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Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts

April 5, 2017

these tech companies sponsored the highest H-1B visas in 2016

"these tech companies sponsored the  highest  H-1B visas in 2016"

Top Tech Companies which  had highest number of H1b visas last Year

Foreign professionals who earn an annual salary of more than $60,000 are eligible to apply for the H-1B, which allows employment in the US for up to six years. Each year, the 85,000 are issued to college graduates. Of these, 20,000 are allocated solely to masters’ students. Foreign-born workers comprise nearly 17% of the US labor force. While they work in various sectors, the H-1B is especially popular in tech. Nearly two-thirds of the H-1B visas allocated in 2014 went to those in computer-related occupations. Companies such as IBM, Google, Apple, Amazon, and Microsoft import a sizable amount of talent. India-based companies like Infosys and Tata Consultancy Services (TCS)—the top two sources of applications for the H-1B—are major exporters of software and also they contract out thousands of workers to tech companies across the US.

However recent GOP legislation proposed by senator Ted Cruz of Texas and US attorney general pick Jeff Sessions would essentially end the H-1B program by requiring all applicants to have a PhD, have at least 10 years of experience, and receive a minimum salary of $110,000 (up from the current $60,000). A bill introduced in January by Californian congressman Zoe Lofgren, a Democrat who represents Silicon Valley, proposes scrapping the H-1B lottery system and prioritizing applicants for whom employers are willing to pay 200% of existing wage levels. It advocates more than doubling the minimum required salary to to $130,000, to guarantee a place for high-paid, high-skilled labor.

January 17, 2017

14 million jobs to be generated by the technology companies in us in next 2 years

"infographic on the state of the united states technology market "

The technology industry comprised 5.7% of the U.S.private sector workforce in 2015, unchanged from 2014.  Tech manufacturing employment stood at 1.14 million in 2015, an increase of 3,700 jobs from 2014, and increase of 0.3%.In comparison, the overall manufacturing sector jobs in the U.S. grew by 0.97% during the same period Among the seven major tech manufacturing sub sectors, four experienced employment gains, while 3 experienced job losses.

  1. The computer and peripheral equipment manufacturing had the highest rate of employment growth at 3.7
  2. Jobs across the Telecom and Internet services sector totaled 1.3 million in 2015 up by 35,000 from 2014 .
  3. Meanwhile Software employment totaled 316,200 in 2015, adding 5,300 workers, representing an increase of 1.7%percent from 2014
  4. The IT services sector experienced the largest increase in jobs of the tech sectors growing by 105,400 in 2015
  5. The largest net increase in jobs for any tech sector in 2015 came in services, accounting for more than half the net tech jobs gain.
  6. The size of the U.S. tech workforce exceeds its construction workforce by around 400,000 jobs, and the financial sector by about 1 million jobs.( source:compTIA)

January 16, 2017

the top 5 states which lead in job creation across the technology industry

" the top 5 states in the US in terms of highest job growth in tech sectors"
top states in terms of highest technology salaries"

U.S. tech employment totaled 6.7 million in 2015, an increase of 198,200workers  from 6.5 million in 2014. Tech industry employment grew an estimated 3% YoY which was the highest growth rate in more than a decade.The tech industry in United States  comprised 5.7 percent of the U.S. private sector workforce in  2015, unchanged from 2014. 

According to a research report  called "Cyberstates 2016 compares the state of tech industry  in the US based on the job growth across the top 5 US states. This A State-by-State Analysis of the U.S. Tech Industry was published by the Computing Technology Industry Association (CompTIA)
According to the report the size of the U.S. tech workforce exceeds its construction workforce by around 400,000 jobs, and the financial sector by about 1 million jobs.

