From social TV Ratings |
Here are some examples of how TV
executives are integrating social elements with TV shows:
BBC current affairs series Free Speech
incorporates a Twitter based panelist approval platform called the Power Bar. Viewers are
able to tweet-in their approval or disapproval of the panelist's comments.
Comedy Central’s inaugural Comedy Awards used a Promoted Trend
and a Twitter hashtag in
the corner of the broadcast for the full two hours of the show.
Top Gear has an integrated Facebook branded page
and has integrated Facebook into its website. After each episode ends, Top Gear
posts clips of the last episode on Facebook.
American Idol is piloting a programme where users can
login with Facebook and vote for their favourite candidate for free.
The Voice had the judges of the program tweet
during the show and the posts scrolls on the bottom of the screen. The use of
Twitter also led to an increase in viewers.
"Glee" Entertainment Weekly created a second screen
viewing platform for the Glee season 3 premiere.