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Showing posts with label twitter adwords. Show all posts
Showing posts with label twitter adwords. Show all posts

June 1, 2011

Twitter Acquires "AdGrok"Moving Towards Monetizing Tweets

It seems Twitter is finally moving to get its Revenue Model in Place .In their quest  for e generating ad revenue one of its priorities, it  has acquired AdGrok, a company whose software is designed to simplify the creation and management of campaigns using Google's AdWords search advertising service. While AdGrok aims to simplify search engine marketing campaigns, the platform could be adapted and used by Twitter to help monetize promoted and trending tweets

AdGrok, which came out of beta just two months ago, makes a tool that simplifies the process of setting up Google AdWords campaigns. It’s “Grokbar” lets customers look at any page on their websites and see data about the Google AdWords campaigns that point to it — including the cost of each campaign and how well it is working.Customers can see exactly how much they’re paying for each campaign and how well it’s performing.

Another cool feature involves integration with Shopify, a service that powers online stores. Sites that use Shopify can upload all of their inventory into AdGrok, create ad campaigns around each product, and then immediately end the campaign once they’ve sold out of a specific item. By  Integrating Adgrok, Twitter is looking to create a much more involved advertising platform for clients wishing to promote their messages through Twitter.

Buying AdGrok  is an indication  that Twitter is ready to start providing statistics and relevant data to its users, which has traditionally been handled by third-party services. The company has  earlier clearly spoke out against "Third party" providers, by apparently developing its own photo sharing feature and improving notification suppor

Starting today, the AdGrok team will start working full-time on Twitter’s “revenue engineering team.” Most likely they’ll be working on the microblogging platform’s self-service advertising program, which is currently in its beta phase and has many similarities to Google AdWords. The program allows small advertisers to buy their own promoted tweets, promoted accounts and promoted trends.

AdGrok offers free and paid services — the “standard” package is $20 per month. It was incubated at Y Combinator and has raised $470,000 from Chris Sacca, Russ Siegelman, Ben Narasin, and TriplePoint Capital. Customers include Eventbrite and Kiva.

June 5, 2010

Coming Soon :Twitter Adwords from Google

According to Mashable , Google is on the verge of testing a new ad format which would help Brands to increase their Twitter Followers when they Advertise via Google Adwords program. This is in keeping with the $15 million deal Google has with Twitter to include tweets in its search results.

The way this is going to work is .. Something like this... Advertisers advertising via Adwords would be able to have their twitter url along with a "Follow us" button so that users can follow them back without having to leave the site...

Google has begun testing the new ad format with a select number of advertisers, including Norway-based firm Qualité Search Marketing, who was invited to the beta test in early May. The firm reports only “a modest boost” to its follower count since testing on the platform began.

While its early to say whether this would be integrated with Google Adwords or would be some other platform would be used by Google to integrate advertisers twitter account.

As an advertiser I would not be very enthusiastic to allow only my twitter channel to be displayed as the landing page url without communicating anything about my core product.

I am not sure whether advertisers would be really convince themselves that anyone following them on twitter are "leads" in the real sense of the term. Unless Twitter and Google allows advertisers access to more meaningful data and insights about users which they are sitting on to share with their advertisers, this would just be another distribution channel to reach users .... rather than using twitter as a medium to analyse, slice and dice data about users , get intelligence and real time brand communication and user feedback .