  • The U.S. technology industry added nearly 200,000 net jobs in 2015 and now employs more than 6.7 million people
  • At the state level, the largest jobs gains were recorded in the American state of California (+59,500), New York (+15,500), Texas (+13,800), Massachusetts (+11,700), and Florida (+11,400). 
  • The states with the highest concentration of tech workers were Massachusetts (9.8% of private sector employment), Virginia (9.5%), Colorado (9.0%), Maryland (8.6%), and California (8.2%).
  •  The highest number of technology industry workers live and work  across the US states of California, Texas, and New York.
  • California led all the US states with all states with 1,150,000 tech industry workers which was nearly 3 times as many as second ranked Texas and more than 3 times than third ranked New York .No 4 was Florida with 311,800 tech industry workers followed by Massachusetts with 294,600 tech workers. 
  • Employment in the telecom sector and internet services totaled 1.3 million in 2015 , an increase of 35,800 jobs compared to the previous year. While the employment of tech workers across software sector totaled 316,200 in 2015, which was an increase of 1.7% from 2014

    The following verticals constitute " technology industry workers" cloud, data driven/connectivity/iOT/Mobile/Apps/Automation/Artificial Intelligence/Software defined/Cybersecurity and Privacy

December 28, 2016

audi becomes the first car company to integrate predictive traffic monitoring

"audi becomes  the first car company to integrate predictive traffic monitoring "

Audi becomes the first auto company to launches first Vehicle-to-Infrastructure (V2I) technology as it launches its Traffic Predictive Technology in Las Vegas and nevada

In what could profoundly impact the way you drive and in what is the first instance of vehicle-to-infrastructure technology in production cars ,Audi recently became the first automaker to offer Traffic Light Information as a fully integrated feature available on selected new vehicles including Audi A4, Q7, and A4 Allroad models. Other automakers (notably BMW) work with smartphone apps that provide similar information, but Audi’s solution does not depend on a paired phone running an app. It’s native to the car’s driver information system.Light Information, an Audi connect PRIME feature, enables the car to communicate with the infrastructure in select cities and metropolitan areas across the U.S.

This is how it works. "The municipality where you’re driving shares its data with Audi, and Audi broadcasts the information to your car, where the data is compared with your car’s GPS data to determine which light you’re approaching. Then the car puts an icon and a counter up on the gauge pod driver information display, and into the head-up display projected onto the driver’s side of the windshield. The information displayed is simple: it shows a picture of a stoplight in its current state, red or green, plus a counter giving the system’s best prediction of when the light is likely to change." 

The  new feature, called Traffic Light Information (TLI), will be available in select 2017 Audi A4, Q7 and all-road models that were made after June 1, 2016 and equipped with an Audi connect Prime subscription. This  feature  will be launching in January,2017 beginning with Las Vegas and Nevada.
Nevada issued autonomous vehicle licenses for Audi to drive from California to Las Vegas three years ago in 2013  and now Las Vegas becomes the first city to go live with V2I integration. 

Audi is said to be working on continued expansion to additional cities across the U.S. is ongoing as we work with municipalities to prepare their infrastructure for V2I connectivity.( vehicle-to-infrastructure technology ) Audi has partnered with Traffic Technology Services (TTS) to facilitate the transfer of traffic light data to Audi vehicles. The car receives real-time signal information from the advanced traffic management system that monitors traffic lights via the on-board 4G LTE data connection.

The "time to green" feature might just be the beginning of something that will change the way you drive .Eventually, it may be possible to take information from advanced traffic management systems and integrate them into other functions in the vehicles such as improving a route, stopping and starting the vehicle to save on fuel, and predictive services that can recommend a speed maximize the number of green lights one can make in sequence. 

December 6, 2016

college education and tution fees costs comparison across 52 states in america

The chart below shows the  increasing cost of US college education compared by US states.Many US states have cut per-student spending by an average of 21% in the period 2008-2014 ,some by as much as 41% and hiked up tuition by even more.

"college education and tution fees  costs  comparison  across 52 states in america"

US states which has seen the biggest hike in Public College Tuition Fees.

Since 1971, annual college enrollment has more than doubled in the U.S. to 19.5 million, as of 2013, the latest Census data available. In that year, there were 5.3 million in two-year colleges, 10.5 million in four-year colleges and 3.7 million in graduate school. This fall, Harvard's annual tuition and fees (not including room and board) will set you back $45,278, more than 17 times the 1971-72 cost. If annual increases had simply tracked the inflation rate since 1971, next year's tuition would be to just $15,189. It's not just the tuition costs at elite universities like Harvard that are outpacing the government's Consumer Price Index but, but also across public institutions

In the USA, tuition fee largely depends on whether you plan to study at a Public or Private Institution Estimated tuition fee per year across Private Institution can go up between $15000 to $30000 per year. At some Universities, it could go beyond $ 40000 per year.Nationally, the most recent data indicates $11,009 is spent on public education per student.

