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Showing posts with label technology trends. Show all posts
Showing posts with label technology trends. Show all posts

January 7, 2018

tech trends which will define 2018


 


From Space tourism to electric cars and the rise of virtual reality,technology is  transforming  our worlds faster than we can imagine. It is said "You cannot predict the rain , but you can build an ark". 2018 will see the dawn of newer technology which only existed in the realms of science fiction movies just 10 years ago.

While 2017 has seen AI Bots,Machine Learning, 3D printing, AR and Blockchain starting to become more  relevant and mainstream 2018 will be a year when many of these newer  technologies like Cryptocurrency Blockchain, Electric Cars Virtual Reality will find more acceptance and become advanced.Here are some of the technology trends which will make a big impact in 2018. 

1)Artificial Intelligence comes of age: There are three broad reasons for AI’s phenomenal growth in the last two-three years. First is the rapid advancement in machine- and deep-learning algorithms. Second is the availability of humongous amounts of data (hence known as Big Data) on which these algorithms can be trained. Third is the dramatic increase in computing power that includes more efficient computer processing units and graphic processing units. 

The results are clearly visible. In December, Alphabet-owned AI firm DeepMind announced that its AlphaZero algorithm took just 4 hours to learn all chess rules and defeat the world’s strongest open-source chess engine, Stockfish.

AlphaZero, which was modelled on DeepMind’s AlphaGo Zero computer programme, vanquished a world-champion programme in each game of chess, shogi (Japanese chess) and the Chinese game, Go, within 24 hours. Since automation and AI are better than humans with routine tasks, it has understandably given rise to the fear that automation and AI will take away our jobs and become more intelligent than human beings. In his 2006 book, The Singularity Is Near: When Humans Transcend Biology, American author and futurist Ray Kurzweil forecast that AI would surpass humans. By 2099, he added, machines would have attained a legal status equal to that of humans

2)AR and VR will become communal experiences: Right now VR(Virtual reality) is an isolating experience.You can put on a headset and immerse yourself into an make believe world in a universe where you and your own self inhabit.Going forward VR will allow a more immersive experience with your surroundings. VR and AR ( Augmented Reality) will allow communities to experience the world together.We will get to play work and explore the world in the form of alternate realities and our reality distortion field will be all about larger sharing VR  experiences.

3)Big Data overload and privacy concerns  Today every company in the world has begun to mine big data on consumer habits and shopping behaviours.In 2018, data collection is going to become an even higher priority. With consumers increasingly talking to smart speakers throughout their day, and relying on unlimited digital devices for most of their daily tasks, companies will soon have access to—and start using—practically amounts of personal data. This has many implications, including reduced privacy, more personalized ads, and possibly more positive outcomes, such as better predictive algorithms in healthcare. To add to the problem, a lot of data has a lifespan. At some point in time, these data becomes outdated and its no longer longer relevant.But often it is held onto anyway in the mistaken belief that some day it might come in useful. It is important to remember also that collecting and storing data costs money - data requires storage, electricity to power it and, if the information is sensitive (including customer records) attention to be spent on security and data compliance. Of course, the problem becomes even bigger when we take into account the predicted growth in the data companies will produce: A recent article on Forbes predict a 4,300 percent increase in annual data production by 2020. 

3)Blockchain will increasingly become mainstream: One of the biggest technological trends in 2018 would be the rise and acceptance of blockchain.The rise of blockchain technology wont be just limited to cryptocurrency in 2018.Cryptocurrency will move into larger areas of governance.We have seen some amazing things in the cryptocurrency market in 2017 including the rise of the ICO where companies like Tezos raised almost 250 million, the "big 3" (Bitcoin, Litecoin, & Ethereum) have gained in the 1000%'s, and a massive explosion of interest in both the traditional financial markets as well as the consumer markets here in the in 2017. 

