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Showing posts with label south krea. Show all posts
Showing posts with label south krea. Show all posts

April 28, 2015

led by china japan and south korea asia now 2nd biggest mobile ad market with $2.7b investment

who is leading the asian markets in mobile and digital  investment spends

Both China  and Japan are almost  neck to neck in terms of  media ad spending . However China piped ahead of Japan in ad investments by $3.4 billion in 2014.At that point. China  today accounts for 31% of Asia-Pacific’s  media spending  and ranks second only to the US in ad spending worldwide.

The maturing of Asia-Pacific’s mobile ad market  made it  the 2nd  biggest market with investments reaching nearly $2.7 billion.Among the most developed was  Japan  with accounted for $1.7 billion, or 65% of the region’s total. By 2016, mobile ad spending in Asia Pacific will total $6.2 billion, driven by a surge in growth in China, India and Indonesia. Japan’s share is expected to drop to 43.1%.. as china will continue to see unprecedented growth