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Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

June 7, 2015

Facebook and Whatsapp active users exceed 2.5billion and counting

"As of January 2015, there are 829 million active QQ accounts, with a peak of 176.4 million simultaneous online QQ users"

Latest Social Media usage and statistics around the world

The above chart shows the latest social media users across the world. Facebook  continues to top global social media usage with 1.5 billion active users and is miles ahead of its nearest competitor QQ.Chinese  based Tencent holdings owned QQ is ranked no 2 with  829 million active users  with a peak of 176.4 million simultaneous online .

Whatsap with over 700 million users is ranked 3rd while Facebook's messenger  service with 500million + users is ranked 5th. Linkedin and Skype  ranks 7th and 8th with  347 and 300 million users .Google plus and Instagram takes the 9th  rank with  both standing at 300million users. Twitter ranks 12th with 288million active users

Facebook  with its messenger service along with whatsapp together exceed 2.5billion active users 

Twitter and Facebook usage by devices: 85% tweet from their smartphones

This chart shows how long Americans are using Facebook and Twitter on different platforms.

 The above data shows users are spending  more time on "twitter " compared to Facebook from  their mobile device through smartphone apps.American Facebook and Twitter users already 
spend more time using the services on their smartphones than they do on their  PCs  and  laptops. Nielsen data shows   85% of Americans tweet from their  smartphone

However  in terms of engagement, Facebook outranks Twitter based on the time they spent on both the sites

June 2, 2015

US twitter users have grown six times since 2010

Statistic: Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2015 (in  millions) | Statista

US Twitter users  number about 65million users as on  Q1,2015.By the end of 2013 US had about 52million  twitter users and before that by the end of 2010, twitter users numbered a  mere 10 million in the US. In the last 5 years twitter has grown by 6 times in US

May 25, 2015

42% tweets are generated from twitters non official clients

"how much tweets are generated from official twitter app vs non official twitter clients"
"  tweet volume between twitters official app vs non official client"


Non official twitter clients continue to make the bulk of Tweets according to research  firm sysomos  Analysis based on  the number of tweets from the day  Twitter unveiled its new API policy., till  2014, The data shows that 42% of tweets were made by non-officials apps  whereas 52% tweets originated from official twitter app.

This is more than four times the amount claimed by Twitter during unveiling  of its API .  Among the most popular twitter non official clients included twitterfeed, ketaiweb, tweetcaster, twipple, Hootsuite and Tumblr,,Snaptu among others 

nations with highest number of twitter app installed in their iPhones

"nations with highest number of twitter  app installed  in their  iPhones"

“90% of active Twitters users use official Twitter apps on a monthly basis.” Twitter defines “official” as applications it owns and operates for the Mac, iPad, Android and Windows Phone
Among the most popular apps are Echofon Tweetcaster, Hootsuite,covertchirp,Tweetbot and Twitterrific 5

Twitter cheat sheet : Tips and tweaks to use advanced search

" top 10 Twitter advanced search operators"

" twitter search operators"

"Twitter cheat sheet"
How do you search for a tweet within 5 miles of where you stay  ?,  How do you know if that  fine dining restaurants serves best seafood including  prawn  . Location operators include "near:" and "within:" — the latter sets the radius over which the search is performed

Near:London within:5 miles seafood + prawn

How many tweets are linking back to your website or to your 
competitors ? you can use the use the operator "filter:links" and to look for updates from a specific source

 For example if you wish to  know all the backlinks from your tweets, you  can the syntax "source:Twitterfeed" and replace  this link with the third-party app you're looking for, or "txt" to search only messages that came via SMS

What does twitter say about your brand? Is the sentiment negative or positive Its possible to study sentiments by using operators or even  smiles Looking for positive or negative attitude tweets can be invoked by simply using the smilies :) or :(.

May 21, 2015

twitter rolls out new advertising model based on 6 performance metrics

"Twitter Rolls out New marketing Model  based on 6 performance metrics"
While Twitter last years started rolling out   objective based advertising  by giving some advertisers the ability to promote specific action like increasing their Twitter followers via a promoted tweet, app installs or increasing traffic for  which advertisers could pay only for the engagement they wanted.

