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Showing posts with label twitter trends. Show all posts
Showing posts with label twitter trends. Show all posts

April 19, 2012

October 21, 2011

Branding On Twitter :Why Smaller Business will Fail

People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behaviour.

The study, conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the U.S., and revealed a number of details about how people interact with brands on the world on Twitter

Among surveyed Twitter users who follow at least one brand on Twitter, fully one-half (50%) say they are more likely to buy products from brands they follow on Twitter. Interestingly, male brand followers are more likely than their female counterparts to buy a brand's products after following it on Twitter, 55% vs. 45%.

Recommending Brands to Friends
Following brands on Twitter motivates people to recommend those brands: Fully six in ten brand followers say they are likely to recommend a few (42%) or many (18%) brands to friends after following them on Twitter.

Any increase in customer loyalty is great news for brands, especially those lucky enough to make the coveted list of followed companies. According to the study, though, the chances of making that list are slim, as only 21% of Twitter users follow brands on Twitter, and of those, 79% follow fewer than 10 brands.

 One way of looking at this is that " Out of 10 Brands  that 79% users  follow .. Twitter Buzz will only help Bigger Brands as they have the resources To invest in Digital and social Media as compared to smaller ones. Your agency and   digital marketing team might think, Twitter can  change " Brand Image ". But with a tiny  percentage  of users who follow brands , almost 8 in 10 users will " talk about  the 10 Brands.. Are you there in the  highly Coveted List ,? if you are not and happen to be a smaller brand that is playing catch up the the giants.. Think again ... Twitter will not change your branding .... They will  only end up " making the industry Bigger ... and  maybe that would help the bigger brands . of course there might be exceptions  but 80 in 100 cannot be wrong ( if  Statistics are something you take seriously )

When it comes to a consumer’s decision to follow brands on Twitter, exclusivity and access to promotions reign. Here are the top five reasons given by respondents:

64%: I am a customer of the company
61%: To be the first to know information about the brand
48%: To receive discounts and promotions
36%: To gain access to exclusive content
28%: To receive content/information to retweet and share with others

June 24, 2011

PR Agency Gets Fired For a "Tweet"

While there is often a chance to turn disaster into victory there really was no way back from this one once the tweet was out there. For Redner this will seriously damage the agency’s reputation

Another example of a tweet turning into  controversy after  the PR agency Redner Group got sacked by its biggest client, video game publisher 2k, after it tweeted that it would punish bad reviews of  the game ‘Duke Nukem Forever’ by withholding future releases from reviewers.
For a PR agency it was not only dumb and  insanely stupid thing to do.. Non one expects   a PR Agency whose Job is to make sure all communication is verified and routed was itself " a loose canon" ... and although an apology was quickly offered it was too late. The tweet was out and the agency lost its account.

"Careless tweets really do cost. Take a breath. We’ve seen it a few times recently with Chrysler and #motorcity and the American Red Cross. We saw it also with #IAmSpartacus and again much more recently with Jeff Jarvis and the whole #BBCSMS conference, which led me to write Does Twitter make you stupid? Twitter spats and the problem with social media".( source :WallBlog)

The tweet from the @TheRednerGroup account read: “too many went too far with their reviews. We r reviewing who gets games next time and who doesn’t based on today’s venom.”

Everyone knows that tweets are a little too easy to write and easier to send, but really why would you ever send that tweet? The tweet was sent by agency founder James Redner who later issued an apology on Twitter insisting he had acted on his own and did not represent his client 2k: “Again, I want everyone to know that I was acting on my own. 2K had nothing to do with this. I am so very sorry for what I said

As the tweet spread around the Twittersphere games publisher 2K reacted and fired Redner. In a statement it, said: “2K Games does not endorse or condone the comments made by @TheRednerGroup and confirm they no longer represent our products. We maintain a mutually respectful relationship with the press and will continue to do so. We don’t condone@TheRednerGroup’s actions at all.”

Read more: WallBlog

June 11, 2011

13% US online adults use Twitter, Non Whites Tweet More

 Not surprisingly, younger internet users are more likely to use Twitter.