Significant variation exists across states; New York spends roughly $20,000 per student, while states like Utah and Idaho only spend about a third as much The average cost of tuition and fees at a private, non-profit, four-year university this school year was $31,231—up sharply from $1,832 in 1971-1972 (in current dollars). At public, four-year schools, tuition and fees cost about $9,139 this year.In fact in US child care cost less than College Education.The average cost of full-time daycare for kids up to the age of 4 has reached $9,589 a year, according to a new report from the think tank New America. That now tops the average cost of in-state college tuition, which runs about $9,410.

According to the College Board, the average cost of tuition and fees for the 2015–2016 school year was $32,405 at private colleges, $9,410 for state residents at public colleges, and $23,893 for out-of-state residents attending public universities.One of the reasons of this increased tuition is the reduction of state and federal appropriations to state colleges, causing the institutions to pass on the cost of education to students. State support for public colleges and universities has fallen by about 26 percent per full-time student since the early 1990s

December 2, 2016

demand for virtual reality headsets skyrocket this holiday season

'demand for virtual reality headsets this holidays skyrocket this holiday season"


While 2016 was supposed and touted to be the year of VR, demand for this decade's biggest technology distruptor is yet to show " considerable volumes " as modern technology’s biggest breakthrough is set to unravel, how does the holiday shopping trends reflect the growing " interest over virtual reality headsets ?. Despite the fact that several major players released virtual reality headsets over the past few months, many people still consider them novelty items rather than products that are ready to hit the mainstream in a major way. Reacting to the lack of excitement surrounding virtual reality on Black Friday and Cyber Monday, Research data firm SuperData revised their 2016 forecast for VR headset shipments downward significantly. The company’s analysts are particularly underwhelmed by the launch of Sony’s PlayStation VR, which stands in the shadows of the recently released PlayStation 4 Pro both in terms of customer attention and Sony’s marketing efforts. Sony’s effort is also much more accessible to general consumers as it simply plugs in to existing PS4 consoles – and there are more than 40 million of them in homes already.

Meanwhile another report recently released by VentureBeat, shows the number of Steam users that acquired a HTC Vive only grew 0.3 per cent in July and was flat in August. Similarly, growth from Oculus  virtual reality product Rift’s Steam user base only reached 0.3 per cent in July, and 0.1 per cent in August.The HTC Vive, the Valve-powered virtual reality headset that is the darling of the PC VR revolution, is selling pretty well – for an extremely niche product that is.

It’s been revealed that 140,000 HTC Vive headsets have been sold since it launched in April. That number was confirmed to Chinese site 87870 news by the Taiwanese company’s co-founder and chairperson Cher Wang.

This is a concern because both months were the first where each device was from supply constraints, meaning anyone could go online or buy a headset on the High Street. As it stands, only 0.18 per cent of Steam owners have a VR set HTC Vive, and only 0.10 per cent have a Rift.Meanwhile reports indicate that  HTC virtual reality headset has been much better received by the tech press when it comes to reviews. 

Recent reports suggest that parent company Facebook wants to ship 400,000 units VR headsets by the end of 2016, although Oculus itself has declined to comment on any sales figures.Analysts are predicting a major boost in the VR industry over the next few years. CCS Insight states the amount of AR and VR devices sold will increase from 2.5 million in 2015, to a mammoth 24 million in 2018; with a VR market worth more than $4billion.

November 24, 2016

the growth of the cannabis start up companies by sector

" growth of the cannabis and pot industry start ups by sector"

On the day Donald Trump won the election, leaving behind a startled Hillary Clinton and dividing America .That election day increased the number of Americans who can get legally high to one in five, the business of weed is booming. There are now 727 companies companies dealing in cannabis, and combined, they’ve gotten $1.2 billion in total investment, reports analytics and data visualization firm Quid. As marijuana leaves the black market behind, the business of working with the stuff is starting to look a lot like other industrial sectors: The Marijuana and Cannabis start up economy is on steroids and as of  nov,2016 United States has a total of 727 companies across all locations received $1.2 B in total investment.