4)Electric cars: Self driving cars are still in the labs.So forget about them and start to embrace electric cars.In 2018 we are likely to see new electric cars promising ranges of 200 miles or more.In 2018 the Tesla Model 3 and the second generation of Nissan are set for release.Long term investment on petrol cars will also start declining. 

5)Smart Soundbars. Riding high on  the back of voice controlled speakers multi room audio looks all set to grow.While there  is an explosion in the hardware market , we are witnessing significant growth in premium multi room systems and smart soundbars in particular.Technavio’s market research predicts the global soundbar market to grow steadily at a CAGR of above 16% by 2021. One of the major factors driving growth in this market is the increasing number of smart homes.Many homes in developed nations such as the US and UK are being remodeled to smart homes.A smart home consists of media and entertainment gadgets, consumer electronic devices, and other smart electronics that can interact with each other through a home network.2018 is also likely to see more of Dolby Atmos and high resolution audio 




May 22, 2014

Western Nations continue to show Facebook Fatique as Facebook usage in France drops 10%

With a population of around 62milion,Facebook is used by 60% of French users of its users. After Facebook, its Tumblr and Twitter which  are the most popular social properties in France


Source: StatCounter Global Stats - Social Media Market Share

September 20, 2013

August 5, 2013

Online Shopping Conversion Rates : US vs Europe


hy How does online users buy and shop via the web, or for that matter how many of them shop via Mobile  and how many do it via the Desktops and Laptops. The above infographic are international shoppers browsing and adding items to their shopping carts almost as often as their American counterparts, but not converting? ( via : Monetate

August 3, 2013

Consumer Products Life Cycle : Web Era vs Smartphone Era





The time lag between when a new consumer product becomes available and the time when researchers  has  been already testing it in their Research Labs  was earlier before the pre internet era around 4 to 5 years
 Electricity, for example, was a wonder technology of the 1880s, but it wasn't until the mid 1920s that a 50 percent of Americans were electrified. The telephone, which dates back to the 1870s, did not achieve 50 percent penetration until *after* World War II. Air conditioning wasn't a majority experience until 1973. Even cellular phones, which are the go-to example of rapid technology adoption, were first launched (in the guise of car phones) in the 1940s, and were well understood by the late 1970s.
Which is what makes these two graphics, one by Nicholas Feltron, the other by Karl Hartig, so fascinating. 

March 30, 2013

Multi Screen Consumption Patterns: How This Impact Brand Marketers


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Media consumption is now 90 percent screen-based, whether that's watching Netflix on your Galaxy Note II, reading an e-book on a Kindle, or flipping through a magazine on your iPad. But the TV is still fighting for viewers' attention, and most of us give in - with gadgets in tow.

According to a new infographic from Uberflip, 97 percent of American homes still have a TV, while 81 percent have a PC. But 44.8 million people now have a tablet, while 112.4 million have a smartphone, and 70 percent of homes have a game console. It might not be an either/or proposition, however. A majority of people multitask while consuming content - 81 percent watch TV and use a smartphone at the same time. Another 66 percent combine their smartphone and laptop/PC use, while 66 percent watch TV and use their laptop at the same 

March 29, 2013

December 6, 2012

Mobile Apps and QR Codes among most popular mobile Marketing techniques







Mobile marketing programs and budgets are projected to increase in 2013, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according tothe “StrongMail Mobile Marketing Survey 2012,” conducted in April 2012, of more than 800 business lead ers worldwide.
Mobile websites (70%), mobile applications (55%) and QR codes (49%) are the most popular forms of mobile marketing, but less than half of marketers are currently running any of them.