As of May 2011, 13% of online US adults use the status update service Twitter, up 62.5% from 8% who did so in November 2010, according to data from the Pew Internet & American Life Project. Slightly more than half (54%) of Twitter users access the service via cell phone.

Twitter Adoption Particularly High among Non-whites

Pew data shows that non-white internet users continue to have higher rates of Twitter use than their white counterparts, with the Twitter-adoption gap between African-Americans and whites increasing during the past six months. In November 2010, there was a 160% difference in Twitter use between African-American and white internet users (13% for blacks compared to 5% for whites). By May 2011, that gap was 178%, with 25% of online African-Americans now using Twitter, compared with 9% of online whites.
Meanwhile, 19% of online Hispanics use Twitter, 111% more than the usage rate of online whites. Also interesting is that one in 10 African-American internet users now visits Twitter on a typical day, which is double the rate for Latinos and nearly four times the rate for whites.

Demographic Breakdown  of Twitter Use

Eighteen percent of online 18-to-29-year-olds and 14% of online 30-to-49-year-olds use Twitter. In contrast, 8% of online 50-to-64-year-olds and 6% of internet users 65 and older use Twitter. This means the Twitter usage rate of the youngest internet users is three times that of the oldest internet users.

June 1, 2011

Twitter To Launch "Photo Sharing Service"

This Infographic via TheNextWeb Shows the  marketshare of Twitter Third party Apps. Twitter wants users to use Twitter Native App as compared to third Party Apps

It seems Twitter 's Ambition  to be the " Next Google" is  slowly taking wings. After acquiring"Tweetdeck" Twitter is said to have " been working on a  Integrated Photo Sharing service to take on the likes of Twitpic ,Twitpic, Yfrog, Instagram and Flickr.According to TechCrunch Twitter could announce the service as early as this week. As a result, all eyes are now turning to Twitter CEO Dick Costolo, who is set to speak tomorrow at the D9 conference in Rancho Palos Verdes, California.

The Twitter photo-sharing service is all but certainly expected to become the company’s latest branded application. Reports suggests that  Apple is baking Twitter into the operating system to help users post photos they've taken on their iOS devices directly to the service. The feature is said to be integrated into the camera and photo roll to let users share pictures to Twitter just like they would a video to YouTube, Vimeo, or one of the other video-hosting sites Apple includes.

It is also reported that  Apple’s new iOS 5 will come with an option to send images directly to Twitter, just like you can send images to email or videos to youtube. This would be a game changer  for Twitter  users who own Smartdevices. Signs that the company was close to that goal appeared in an early prototype device that surfaced late last month sporting what appeared to be an unreleased version of the iOS 4 software. It included an option to integrate the phone with a Facebook account, presumably to connect contact information.

PCWorld reports that  its not very clear if  the new Twitter sharing application will service similarly to existing third-party applications.But even if Twitter doesn't reinvent the wheel, the advent of native photo-sharing functionality could go a long way toward normalizing image sharing across the platform.

Despite the fact that Twitter claims 90 percent of users presently access the micro blogging platform via the company’s official applications, social media analytics firm Sysomos recently discovered that (based on its findings), 42% of tweets actually originate from applications made by independent developers.

May 14, 2011

Brand lessons From " Promoted Tweets" : The Top 10 Success Stories

For brands and marketers  desiring " Instant results" or a promotional campaign  which needs " Viral Marketing Techniques , There is a way out  via " Promoted Tweets".  Promoted Tweets are ordinary Tweets that advertisers pay to highlight to a wider group of users.Twitter has charged for promoted tweets on what it calls "engagement" or user action -- a re tweet, response, click on a link or when a user marks a post as a "favorite." Marketers don't pay when the tweets go nowhere. Twitter also only charges for the first re tweet of the original; subsequent re-tweets are "earned" and free. 

Twitter currently offers brands the ability to purchase promoted trends, tweets and accounts. In February, the cost of its most successful paid media, promoted trends, jumped from $70-80K to $100-120K.As Twitter searches for a revenue model, it has been revealed by the Wall Street Journal that the company is selling Promoted Tweets for around $100,000.

