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Showing posts with label social media growth. Show all posts
Showing posts with label social media growth. Show all posts

May 29, 2011

UK Users " accessing Social Media" via Mobile Grows 80%

In the UK, mobile owners are turning to their devices to keep up to date on their online social status with increasing frequency. Social media usage on mobile phones has nearly doubled in the UK since a year ago. In March 2010, 4.4 million people accessed social media sites or blogs through their mobile phone almost every day, while 10.1 million accessed it at least once throughout the month. A year later, it has increased by 80% to 7.9 million mobile users accessing social media almost every day, and 14.7 million users accessing it at least once a month.

May 14, 2011

March 21, 2011

US Social Networking Users To Saturate by 2013

In 2011, 63.7% of US internet users will use social networks on a regular basis, amounting to nearly 148 million people.Social networking now reaches most internet users in the US and has become an integral part of their lives. Thanks to the rapid growth of Facebook, updating status, posting comments and sharing links with friends have become routine activities for millions of people.
eMarketer estimates nearly 150 million US web users will use social networks via any device at least monthly this year, bringing the reach of such sites to 63.7% of the online population. But the days of double-digit growth in users are over as social networking reaches a saturation point. By 2013, 164.2 million Americans will use social networks, or 67% of internet users.

“With fewer new users signing up, social network users will be more sophisticated and discerning about the people and brands they want to engage with,” said Debra Aho Williamson, eMarketer principal analyst and author of the new report, “US Social Network Usage: 2011 Demographic and Behavioral Trends.”

Even as the social network audience has broadened to include a significant number of people from the Generation X, boomer and senior age segments, the youngest age groups are still the most represented, active and engaged. The enormous usage increases in some older age groups over the past two years will be less pronounced in the coming years.

Still, more than half of internet users ages 45 to 64 and over four out of five 12- to- 34-year-old online users will be regular social network users in 2011. The highest penetration level of all age groups will remain in the 18-to-24 age group, where 90% of internet users will use social networks this year.

January 25, 2010

Social Networking Usage increases by 82%

While social media today is a part of everyone's lives and has overcome demographic barriers , irrespective of how people feel about feel about it .. You may hate it or love it but there is no escaping about it.

That's what a recent study conducted by Nielson has to say about social media behavioral change .In a study that perhaps reinforces the idea that social media has come to stay as spocial media usage has continued to rise in terms of unique visitors and hours spent on social media sites.According to a nielson report , social media usage rose by 82% on YoY

Global*((*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy) ) consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.

Globally(*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy) social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.

Year-over-year growth in average time spent by U.S. users, for both Facebook and, outpaced the overall growth for the category, increasing 200% and 368%, respectively. Among, the top five U.S. social networking sites, continued its reign as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year

Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.