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Showing posts with label social ads. Show all posts
Showing posts with label social ads. Show all posts

March 16, 2014

What Does 365%, Increase in Facebook CTR Means to Advertisers

Social web vs ecommerce referral

Social Share of Facebook as a Referral Traffic source

Social Media Referral  and their  Growth share 

There's no doubt on the fact that the Social web is " truly here  and its  rocking”  as it starts getting better in 2014.  Last year  during Q3,2014 ,Social  has in a way completely taken over the web, especially during the holiday season , as shoppers took to online and mobile to shop

Since the whole of last year and  Q3, last year, had seen  surge in social traffic referrals, powered by Facebook, as more advertisers pumped money during the Holiday season... This years  the CTR of FACEBOOK during the holidays was it its highest at 365%

Generally the Shopping Season sees a big increase in traffic in most of the estores " however last year had " the traffic surge in web, powered  the CTR Ad rates for Facebook   which increased more that 360%  a record since Facebook  has come into existence

In terms of " Revenue per visit from Social channels  (RPV) numbers up across the board: This is how the sites stack up

b) Tumblr jumped 340%  (YoY), 
c)Pinterest by 244 %  ( YOY)
d) Twitter by 131% (Yoy)
e)Facebook by 72%

The latest figures come from Adobe’s Social Media Intelligence Report, which noted Facebook is facing increased competition with share of referred visits to retail sites growing the fastest year-over-year for Twitter and Pinterest, up 125 percent and 89 percent respectively. It’s worth noting this contrasts quite a bit with Shareaholic’s Q4 2013 numbers, which show Facebook’s lead is not under threat.

May 22, 2012

Mobile vs Social Vs Email :CTR Data Compararison

ccording to Marin Software research, in the last 12 months, the percentage of total Facebook ad budgets allocated to social ads has risen from 3 to 26 per cent. Based on this trajectory, Marinpredicts social ads will account for nearly 50 per cent of Facebook ad budgets by the end of 2012. Significantly, the research also found consumer engagement with Facebook ads had risen over the 12 month period, as measured by click through rates (CTR). CTR had improved by 50 per cent during this period

When is Facebook most effective

Meanwhile  all is not well across social advertising , as a global  survey undertaken by leading independent digital marketing agency, Greenlight, reveals 30% of people 'strongly distrust' Facebook with their personal data whilst 44% say they would ‘never’ click on Facebook sponsored ads, all of which indicates Facebook's advertising programme has an upward struggle.

The most popular and effective ad format is the Sponsored Story. The format delivers, on average, a 32% decrease in cost per acquisitions (sales) and an increase in CTR (engagement).

When running both the traditional ad format alongside a sponsored story format, we tend to see at least a 30% increase in conversion rates, again with retail leading across the sectors