November 22, 2016

debit card usage in india post demonetization of rs 500 and rs 1000

"debit card usage in india post demonetization of rs 500 and rs 1000"
Sectors that have seen  highest adoption of debit cards in India after demonetization

  Liquor buying, spending on entertainment and restaurants and shopping.These 3 industries has seen the highest adoption of online shopping in India after the government demonitised Rs 500 and 1000 notes in India .Buying Liquor online has showed a 190% increase via debit cards, while spending on entertainment has gone by 183%.
Education sector, paying  fees, and private tutions has been the worst hit, and has seen a dip of 50% when it came to spending by debit cards. One likely explanation is that " Education " spending  including private tutions and fees are largely accounted by " Rural and Semi urban townships"  . Thus percentage has probably gone down, as urban users continued to pay online, however the adoption of  rural folks paying online for Schools and colleges has not picked up
Another explanation is probably that  Indians have clearly  given their choice on what they really want .Between Liquor  entertainment and studying , It has clearly made their choices loud and clear .  

why fake news can never be solved by google and its search spiders

" why google search spiders wont be able to solve fake news"
Example of fake news, when a little known website  was ranking in first results for the term final votes which had fake information showing Trumps winning both popular and electoral college votes

Fake news might continue to play  havoc with our " online ecosystem" and there is little search engines can do to weed out fake stories and information that are untrue.The fundamental problem seems to be that no matter how smart or potent Google or its search algorithm can  turn out to be, it cannot vet a story or a news report is authentic or incorrect. Google search spiders  can still be very dumb on complex and nuanced topics. It can also be misled by those who accidentally or deliberately post material that seems to be factual in nature but is not. 

While Google  treats unique content as a major factor in ensuring ranking, it has no way to determine if that content is true or based on facts" Human Vetting and not "google algorithms"remains the only possible solution to tackle this growing menace of fake news.Post US elections,while  debate rages across the world  on the  role played by fake news,this is just the start and perhaps a wake up call to  "Search and Social Media Websites" to start taking action. 

Governments across the world, along with army of  social media bloggers can start causing a lot of upheaval and chaos if unfiltered news continues to "grow unchecked" Google continues to show fake news in many queries. For example Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes” or “final election count.” Here’s an example of that, spotted by Kara Eccelston, on November 13: "The snapshot of the page is shown below 
"fake news causing alarm across the world"

The problem Google has a real challenge in automatically assessing whether something is actually true or not. mean, even US President-Elect Donald Trump has admitted that US President Barack Obama was born in the United States, yet the first listing in Google for a search on “Obama born in kenya” is a YouTube-hosted video saying Obama “admits” he was born in Kenya:

emerging trends on programmatic buying in mobile advertising:3 insights

As mobile advertising gathers momentum and set to grow at a breathtaking rate, programmatic media buying, which is expected to be a $20 billion industry by the end of 2016, is showing no signs of slowing down.In this research report by Inmobi take a look at emerging trends on media buying across mobile, via programmatic buying .According to the latest research report However 
Programmatic media buying has truly arrived. 75% of marketers surveyed use programmatic for buying smartphone inventory.24% of enterprises that were surveyed  said they had been incorporating programmatic advertising into their strategies for more than 24 months.
While 17% of them plan to do Mobile RTB buying in 2016. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
As of  Oct,2016 74% of marketers are now using programmatic for retargeting users, 62% use it for performance marketing and 61% for branding. .This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns.

