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Showing posts with label social network. Show all posts
Showing posts with label social network. Show all posts

June 2, 2015

10 most popular social networks with their demographic break up

list of top 10social networks"
The above data shows the top 10 social networks with their demographic break up
In linkedin" the most active user groups are in the age group 24 to 44 age group. This   age group makes up 43% of  total LinkedIn users.
Similarly in Facebook "the most active age group consists of  25 to 44 year olds. The age group of 55-65 form 18% of total Facebook user base

October 2, 2011

Latest Twitter Stats Show 1 Billion Daily Tweets, 55% Tweet Via Phone,

 Twitter currently has 100 million users a month, half of which log on every day and 55% of which log onto Twitter on a mobile device. Twitter is currently seeing 5 billion Tweets every 5 days.
1.      Since January of 2011, this number is up 82% and their active users are growing faster this year than last.
2.      Twitter is on track to add as many active users in the next 4 months than they added in 2006, ’07, ’08 and ’09 combined, 26 million.
3.  has more than 400 million monthly unique visitors, according to Google Analytics. That number is up from 250 million in Jan, ’11.
4.      “40% of  Twitter's  monthly active users do not tweet, ”
     Twitter defines active users as “people who have logged in during the last 30 days via Twitter’s own apps or any third-party apps.
5.      55% of Twitter’s active users are active on mobile., which is an increase of 40% quarter over quarter.
6.      Twitter is also getting 400 million unique visitors a month total,
7.      Twitter also shared with us some of the more interesting stats about those 100M active users:
8.      Every team in the NFL is on Twitter and more than 50% of NFL players
9.  82% of the US Congress and 85% of US Senators
10.  87% of the Billboard Top 100 Musicians of 2010
11.  93% of Food Network chefs
12.  100% of the top 50 Nielsen-rated TV shows

August 23, 2011

August 21, 2011

Linkedin Advertising Taken Off, Privacy Issues Resurface

LinkedIn Corp. backed away from an advertising scheme that exploited users' photos and recommendations, marking a rare privacy gaffe for the social network. 

The incident is unusual for LinkedIn, which has largely been able to stay out of the spotlight over privacy issues that affected social media sites such as Facebook Inc.

In late June, LinkedIn began testing a new form of advertising it called "social ads" that shared users' public actions, like recommendations or following companies, in a commercial format. The ads would show a user the photo of another user in their network of personal connections and indicate that they had recommended a product or company.
The company announced the new ads on its blog and also placed a banner ad informing members of the new initiative. It also informed users how to opt out. On Thursday afternoon, the company retreated, informing members that their photos would no longer accompany ads. Instead, ads will state the number of a user's connections who either follow or recommended the product or company.

Meanwhile LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site everyday according to a survey from Lab42.Another 32% of registered LinkedIn users check the site several times a week, and 16% check it a few times a month

Some 8% of LinkedIn users log in whenever they get an email from LinkedIn.

LinkedIn users appear to be active in other social channels. Even though few LinkedIn users rely on Twitter and Facebook as their primary professional networking tool (4% and 22%, respectively), nearly one-half (46%) say they have a Twitter account and more than three-quarters (79%) have a Facebook account.

May 23, 2011

The Social Business Evolution : Products Vs People

Social Business Imperative

This social business infographic was created to illustrate the social customer’s impact on business operations. It also encompasses most of what is discussed in my upcoming book, Smart Business, Social Business. The infographic starts off defining the social customer and social business. The social business declaration is defined; and then discusses the three pillars that make up a collaborative social business – People, Process and Technology.
Marketers today are caught up in a jumble of buzzwords that mean very little.  It's a confusing time, but to get the marketing right, you need to start thinking about relationships first.  "It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship.

Creating your social strategy is a four step process

1. Who is your audience?
2. Very clear goal
3. Action plan
4. Tools, tactics, techniques

Determining Your Audience

 Each user group who interacts with your brand  differs  by levels of participation. They can be broadly grouped into

Non Active Watchers: 52% of online users have watched YouTube, 42% have read blogs, 19% have downloaded podcasts

Sharers: 29% have used social networking sites, 28% have tagged online content, 21% have shared online content that they created

Commenters: 32% have rated a product, service or person, 30% have commented on a product, 22% have commented on newsgroup or site

Producers: 12% have created or worked on a blog; 11% have remixed content.

Curators: People that have edited a wiki - moderated a forum

Companies That Utilize the Social Web Well

According to  Readwriteweb  companies that use the Social Web well are:

Oracle:Prior to running Oracle Open World, Oracle changed its home page for two weeks.  The page asked for consumer feedback; community involvement was important enough to interrupt the normal flow.

H&R Block:When H&R Block realized selling was no longer working, they created a page on FaceBook to provide tax advice. They don't say "come and do your taxes with us," on FaceBook; they only offer advice.

Frank Eliason, Director of Digital Care for Comcast Cable uses Twitter to look for people talking about Comcast, 'tweets' them, and offers to help.
Skittles has a page on FaceBook called 'Mix the Rainbow'.
It's created a spark and now the community is interacting with one another.  The company occasionally steps in with light and fun comments; never with sales talk. 
A recent series of messages on the Skittles wall:
Derek says:  Is it just me, or does there seem to be too many orange ones in the bags now?
Skittles says: Derek despite what you or the Internet may think, we can assure you there is no orange skittles conspiracy - red on the other hand...

Starbucks asks for suggestions on how to make the company better.  If you provide a suggestion, Starbucks CIO will discuss the idea on the site; it's not just a black hole that suggestions go into.  He explains the back end - or what has to happen on the technical level before they can implement the idea.

March 30, 2011