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Showing posts with label tablet usage. Show all posts
Showing posts with label tablet usage. Show all posts

June 9, 2015

apps form 86% of mobile ad impressions in Romania


Romania state of mobile app usage"





In Romania smartphones share of mobile ad  impressions is 79% as  compared to  17% in tablets.Also  Ad impressions across mobile web is merely 14% as impressions across mobile apps stand at 84%

This means more smartphone  users  outnumbers tablet users  by almost 4: 1  and more s users users in Romania interact with their  native  mobile apps  to go online  as compared to  those who visit the mobile web

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December 1, 2012

93% of Online Retail Websites Not Optimized for Tablet Viewing


Digital Impact of Tablet Visitors on Retail Websites (Adobe Digital Marketing Insights) 


A new study has claimed that just 7% of retailer websites have been optimized to run on tablets.
This finding comes from eCommerce tool vendor Skava, which on surveying a plethora of the top retail websites in the U.S., discovered that most retail companies wrongly assume their desktop websites will render sufficiently well on tabletsIn contrast to the tablet, the study pinpointed that 95% of retail eCommerce websites are optimized for smartphones

November 6, 2012

Who's Raking in the Highest Profit Margins from Tablets: Microsoft vs Google

Microsoft Surface has higher margin than Apple iPad: IHS - The Times of India: Microsoft and Apple are garnering the highest profit margins for their tablets, followed by Google and then Amazon, according to research firm IHS.

Crushing Competition the Apple Way :2012 Tablet Market by IDC shows  iPhone  leading the charts with Samsung,Asus,Lenevo

2012 Tablet Marketshare: Commanding 68% of the market,Apple rules the charts with Samsung managing 9% which is a difference of  58% point difference between the no 1 and the number second with a huge margin


The above graph by Asymco  shows how As the following graph shows Apple gross margins and its operating margins have both been on a consistent upward slope since early 2006.


How much does it costs the Tech firms  to manufacture a Tablet :Does the higher price of iPad makes more profit for Apple. Well seems that is not true as Microsoft's first self-made tablet, the Surface, costs about $267 in parts and labour when excluding its optional keyboard cover. It went on sale on October 26 priced at $499, for a profit margin of around 46 percent. Surface comes with a 10.6-inch (26.9-centimeter) screen measured diagonally, and can access the internet only through Wi-Fi. The price is for its base model with 32 gigabytes of memory.



With a similar configuration, the Microsoft Surface Tablet  makes more  more profit han Apple did when it released its third-generation iPad in March.



Apple's third-generation Wi-Fi-only iPad with 32GB of memory and a 9.7-inch (24.6-centimeter) screen cost an estimated $333 and retailed for $599, for a 44%  profit margin. The 16GB base model cost $316 and was priced at $499, for a profit margin of 37 percent.


October 1, 2012

iPhone 5 search exceeds 6.3 million on launch day







The iPhone 5 announcement caused a flurry of online search activity as Apple once again proved its expertise in pulling off product launches recognized in the mainstream. On September 12, 3 million people in the U.S. conducted searches on the term “iPhone 5” amassing a total of 6.3 million searches on the term. The following day saw search levels decline but still manage to exceed 4 million queries.

According to Apple, iPhone 5 pre-orders have shattered the previous record set by the iPhone 4S during its October 2011 release. Data from comScore  shows that by  three days of availability, iPhone 5 U.S. online pre-orders reached 96 percent of the number of iPhone 4S online sales during the entire first month of its release! 

August 9, 2012

Global Tablet Ownership Now stands at 12%,



Most US tablet owners have already paid for downloaded music (62%) and books (58%) to use on their device. Approximately half have paid for movies (51%).

Among European countries, Italians are the most willing to pay for media content for their tablet. News is the top content category among the European tablet owners surveyed: 44 per cent of tablet owners in Italy, 19 per cent of tablet owners in the UK, and 15 per cent of tablet owners in Germany say they have paid for tablet news content.

The rapid of adoption of tablets in the US and Europe portends well for other parts of the world. Globally, tablet ownership stands at just 12 per cent, suggesting tremendous growth opportunities for the devices in the years ahead

source : Nielsen Report 

August 8, 2012

Microsoft Surface Tablets Set up War with Hardware Vendors


 
Microsoft’s upcoming Surface tablet could be the first crack in the company’s Windows 8 world. Acer chief executive JT Wang told the Financial Times that the company will have to “think over” its commitment to Windows now that Microsoft plans to directly compete in the Windows hardware market.

“We have said [to Microsoft] think it over,” JT Wang, chief executive and chairman of Acer, told the Times. “Think twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice.”

Acer is meanwhile  considering alternatives. “If Microsoft… is going to do hardware business, what should we do?” he asked. “Should we still rely on Microsoft, or should we find other alternatives?” 

The problem is that companies like Acer and its rivals don’t really have many alternatives. Apple, of course, is a closed ecosystem. Only Apple can make Macs and iDevices.

Traditionally Microsoft have relied on their distribution partners to market its software suites and by launching their own hardware....Microsoft  has set up a conflict  with other hardware vendors 
.