"Marketers are rewarded if they are good, not just if they're loud." While ad spending on Twitter is expected to grow to $150 million in 2011 from $45 million in 2010, according to eMarketer, brands are still working out how to use the platform effectively. Twitter provided Advertising Age with the top 20 tweets of the past year, and we pulled the best from each of the top 10 marketers on that list based on the rate of engagement. 
According to a research by Social Media Monitoring firm Crimson Hexagon who monitored Tweets in Twitter about Promoted Tweets during its launch and post launch, it has come to be known that 42% of Twitter Users think that Promoted Tweet will look like spam and will disturb their Twitter experience. While 31% of the Tweets indicate that users are confused about Promoted Tweets and would only decide their judgment after reading more about it or after experiencing it. On the other hand only 27% believe that it is a good business model.
Among the " Brands " which used promoted Tweets, the top marketers represented a broad cross-section of auto, tech, fast-food and media marketers with a wide variety of products and messages Brands like the Old Spice Guy which drew Mileage from the " Hugely Popular YouTube Video , promoted Tweets were a natural extension. Some had repeat hits: Google, for example, had four tweets in the top 20; Conan O'Brien's production company Team Coco had three and Volkswagen had two. 

Virgin America was also among brands who used promoted Tweets to highlight their own tech savvy  culture.According to  The company, it resulted is 300 to 500 inflight tweets per day, with anywhere from 6% to 15% of travelers logged into inflight WiFi. Participating in the Promoted Tweets initiative is certainly a logical next step on the Twitter front for the company.

 While there has been no third party validation of the CTR's on the promoted Tweets,Twitter has said publicly that the average "engagement" on promoted tweets is 3% to 5%, but for the top paid tweets engagement is eye-popping for any kind of digital ad. 

According toAdage the top tweet of the year, from Volkswagen VW, had a 52% engagement rate, meaning of all people exposed to the ad, more interacted with it than ignored it. VW's six promoted tweets for the New Beetle and one promoted trend reached 90 million people. No. 10 on the list is a promoted tweet from Twitter itself, with a 25% engagement rate, far greater than the norm.

What did Coke get right?
  • Using Twitter media to promote a global event (60% of Twitter users are located outside of the U.S.)
  • Using a positive hashtag with nearly no language barrier
  • Driving fans from Twitter to a website and not to Facebook
  • Providing worldwide fans with exclusive and engaging content
Radio Shack - In December of 2010 @RadioShack launched #IfIHadSuperPowers giving fans a fun and engaging way to win prizes around the holidays.


April 21, 2011

Hide tweets From Overactive Tweeters

Twitter is testing a new feature that would  enable users to hide excessive messages from users who send lots of messages in a short amount of time —  something  which has been a standard in Facebook for  quite some time now.

The “hide” feature is live for a small percentage of Twitter users and may have been active for months before turning up on anyone’s radar, reports The Next Web. The company did not indicate a time-table for full roll out, but the sooner it does happen, the better.

Many of  Twitter users may have experienced, a handful of over-active accounts can create enough noise to render the main feed useless. The two current options for eliminating that noise are to unfollow certain people or create a separate “Twitter list” of users who update less frequently — both of which offer a broken experience for handling information overload
 It seems finally twitter  is trying to address  the problem of an increasingly useless main feed due to at times excessive  tweets ,which is either auto generated or manually done

April 12, 2011

Twitter Local Trends Expands to 70 New Locations

Twitter has extended its Local Trends feature to 70 more cities and countries, including Japan, South Africa, Santiago, Jakarta and Kuala Lumpur.

Now, users in more than 100 international locations can discover what topics are trending in their region. To see what’s being discussed in a given area, click the “change” link underneath the “Trends” subheader and select a location.

. The most mentioned ones get highlighted as a Trending Topic in real time, letting people zero in on hot news in specific locations as it’s bubbling.

Santiago, Jakarta, Kuala Lumpur, South Africa,India and  Japan and many more.