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Showing posts with label social merdia. Show all posts
Showing posts with label social merdia. Show all posts

June 10, 2012

Facebook Launches App Center, to drive targeted Advertising








Facebook Launches App Center, Admits It is an Advertising Company: "Over the next few weeks, Facebook users can expect to see recommendations for apps based on their activity on the social network.
Facebook launched its App Center  last Thursday showcasing more than 600 apps. While the product is going to be rolled out incrementally to U.S. users during the next few weeks, there were already reports of it being a big boon for developers; GoodReads, for example, told PCMag.com that it has seen 490% growth since the launch.
Presently the launch is targeted more at promoting Facebook’s platform apps and the 600-plus partner apps in the App Center, and less on generating new sources of revenue. The service, in fact, links out to Google Play and iTunes when a user wants to download an app for mobile, and Facebook won’t see any revenue when users take its recommendation for an app."
The new App Center will initially feature about 600 Facebook apps, mostly games, reviewed by the company to meet its quality standards. Games, such as Zynga's "CityVille" and Electronic Arts' "The Sims," are the most popular types of apps on Facebook.
But the company is betting that by personalizing recommendations to users, people will find new types of applications beyond games, along with games that are more interesting to them. There are all sorts of social apps that use Facebook, from music-listening services such as Spotify to what-you-just-ate tools such as Foodspotting.



'via Blog this'

November 2, 2011

The State of Advertising On Facebook :5 Charts That Tell The Story




The Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo! Sites, and Microsoft Sites. In Q3 2011, Yahoo! and Microsoft shared a similar profile with smaller advertisers delivering around 21 to 23 percent of ad impressions on these properties. In contrast, 62 percent of ads delivered through Facebook came from smaller advertisers.
This chart shows that Facebook appeals greatly to small advertisers, likely due to its intuitive advertising interface minimizing any barriers to entry. It is important to note, however, that Facebook is still competitive with Yahoo! and Microsoft when vying for ad dollars from large brand advertisers. In Q3 2011, Facebook served more ad impressions for the Top 100 advertisers than Microsoft did and only slightly less than Yahoo! did.


The Above data is from a Webtrends survey of more than 11,000 Facebook advertisements.
Click-Through-Rate (CTR) is the measure of the number of clicks divided by the number of impressions of a given advertisement

  • Google AdWords program considers 2% to be a good CTR. However, competitive ads will get a lower CTR due to many players offering ads for the same thing – with many available ads, each individual ad will get less attention.
  • The banner ad is diminishing in popularity for a variety of reasons. 0.25% to 0.5% CTR is the current metric.
  • Video ads may get 1% to 2% CTR which is also in decline as the novelty of ads in videos is wearing off.
  •  0.25% CTR is considered good for Facebook ads.( source : Pixarsolutions)

For the first time, the largest share of US display ad revenues will go to Facebook, eMarketer estimates. The social network’s 80.9% growth in display ad revenues, to $2.19 billion this year, will mean Facebook sees 21.6% of all US display ad dollars.




Facebook's U.S. ad spending per user is tiny, when you compare it to other big ad-reliant industries, as you can see in this chart from Nanigans, a Facebook marketing company.This chart isn't perfect since Facebook is just one company, and the rest of the chart is made up of entire industries. But, the essential point of this chart remains: Facebook has an opportunity to capture many more ad dollars in the future.