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Showing posts with label social advertising. Show all posts
Showing posts with label social advertising. Show all posts

January 24, 2016

with over 30% growth, social and mobile to drive local ad spends in 2016,

local media spends since 2010 to 2016

The  chart shows mobile  ad spends by format

LOCAL ADVERTISING SPENDS





 Local  US advertising media spends in 2016,will see a big rise chiefly powered by the digital media. Here are the  4 biggest marketing channels that will create the biggest impact in terms of revenues


Location-targeted mobile ad spending will grow from $8.4 billion in 2015 to $11.3 billion in 2016

Mobile video revenues will grow from $0.4 billion in 2015 to $0.7 billion in 2016

Social local media revenues will grow from $2.4 billion in 2015 to $3.3 billion in 2016

Local search revenues will grow from $7.8 billion in 2015 to $8.2 billion in 2016

Total local display revenues will grow from $4.4 billion in 2015 to $4.6 billion in 2016



US Local spending my medium.


"local ad spending set to witness dramatic rise.."

Break of of Local ad revenues by media format


May 12, 2012

Display Ads see decline, as social ad spends grow 18% in 2012






The current global display advertising market is predicted to reach $25.27 billion this year, with a 36% growth to $34.4 billion in 2013. 

Market size of display advertising exceeded  $5.5 billion representing 37% of the online advertising market. In 2011 the banner ads made up the majority of display ads, with $3.414 billion in revenue and 23% of the market.digital video ad market brought in $891 million with 6% market share. Rich media earned $763 million (5% market share) and sponsorship ads made $467 (3% market share).




According to MarineSoftware ,Ad spending is shifting from Marketplace Ads — to social  advertising . In short those display ads that show up in a user’s right-hand column, and which become visible to users via targeting by demographics and the like — and toward Sponsored Stories — posts that brands pay to promote for greater visibility, with which users can interact and which become visible via data pulled from each user’s social graph








Between April of 2011 and March of 2012, Facebook ad budgets allocated to social ads grew from 5 percent to 23 percent, and Marin predicted that by this trend, 50 percent of advertisers’ Facebook ad budgets will go toward ads that incorporate the social graph

Cost per click for social ads increased 86 percent over that time frame, which CPC for those right-column ads decreased 15 percent, with CTR and consumer engagement with Facebook ads had increased 50 percent.