November 4, 2016

Huawei mate 9 large screen smartphone battery to last for 48 hours with 30 mins of charging

Huawei has decided to take on Samsung's might as the  industry first smartphone which is competing directly with new large-screened smartphone ( 5.9 inc) in the wake of Samsung's Galaxy Note 7 disaster. Huawei new large screen smartphone  called "The Mate 9" handsets are among the first to be powered by Android 7 and come in two designs: a model with a 1080p "full HD" display, and a Porsche-branded edition with nearly twice the resolution.The smartphone bears a dual rear camera setup designed in collaboration with Leica. Huawei Mate 9 smartphone will be available for sale presently in China, France, Germany, Italy, Japan, Kuwait, Malaysia, Saudi Arabia, Thailand, and the UAE in the first wave of launches, with a suggested retail price of EUR 699 . Other countries will follow soon after, Huawei says. The company separately also unveiled the Porsche Design Huawei Mate 9, with a EUR 1,395 price tag. The Huawei Fit activity tracker was also launched.

According to BBC Technology Like the Note 7, Huawei's new phones also feature a "supercharging" battery technology that promises to deliver a day's worth of power within 30 minutes and a full two-day charge in 90 minutes. The company's senior product manager, Michael Seitz, told the BBC that the system had been through a nine-month development and testing process and had been checked by an independent research lab. "It keeps really cool in your hand even while recharging," he said.

November 1, 2016

state of the market for digital voice assistants: siri vs amazon vs google vs cortana

" primary reason of using a digital voice assistant"

Top 5 Reasons why Consumers Continue to Use Digital Voice Assistants

"personal digital assistants playoff: siri vs cortana vs amazon echo vs Ai"

Digital voice assistants seem to have finally come of age. The major tech companies along with consumer electronic brands are putting these digital assistants, powered by artificial intelligence algorithms and activated by voice, into multiple products. It's a strategic thrust to enmesh you further in their ecosystems, deepening and potentially adding sources of revenue. With Microsoft's digital assistant Cortana,( offered as a part of desktop windows 10 and its  windows mobile). Apart from that the big player is Google which has started offering  Google Voice, Amazon Echo known as  Amazon Alexa service. 

Among other recent  digital assistant service was  Assistant by and now with the recent launch of Siri and its AI-driven virtual assistant called Viv it would be interesting to see how this " digital assistant space spacing up.The biggest reason of why the major tech companies are putting these digital assistants, powered by artificial intelligence algorithms  is the fact that they have realized that  typically consumer devices and their life cycle have shortened drastically and they cannot hope to extend the  product life cycles of traditional devices, as rapid strides in technology will have made them defunct in a very short time.

The new strategy is to  launch products in lightening speed,shore up the ecosystem, develop cross channels and  sell them in a double quick time . It's a strategic thrust  to extend their ecosystems and channel partners thereby deepening the product breadth and potentially adding sources of revenue. Companies are beginning to understand that " prices of smartphone " will have hit rock bottom and beyond a certain point unless they come up with these kind of " digital assistant devices" and other connected devices to automate human machine interaction it would be difficult for traditional hardware companies to make money.They need to reinvent human machine interaction.

Apple's Siri, most known as the voice on the iPhone, already makes its presence felt on the latest Apple TV box, on the Apple Watch and inside the vehicle you drive, via CarPlay. Google's voice is heard across the Android and Google Now spectrum, and when you're at the wheel using Android Auto. Microsoft's Cortana has moved beyond Windows Phones onto rival smartphones, Windows 10 PCs and tablets, and cars.

October 31, 2016

if you had invested $100 in google, apple, amazon last halloween this would have been your returns

HOW MUCH WOULD YOU HAVE GAINED OR LOST ON HALLOWEEN 2016 had you invested  $100 on these  blue  chip technology  stocks and companies during Halloween 2015?.Had you invested $100 on Amazon, your returns would have fetched up 35% as compared to -35% had you invested on Twitter.Search Giant Google would have given you 11% returns, while Apple would have given you negative returns -4% as on Halloween 2016 compared to Halloween 2015. The chart no 2 compared the 3 month return on the same technology stocks

October 19, 2016

billon dollar companies who evades taxes by offshoring money

The majority of Fortune 500 companies stash their cash away from the reach of United States authorities in tax havens around the world, keeping $90 billion out of the country’s coffers and placing an extra burden on American citizens, In 2013, Apple, GE, Microsoft, Pfizer and Merck rounded out the top five in the amount of profit held offshore in subsidiary shell companies, often just post office boxes, located in countries with corporate tax rates far lower than those in the United States, according to the study, conducted by the U.S. Public Interest Research Group and the Center for Tax Justice.

