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Showing posts with label social media statistics. Show all posts
Showing posts with label social media statistics. Show all posts

July 18, 2011

July 1, 2011

The Zynga Success Story : 5 Facts You Did Not Know






source : Mashable/nfographic Labs

As of June 2011, Zynga's games on Facebook have over 270 million monthly active users. Four of Zynga's games, CityVille, FarmVille, Zynga Poker, and FrontierVille, are the most widely-used game applications on Facebook, with CityVille having over 20 million daily active users.

Reportedly valued at $15 billion to $20 billion, Zynga is expected to file paperwork for an initial public offering with the Securities and Exchange Commission as early as June 29, 2011.
  • Zynga was named after an American bulldog once owned by Mark Pincus. They use a bulldog as their symbol.
  • As of September 2010, Zynga had over 1,200 employees. 
  • On 17 February 2010, Zynga opened Zynga India in Bangalore, the company’s first office outside the United States
  • On October 31, 2009, Michael Arrington of TechCrunch said that Zynga intentionally worked with scam advertisers, and that lead generation made up a third of Zynga's revenueThrough 2009 
  • Zynga made money from lead generation advertising schemes, whereby game participants would earn game points by signing up for featured credit cards or video-rental services. These were criticized as being less cost-effective than simply buying game points, and in some cases, being outright scams that would download unwanted software or unwittingly sign up for a recurring subscription

      The infographic highlights the enormity of Zynga’s reach, as well as its astronomical revenue growth over the course of just three years. At the end of fiscal year 2010, Zynga reported $597 million in GAAP (Generally Accepted Accounting Principles) revenue and $839 million in booked revenue. The company also boasts 232 million active monthly players.