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Showing posts with label social brands. Show all posts
Showing posts with label social brands. Show all posts

June 30, 2011

The Most Followed Social Brands: Top 10 List

Brands with Most Klout Score ( Klout Index Score)

The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.

True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engaged audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.

Some other metrics followed to rank users are
  • PeerIndex: a measure of your online social capital
  • Topic fingerprint: a snapshot of what you talk about
  • Topic resonance: how much other people find what you share valuable
  • Comparisons: compare yourself to your friends and peers

The Most Followed Brand Across Twitter and Facebook