Under current U.S. tax code, these companies can defer paying taxes on the offshore money indefinitely since corporations do not have to pay income tax on their overseas profits until that money is brought into the U.S. Experts say the tax rules that allow this were put in place due to lobbying by the companies that reap the benefits.

September 7, 2016

Indian wearable market shipped 567,000 devices in q2, registering 42% growth

Wearable market in India grows by 41.9 percent in Q2, 2016: IDC

The wearable devices in Indian market is turning out to the latest tech device that has started to show traction, with wearable's shipments touched 557,000, with a 42% growth rate in the quarter 2016 q2. according to IDC. Out of the total device sold, 16% were sold by  GOQi, edging out Xiaomi which ranked second with 10% device share, followed by with Fitbit's 6.7%.

According to IDC’s “Worldwide Quarterly Wearable Device Tracker” report, the total shipment in the second quarter stood at over 567,000 units of which the basic wearables, defined as those which cannot run third-party applications, contributed nearly 94 percent. There is even a new entrant to the top 5 list in Indian wearable market. Garmin made an entry to the top five with a 1.4 percent share and Huawei stood fifth with 1.0 percent market share. Domestic consumer electronics company Intex held a significant chunk in the “others” category and was one of the major drivers of the market,

September 5, 2016

10 biotech start ups making waves in silicon valley

Within the  two-square-mile patch of South San Francisco bustles with over 70 biotech firms, including Genentech, Amgen and Exelixis, an equally influential geography has grown along the Lemanic Arc of Switzerland and into the heart of Basel, where pharma giants like Novartis, Actelion and Roche (which acquired Genentech in 2009) have their headquarters. 
The biggest biotech start up with over $9 billion valuation is undoubtedly Theranos.  Its breakthrough advancements have made it possible to quickly process the full range of  240 tests lab tests from a few drops of blood. However some of the newer wave of biotech start ups are pushing the limts of science, take for example Twist Bioscience which is developing data storage for synthetic DNA . Another new kid on the block which has caught investors eye is Koniku . The start up is specializing in neuro-computing by building co-processors made of biological neurons that work alongside traditional silicon processors.

Last year was the biggest ever for venture capital funding into the biotech sector with over $7.4bn invested, according to a report from MoneyTree, The most popular food tech startup,  is Hampton Creek, which is trying to reinvent mayonnaise, has reportedly stretched the truth of their science by  creating food by eliminating animal products.One of the things they are trying to do is to replace eggs with by growing plants in a lab has already raised $120million

August 23, 2016

comparison of features :mobile device management (mdm) softwares

Mobile Device Management (MDM) solutions allow organizations to extend their security network to employee and company owned mobile devices, most notably smartphones and tablets.With the recent advances in mobile technology and connectivity, it’s more important than ever that employees have the ability to access company data securely from anywhere and on any device: personal or work, in an airport lobby or at the office.

Among a sample of 308 companies using MDM software, compiled by softwareinisder, shows that the largest portion (27.6%) of companies had between 1001 and 5000 employees, with the smallest portion belonging to companies with 501-1000 employees (figure on left). It’s interesting to note that smaller companies (51-200 employees) made up a larger portion of the customers than midsize companies (200-500 employees).

August 19, 2016

cisco set to fire 7% of its workforce ,as enterprise customers moves to remote data centres

Cisco Systems is set to layoff 5,500 employees as the hardware giant has started to face the heat , as its  corporate customers are starting to rely on cloud and remote data centers for their computing needs instead of online networks maintained on their own premises.Cisco is trying to rapidly adapt to technology changes that have reduced demand for its main products.The implication of this would be that 7% of of Cisco's roughly 74,000 workers will lose their jobs.
Cisco is now focusing more on equipment tailored for large data centers and pouring more resources into software and security. The new emphasis is being orchestrated by CEO Chuck Robbins, who replaced the Cisco's long-time leader, John Chambers, nearly 13 months ago.

Cisco itself has previously laid off 6,000 workers in 2014 after letting go 4,000 employees in 2013.

