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Showing posts with label social media research. Show all posts
Showing posts with label social media research. Show all posts

February 18, 2013

What Google Knew About the Asteroid Striking Russia

Google's Doodle might be for Fun  and at times its observing the pioneer of Science and Technology, not to mention Holidays and Events. However in a bizarre event,  the Google Doodle has managed to create a political storm  as it found out recently, during the Asteroid striking Russia last week .However Google  had removed its Doodle of Asteroid hitting the Earth   ( this was done before the actual event of Asteroid striking the Earth However Google says this was just a Holiday Fun 
The doodle was very simple. The second G in "Google" came to life on noticing a disturbance; leaped in shock; then hopped aside just in time to avoid the incoming Asteroid 2012 DA14, which plunged through the hole left by the fleeing letter. Then the G, with danger past, hopped back into place.

However that was short lived as an  innocuous asteroid struck Russia and injured many of them. Its no secret that Google Nerds 
leaning artists thought it might be fun to create a little something that cheered the fact that Asteroid 2012 DA14 wasn't going to strike  Earth and create havoc.
Google explained to ABC News: "Out of respect for those injured in the extraordinary meteor shower in Russia earlier today, we have removed today's doodle from the Google home page." (ABC also reported that many scientists believed the Russian meteorite was not a fragment of Asteroid 2012 DA14 and that the events were not related.)

June 15, 2011

Top 100 Social Brands :Dell, Nike and Starbucks Tops

The Industry Breakup of the Top 100 Most Social Companies

Social Brands 100 average sector scores

Top 100 Social Brands

The Social Brands  Website has " launched  The Top 100 table that has ranked the top 100 social media brands and published some key insights on how Companies are using the social Power of The web to influence key decision makers.

The Social Brands 100 has found that 99% of the brands in its ranking are active on Twitter, making it the most popular online outpost for social brands. No real surprise. It is in many ways the easiest to get going on. Not necessarily to do well though.

The survey, which ranked brands based on their ability to engage with connected communities, found geo-location outposts are not yet integrated into the social mix with only 22% of the ranked brands using the likes of Foursquare and Gowalla. More interesting still is that 45% of those who have started these using these services are now inactive.

The Truth is that social media has disrupted branding, andhas passed on the Brand ownership to users .. and not companies. Earlier it was the brand that controlled users. Today its the users that can make and break a brand . It has more than a changed communications environment and some new technology; it’s a profound change in collective behavior

The Social Brands 100 survey was conducted by Headstream over a three month period from November 2010 when nominations were crowdsourced on Twitter.

The Social Brands 100 was compiled over a period of three months with the contribution of an external panel of social experts drawn from business, academia, media and communications, and Brandwatch, the social media analytics data provider.

Researchers quantitatively evaluated a whopping 30,000 tweets, posts, comments and likes and an independent panel of experts scored each brand and social media monitoring partner Brandwatch provided social media data analytics.