How Pharma Brands are planning to spend across markets: Top 5 trends for research agencies, publishers and adnetworks on the growing healthcare market
January 1, 2015
Return Fraud during holidays exceed $10.9billion
The Online retail industry will lose an estimated $10.9 billion due to fraud returns by consumers . This is an 10% increase m an estimated $9.1 billion last year.
Additionally, of those surveyed, retailers estimate $3.6 billion will be lost to return fraud this holiday season alone, similar to last year’s $3.4 billion. Overall, retailers polled estimate 5.5% percent of holiday returns are fraudulent, similar to last year’s 5.8 %
Additionally, of those surveyed, retailers estimate $3.6 billion will be lost to return fraud this holiday season alone, similar to last year’s $3.4 billion. Overall, retailers polled estimate 5.5% percent of holiday returns are fraudulent, similar to last year’s 5.8 %
May 22, 2014
Gobal financial services to spend 35% on Mobile Ads this year
US Financial Industry Increases Mobile Spending to Push New Services - eMarketer: "Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%. Digital ad spending among financial marketers grew 15.3% in 2013 and is projected to increase another 16.9% this year"
eMarketer estimates that $2.20 billion, or 35.5% total spend by the sector, will go toward paid mobile ads by the end of 2014.
eMarketer estimates that $2.20 billion, or 35.5% total spend by the sector, will go toward paid mobile ads by the end of 2014.
September 1, 2013
November 2, 2012
How Apple Manages to get high margins with lower RD spending
How Apple gets away with lower R&D spending Apple is ranked 12th in terms of what it spends on product research and development . The Company is just a fraction ahead of Hewlett-Packard and just above Dell And it is far below the often innovation-challenged behemoths Microsoft, Nokia, RIM and others.
Asymco's Horace Dediu has put together some charts showing how Apple’s R&D spending trends. While Apple spent $758 million on R&D during the first fiscal quarter of 2012, it’s a very tiny sliver of the company’s overall sales, which were $46.3 billionBloated bureaucracies spend a lot of money on innovation and occasionally make something new and interesting. Steve Jobs’ insistence on maintaining a startup mentality within Apple (even with 30,000 corporate employees) and the company’s ability to only focus on a few things at a time mean Apple can spend less and get much more for its investment.
June 16, 2012
Top 10 Brand Spends on Mobile zooms 287%
Millennial Media published its newestS.M.A.R.T. report – a monthly digital publication that delivers insights on key trends in mobile advertising based on the company’s own expansive campaign and platform data. According to the new report, five distinct spending verticals (sports, news, travel, CPG/FMCG, and health) grew by more than 100% year-over-year.
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“In Q1 2012,” the company announced, “five verticals experienced triple digit growth. ‘Sports’ has not been on the Top 10 Global Brand Advertising Vertical ranking to date, yet experienced growth of 287% year-over-year.”
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Finance was the leading global brand advertising vertical on the Millennial Media platform in 2011, and overall spend in the sector grew 300 percent year-over-year. The report breaks down spending in the Finance industry into sub-categories, and found that Insurance advertisers led the vertical in 2011, with over 40 percent of the total spend.Leading sub- According to the new report, five distinct spending verticals (sports, news, travel, CPG/FMCG, and health) grew by more than 100% year-over-year.
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