hiding in plain sight. The two worst-performing ad categories were mobile and tablet ads. The data in this study shouldn't be applied across the board, but phones are important purchases, and this data shows that consumers just don't care about mobile ads for them.Reaching potential customers on mobile is going to bug Google, Facebook and other ad-driven Web businesses until they figure out new areas to engage 
Mobile Marketing Research
Android Market statistics from AndroLib, Androlib, Android Applications and Games directory

November 25, 2011

November 22, 2011

Shopping Card Abandonment Rate:Top 5 Trends

Shopping cart abandonment is a serious problem for online shopping.Andersen Consulting and Forrester Research both show shopping cart abandonment rates at 25 percent. eMarketer’s research shows the rate as 32 percent.NetEffect and Greenfeld Online report shopping cart abandonment as high as 67 percent. Shop.org research goes as high as 75 percent.
According to  Baymard Institute,The average documented shopping cart rate of abandonment  is 65.06% 
·         Abandonment rate
·         55.00% according to Forrester Research & Shop.org in 2010
·         63.68% according to Coremetrics / IBM in 2010
·         69.38% according to Fireclick / DigitalRiver in 2010
·         83.00% according to SeeWhy in 2009
·         62.14% according to MarketLive in 2009
·         71.00% according to Forrester Research in 2009
·         63.19% according to Coremetrics / IBM in 2009
·         62.01% according to Coremetrics / IBM in 2008
·         61.36% according to Coremetrics / IBM in 2007
·         59.80% according to MarketingSherpa in 2006


 source:Baymard


November 20, 2011

September 14, 2011

August 1, 2011

Mobile Commerce Key Drivers : Top 5 Trends





After totaling $1.2 billion in mobile commerce revenues in 2009, and doubling in 2010 to $2.4 billion,  the Mobile  Commerce is all set to show  triple digit impressive growth rate  that  will be primarily be driven by Smart Devices
Analysts  who track the ' Industry " are of the opinion that  the mobile commerce will grow 400% to at least $9 billion in 2011.There are 234 million mobile phone users in the U.S., according to web and mobile web measurement firm comScore Inc. 48% of those phones, or 112.3 million, can access the Internet.

A separate study from InMobi suggests that mobile Internet users would rather shop using a mobile device than a personal computer or laptop, with 74 million of 310 million, or 24%, of Americans currently shopping on their mobile phone.

Some more Highlights  and Trends on  Mobile Commerce