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Showing posts with label tablet marketshare. Show all posts
Showing posts with label tablet marketshare. Show all posts

June 29, 2012

Why Google Jumped into the Tablet Bandwagon

The tablet versions of Windows begin shipping in Q4 2012 with 7% of total Windows shipped.    The ratio reaches 20% by end of 2013.  iPad growth  is expected to  flatten for ’12 and ’13 at 100%, similar to iPhone’s historic performance.

The iPhone turns five this week. One of the most impressive things about the iPhone's five year run is that the average selling price of the phone has remained just about the same around $600, notes Horace Dediu of Asymco. Meanwhile, Apple's rivals pull in less than $400 per device.

Google unveiled its first tablet yesterday, the Nexus 7, manufactured by Asus. While tablet shipments have exploded in the past few years, Android tablets haven't fared so well.

Google needed to wade into the market to give Android tablets a jump start. At the least, it hopes to give other Android manufacturers' efforts a boost, but if the Nexus 7 becomes a hit on its own then all the better

Apple defined the modern smartphone market with the iPhone. It then faced an onslaught of competition from Google, Microsoft, Palm, and Research In Motion. Despite their various efforts to dethrone the iPhone, Apple has managed to stay on top. This is evident by the fact that since 2008 Apple has never had to slash its prices.

April 29, 2012

54% of Android Market in US, led by Kindle

The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among U.S. buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 % share in February 2012, already establishing itself as the leading Android tablet by a wide margin.Kindle has also been the no 1 Vendor ( OEM ) Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, 

Amazon's Kindle Fire grabbed a 54.5 percent share in February, almost doubling its share in the past two months and "already establishing itself as the leading Android tablet by a wide margin," according to ComScore (see chart below).
The achievement is all the more spectacular given the fact that Amazon's numbers has come within first 6 months of its launch.. Some might argue, that the Tablet  market  adoption was led by Apple, so Amazon did not have to educate users much on the new products. as it merely catered to a market that was " ready for  Tablet revolution". However one way to looking at this was , irrespective of ' who created the market  ... Apple and Amazon was " fighting for the same Tablet market .. and demographically similar  audience

Samsung's Galaxy Tab was no 3 with 15.4%  share in  followed by the Motorola Xoom with 7% share. The Asus Transformer and Toshiba AT100 were also in the top five with 6.3 percent and 5.7 percent market share, respectively.
Amazon's tablet sports a 7-inch screen and is priced at only $199 -- undoubtedly one reason for its popularity.
Though analyst reports have varied, IDC says Amazon shipped just shy of 5 million units in the fourth quarter of last year. More recent figures are not available yet. Amazon does not publish shipment numbers.
The iPad is still the undisputed tablet leader overall. Apple said this week that it sold 11.8 million iPads in the second quarter.

May 3, 2011

US iPad Owner Demographic Profile

Chart: comScore_iPad Ownership by Age

Photos by: iStockphoto
comScore_iPad Ownership by Age
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comScore recently released data on  connected media device usage from its comScore MobiLens product. Among the findings, owners of iPads in the U.S. showed the heaviest skew toward 25-34 year olds (27%) in relation to the total mobile audience (17.6%). iPads also exhibited significantly above average skews in the 18-24 year old and 35-44 year old segments. However, this demographic profile was similar to that of the overall smartphone user base, indicating that the advanced mobile capabilities rather than the device itself might be primary driver behind this age profile. For more insights on connected device owners, view the full study here.

March 3, 2011

Tablet Sales in US to Double in 2011-2012

 Forrester published its revised US consumer tablet forecast, yesterday updating its previous forecast from June 2010. When Apple's iPad first debuted, this device was a distrupter and a game changer  and that was one reason Forrester  were too conservative with  their forecast

However new inputs and new Tablet launches  durng 2010 has led  Forrester to revise the  US consumer tablet forecast for 2010 upward to 10.3 million units, and it projects its sales to more than double in 2011 to 24.1 million units. Of those sales, the lion's share will be iPads, and despite many would-be competitors that will be released at CES, we see Apple commanding the vast majority of the tablet market through 2012.

One major assumption that changed in our model is the replacement rate, which we think will be closer to that of MP3 players or iPhones than to that of PCs. Although they are certainly used for productivity, tablets are proving themselves to be "lifestyle devices" at home and at work, and as such we think consumers will upgrade to newer models more rapidly than they would a more utilitarian device like a PC. In other words, we think a significant number of first-generation iPad buyers will buy iPad 2 when it comes out this year -- many first-gen iPads will end up entertaining the kids in the back of the car while Mom and Dad get the shiny new (likely Facetime-compatible) model.

As for Android tablets, Research In Motion's BlackBerry PlayBook, Microsoft's Windows-based tablets, and tablets that run on HP's and Nokia's platforms, they'll take a backseat to Apple, but in a market this big, there's room for more than one player. By 2015, 82 million US consumers -- one-third of US online consumers -- will be using a tablet, and not all of them will be iPads. ( Forrester Research )