August 2, 2016

how blackberry founders sabotaged their first tablet "playbook"

By the spring of 2010, when the iPad was sweeping across the world ,Mike Lazaridis was swept with the urgency to keep up with the tablet craze .The smartphone maker initially  tinkered with the possibility of producing a handheld computer larger that the PDA nut smaller than a PC. However it decided to  launch a 7 inches screen tablet.As the  iPad threatened RIM's  positioning and dominance of its enterprise wireless hand held wireless market, it had to react to iPad. 
With the purchase of   technology company, RIM had a secret weapon, QNX. The QNX OS specialty was creating microkernels , which was a building block of OS ,but not the complete OS . However it  wasn’t efficient on the battery front, which was one of blackberry’s core strength.Compounding the problems was the deadline which was set to the new Playbook launch. This mean that there wasn’t enough time to get the blackberry email on the playbook.For this the email application had to be rewritten as RIM wanted to provide one corporate email from both devices which meant that it also had to update its enterprise software which was deployed with over 25,000 of enterprise customers.Given the deadline to launch the tablet to take on iPad, this was impossible

The result was that Playbook’s customers also had to own the blackberry if they had to access corporate email, making the device as a accessory to blackberry, which was its Flagship device rather than a standalone tablet. What this  meant  for consumers  to access email at Playbook was perplexing .Among the series of  steps to access corporate email 1)They had to download a bridge software app to their devices.2)set up to pair with the smartphone to its playbook 3)Then users had to wait for several minutes for the bridged email box on their playbook to fill up with their blackberry smartphone email.This had to be repeated every time since the email box vanished from the playbook as soon as the connection was cut If the kept both the devices, bridged for long, the wireless activity drained very quickly

For consumer this was  ridiculous as  in comparison ,the ipad enabled user to access their personal as well as corporate email, at a touch of the screen .What was more perplexing was that “ why did RIM take these cumbersome steps, instead of just giving access to hotmail or Gmail In the book “ "Loosing the connection" which chronicles the fall of blackberry, author Sean Silcof , states that Mike Lazaridis was so enamored with the Bridge concept theta RIM dint bother to develop the capability in time for the launch As apposed to this,the ipad came with the email box. The fascination of the founders with technology without understanding consumers preferences sounded the final obituary of the company

how samsung killed the blackberry star :the inside story

" the end of blackberry and the rise of samsung"

As smartphone market gathered crescendo with the launch of iPhone , RIM’s first signs of trouble started in US results.The iPhone's arrival in 2007 dented RIM’s market share but dint slowed its growth. But as Android gained traction,Blackberry showed signs of getting hit. For 7 straight quarters in a row,from late 2008 to 2010 summer RIM recorded revenues of around $2billion for each period followed by a dramatic slide quarter on quarter with sales dramatically falling to $1billion in the quarter ending August 2011. As Android siphoned off market share led by  droves of OEMs which lapped up Android to power their low cost handsets.

For RIM, this was the ultimate death knell. Meanwhile RIM’s share of Verizon’s smartphones sales dropped to a 14% from the last 3 months of 2010 from 60% a year earlier.The drop was also significant at Sprint, which saw blackberry shares fall from 63% to 22% and continuing the disaster ‘ T mobile share of RIM phones dropped from 60% to 18%. Never in the history of RIM it has confronted such a situation.

However another player which changed the dynamics of the smartphone market was Samsung. Samsung was the largest electronics component supplier in the world , which supplied Rivals, RIM and iphone componens for their phones. Due to Samsungs size and scale it could easily outspend, Nokia, RIM and Motorola in terms of Its huge marketing budgets

If Samsung lost a smartphone sale, it made its money by supplying the components to the winner.As a critical supplier, Samsung had access to the latest new technology ,priority on supply and the chance to have a first peek inside its competitor’s hardware. In the book, Loosing the signal, RIM's joint CEO, Jim Balsillie talks about the Samsung marketing budgets  ” In 2010 when I saw the huge splash made by Samsung, and got to know about its huge marketing budget, it have me the chills, and I knew that out crown jewel, Blackberry was now loosing its way to becoming a crackberry.