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Showing posts with label social commerce. Show all posts
Showing posts with label social commerce. Show all posts

August 13, 2012

Social Commerce Face Off : Facebook vs Pinterest

In the social commerce realm, word in the marketplace is that social curation site Pinterest is beating Facebook.
Users of Pinterest purchase more and spend more compared with users of Facebook, according to the results of a new case study by online boutique, reported by The Business of Fashion.
Still, Facebook users stay on the social network longer and get more entrenched in the content there.
When data from were analyzed last month, results showed that:
  • 10 percent of website transactions came via Pinterest, compared with 7 percent from Facebook.
  • 87 percent of consumers visiting via Pinterest were first-timers, compared with 57 percent from Facebook.
  • On average, per transaction, Pinterest sums more than doubled Facebook.
  • Pinterest has a 43 percent higher bounce rate than Facebook (average time spent on Pinterest was found to be 14.2 minutes).

22% of small retailers revenues coming from Facebook

According to Ecwid , which is a Facebook Shopping Store  Company .  All its storefronts with both a website store and a Facebook store, on average secured over 22% of their overall online revenue from the Facebook store, during the second quarter of this year. ( q2,2012) 

The Facebook store building firm said this figure represents a 17% increase over its Q1 findings.The number of Facebook stores also increased by 26 percent in Q2 from the previous quarter.
These statistics were pulled from aggregate data based on the 180,000 Ecwid-powered web storefronts in 174 countries, 40,000 of which also have Facebook stores and most of which are small- to medium-sized businesses (SMBs).
However  not everyone is convinced about Facebook being used as a Ecommerce Platform. Business Insider reports that the first generation of stores inside Facebook have been total flops, Bloomberg reports.
Gamestop, JC Penney, Nordstrom, and Gap have all opened and closed stores in Facebook in the last year.
The stores didn't lead to significant sales, and people quoted by Bloomberg seem to suggest that a company is better off having a good website for e-commerce than a store inside of Facebook


April 10, 2012

Apple,Nike, Leads Facebook Commerce Index in 2012

According to Channel Advisor Facebook Commerce Index, Facebook Fan counts grew over last year ,2011 and  this has resulted in  the addition of 
25 million fans for  The Top 25 retailers. For the first time in six months, a new retailer has joined the Top 25 ranks – Apple Inc. Claiming spots on all three charts, Apple attracted fans in a way never seen before in our social engagement while Facebook Fan base  across  retail giants Nike, Walmart, and Nine West  continued to gain Likes in droves.
Moving up the Top 25 chart by three spots, Nike increased its fan count by 24% in February. Nike attracted fans to its Facebook page through promotions celebrating February as Black History Month.  Knowing its customers are sports fans, Nike engaged fans by creating a product line specifically for this promotion. Using the hash tag #UPLIFT, Nike encouraged followers to look beyond skin color and honored past sporting events that united people across cultures and countries.

March 24, 2012

February 15, 2012

50% Online Revenue to come from Mobile Apps and Social Web

 data source:moontoast research

According to Nielsen, Social Networks and Blog sites rule Americans’ Internet time, accounting for 23 percent of time spent online. Social media has grown rapidly in the last two years( 2009-2011) and today nearly 4 in 5 active Internet users visit social networks and blogs.
By 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications, according to Gartner, Inc. Vendors in the e-commerce market will begin to offer new context-aware, mobile-based application capabilities that can be accessed via a browser or installed as an application on a phone.

Across a snapshot of 10 major global markets, social networks and blogs reach over three-quarters of active Internet users. In the U.S., social networks and blogs reach nearly 80 percent of active U.S. Internet users and represent the majority of Americans’ time online.