Twitter is a site that allows you to post one-line messages about what you are doing currently , what are you currently thinking, where are you partying,with whom you are thinking ,or what you are reading via the web interface, IM, or SMS
You can limit your target audience who sees the messages or "Tweets" as they are also called . You can explicitly st your friends list, so that your tweets will be visible to the people you know or you announce your messages to the whole world publicly.
What Twitter does, in a simple and brilliant way, is to merge a number of interesting trends in social media and social software usage personal blogging, lightweight presence indicators, and IM status messages, live commentary and "crowdwatching" as they are called . You become a part of the larger community and your online profile can be a part of the larger social crowd which in turn gives rise to a community where marketers can succesfully pitch their wares/products and services.
On second thoughts I dont think twitter is something very different from most Sms or text messaging, which most of us use on day to day basis . But where it takes a different turn is that twitter makes you part of community where everyone will fit into specific demographics or pychographics and find people who shares some kind of a meta data (common characteristics )which they could identify with .Through Twitter everyone could follow their friends and check out whats happening to them real time .Due to the kinds of life we live in, most of us find it extremely difficult to keep in touch with their near ones .Social media a few would argue is online Voyeurism on action . Most people are interested to find out about others, what they ate,with whom they partied and with whom they slept.
However more that that, Twitter allows you to communicate your thoughts, ramblings,rants in real time and specially if your a marketer helps you to identify,segment and target your prospects and broadcast your messages through web and mobile applications in a marketplace that is nascent and ready to consume your content.
Jeremiah Owyang
writes this week on
MarketingProfs,
Twitter is a tool through which subscribers can further reach their audiences, real-time. Users can hear and express thought leadership, broadcast their messages, connect to the influencers both on their desktop and through their mobile units, among other things.
Like much of social media... it’s another ear to the ground, another touchpoint, another “opportunity to build relationships,” another online media to build communities,test products and fathom market response and feedback
Twitter has a real use for media companies and social-media-savvy brands.Brands that have s significant interest in social media include,Traditional media,online Media companies, Consumer Goods Companies and as usual politicians who does not seem to leave any stone unturned to advertise themselves.
• Extending the reach for those individuals or companies that already have a blogging strategy in place, and want to deepen or further ties. Good examples: Carnival Cruise Lines. The ScienceNewsBlog’s weather tracking updates. Andy Carvin’s PBS blog on education and technology.
• Retailers announcing sales and deals. Good example: Deals on Dells. Blue-light specials at Amazon.
• Increasing the ability for frequent updates to blogs or web sites or news. Examples: The NY Times, CNN, BBC, Adrants, and those of us here at MarketingProfs.
• Building consensus or a community of supporters. Good examples: Presidential candidates John Edwards or Barack Obama.
Rohit Bhargava has some great
ideas to market your brands/ideas/ services suing twitter
Twitter has found a devoted following from bloggers and those actively engaged in social media because of the immediacy and real time appeal of sharing your thoughts. This is different than blogging, this is like carrying a text based recorder on your shoulder to broadcast your location and current thoughts to the world. It's not hard to see why this would appeal to bloggers who are already sharing their personal views of the world online. Twitter adds a frame of reference and has the same live appeal of instant messenger.
1) capture the Pulse of a live event ; Twitter is like carrying a personal recorder regarding what your real time activities,here it is used to offer a visual display of conversations happening around an event.
2)Deepen a static experience through live commentary :
3)Facilitate collaborative watching :
4)Value add promotions : Consumer generated campaigns and reality marketing promotions are are some good ways to encourage interaction from customers can be enabled by using twitter
5) Allowing you to be a part of a greater homogeneous community at the same time segmenting and targeting your demographic user groups.
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