Google Dethrones Apple as 'Top Global Brand': The Google Marketing machine has done it again. Google's Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012.
Google scored $756.6 million in brand value, compared to former leader Apple’s $594.3 million. Microsoft took the bronze with $356.4 million in brand value.
Global Brand value is calculated by assigning all Brands a dollar value to the amount of buzz over a company in online news and social media, regardless of sentiment.
Other companies in the top 10 were Amazon.com, Hewlett-Packard, Samsung, Sony, Disney, FedEx and Yahoo. According to the report:
“At the end of June, Google I/O 2012prompted a ton of media coverage. During I/O’s three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb-shaped media streaming device) and introduced improvements to existing products. Google also used skydivers to introduce the $1,500 Google Glass prototyp
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This is not surprising, considering Google virtually owns 70% of the web in terms of its reach and this includes
1) Organic Search
2) Paid Search
3) Social Web ( orkut/Youtube/Blogger)
4)Double Click Advertising Network
5)Youtube
5)Google Adsense partners with many other properties, Google can indeed drive its Buzz all the way via its gigantic distribution channel
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