December 1, 2012

93% of Online Retail Websites Not Optimized for Tablet Viewing


Digital Impact of Tablet Visitors on Retail Websites (Adobe Digital Marketing Insights) 


A new study has claimed that just 7% of retailer websites have been optimized to run on tablets.
This finding comes from eCommerce tool vendor Skava, which on surveying a plethora of the top retail websites in the U.S., discovered that most retail companies wrongly assume their desktop websites will render sufficiently well on tabletsIn contrast to the tablet, the study pinpointed that 95% of retail eCommerce websites are optimized for smartphones

26% Mobile Handsets in US made by Samsung,16% by Apple





















According to the latest ComScore data : Samsung leads as No 1 Mobile Device Vendor in US , as Apple,LG takes the 2nd and 3rd place  lead as top US mobile device maker, Apple passes LG for second place -


Rounding out the top five are LG, Motorola, and HTC, all of which are losing market share. The story is similar in the platform space: Google is first courtesy of Android, Apple is second with iOS, while RIM, Microsoft, and Symbian are all down or dead (take your pick).

The latest data comes from comScore, which as usual surveyed over 30,000 mobile subscribers in the US. The analytics firm says 121.3 million people in the US owned smartphones (51.9 percent mobile market penetration), up 6 percent between July and October.

November 30, 2012

Waiting Time for iPhone 5 in USA down to a week

CHART OF THE DAY: iPhone 5 Availability - Business Insider: One of the things that has been dragging on Apple's stock is questions about its ability to make enough iPhone 5s to meet demand. These reports suggest that as Apple approaches the holiday sales period, it will have enough iPhones to meet demand, and therefore should be able to beat analyst estimates of 45-46 million iPhones for the quarter.

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As of November 15th, 2012 ,the wait for an iPhone from Verizon is just 8 days. At AT&T its 3-5 days. And at Sprint its 7 days. Both Gene Munster of Piper Jaffray, and Walter Piecyk at BTIG both say the wait for an iPhone 5 from Verizon or AT&T has come down

November 29, 2012

UK's Biggest Top 5 Online Display Advertisers,BT is no 1




In 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly double the amount for BT Group (over 2.4 billion). In Q3 2012, however, BT Group seized the lead with nearly 2.6 billion ad impressions compared to BSkyB’s 2.4 billion.
Despite the backdrop of a depressed UK economy, advertising on the internet increased by 14.4%* to a new high of £4,784 million in 2011, up £687 million year on year. 
In the past year, BSkyB’s display ad impressions have gone down by 62 percent from 3.9 billion in Q3 2011 to 2.4 billion in Q3 2012, suggesting a possible downshift in the company’s display advertising strategy. Virgin Group shows similar results, with ad impressions remaining fairly consistent throughout 2011 and early 2012 at approximately 3 billion, going down to 2 billion in the third quarter.

South African Mobile Advertising see 248% Growth


InMobi Profile for South Africa from Daryn Smith

 South Africa Mobile Advertising Market is all ready to explode big time, as 2012 has shown an increase of 248%  for Smartphone impressions,compared to 2011 ,according to Mobile Ad Network .South Africa make Th 76% of all ad impressions coming from Smartphones, with the Apple iPhone proving to be the most popular handset in the region.
Behind the iPhone, the Nokia handset is still dominant in this market, however the greatest growth from an Operating System standpoint is from Android, which grew by 8%.
Mobile phone users from the region access the Mobile Web more than Mobile Apps, the latter having grown 3.7 times compared to this time in 2011.

November 28, 2012

Europe sees 43% Growth in Smartphone Owners,having Tablets

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2012 Data On Europe users having Smartphones  and Tablets

2011 Data on Europeans owning smartphones along with Owning a tablet


15.5 percent of European Smartphone Owners Have a Tablet: Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared to only 9.3% last year. This 6.2 percentage point increase demonstrates the rapid growth of tablet adoption across Europe

While in 2011,Top 5 EU countries made up collectively 42  % o of Smartphone users owning a tablet, whereas in 2012 that number grew ( collectively all EU Nations ) to 97%. This is a  average growth of 43% for EU countries

Among EU5 countries, the UK is leading the way with 17.7% of their smartphone audience also owning a tablet, followed by Spain with 16.9%. Italy and France are on par with 15.1% tablet penetration among smartphone users, but Germany falls behind the EU5 average with only 12.8% of the smartphone audience owning tablets.