However Today, Twitter today took  the the program out of beta, giving access to objective-based campaigns, reports and pricing to all advertisers globally and  added a few more performance metrics

The new model gives advertiser more options to pin point specific deliverable and pay for exactly what they wished to do.. "There are six objectives available: tweet engagements, website clicks or conversions, app installs or engagement, followers, leads and video views
Irrespective of what  what KPI's you measure for your success ,you  only pay for results

May 19, 2015

the 4 metrics used to measure social media marketing by global brands

"which 4 metrics is used as KPI to measure social media marketing"
The chart compares the 4  most used metrics by brand to measure and monitor their social media effortsamong the most common measured metrics are 1) web traffic 2) Active engagement  across their facebook brand pages, ( likes, shares, refer etc) and 3) increase their followers/ fans 
 During the survey, 47.3 percent of responding executives stated that they used web traffic as a KPI.

May 12, 2015

Twitter's Q1 loss at $162million , has already burned $1.25 billion since it went public

"Twitter q1,2015 loss estimated at  162million"
 2 years after going public Twitter continues to bleed and loose money. It  lost $162 million despite bringing in $436 million in revenue. Since its IPO in late 2013, it has lost a cumulative $1.25 billion over six quarters.

Facebook too went through the same phase  and did not make  profit it the first  few quarters .however 6  quarters into   its IPO ,Facebook generated almost $1 billion in cumulative profit. Now, some three years after going public, it has made almost $5 billion.

May 7, 2015

Porn on twitter leads to nielsen pulling out its promoted tweet campaigns

" the state of promoted tweets and brand advertising"

Twitter might be " working towards it more robust revenue model by  driving innovative ads .. However  it has a more basic problem. The problem is about "  Porn " in its website .

Nielsen, television and digital measurement company, was forced to halt one of its paid-for Promoted Tweets campaigns this week after its ads were served against profile pages dedicated to pornography, according to Adweek. . Reports  indicate that other brands including Duane Reade, NBCUniversal, and Gatorade also showed up in feeds next to pornographic images and videos.
Although Twitter's technology usually ensures ads do not appear against x-rated content, but on this time it failed and Nielsen suspended its campaign.

May 6, 2015

twitter mobile users make 80% of its 3012 active user base

" twitter activer users  now at 300million"


The chart shows the growth in  Twitter's mobile  users .Twitter mobile users have grown from 100 million in Q2,2012 to250 million in Q1,2015 which is a 2.5 times growth in its mobile base.  Overall    80% of twitter's total users access is  via mobile device.
As of Q1 2015  Twitter' active user base  is 302 million e user base  a growth of 18% from the last quarter.

May 5, 2015

content sharing comparison : facebook vs twitter vs pinterest

"breakdown of content sharing across social networks"


  1. Facebook accounted for 81% of content shared to social networks, trailed distantly by Pinterest (7%) and Twitter (6%), 
  2. Pinterest was  no 1 in  Beauty Shopping & Fitness categories, generating 190% and 185% more sharing activity than the average .Both Facebook and Twitter saw decline in these verticals. 
  3. Health content sharing across Facebook increased (+8%) which declined across twitter and Pinterest.
  4. Social sharing of news  and science content  on twitter  showed a big rise (+21% and +17%) respectively whereas financial news sharing on twitter increased +21 
  5. Twitter saw 152%  growth in sports content  and Pinterest saw  89% growth in shopping


May 2, 2015

meerkat launched on android playstore gets 500,000 downloads in a day

After Twitter purchased it a few weeks ago, Periscope has finally been released to the public. It's a well-polished live-streaming app, but unlike Meerkat, Periscope streams can be viewed for up to 24 hours.

Live streaming  is the next buzz word ,going by the  SXSW  trends this year. Between the 4 big real time broadcasting  players Twitch,YouNow,Periscope and Meerkat, the ability to broadcast yourself in real-time is expected togrow mainstream by year end.

Meerkat was the first to garner big hype, however it lost that hype after the launch of Periscope.Both rely on Twitter for distribution, however the purchase of Periscope by Twitter gives it an edge and one up againts Meerkat However in a smart move Meerkat launched on Android play store yesterday   thereby getting the first mover advantage beating its larger rival . In the first day ofv its launch yesterday Meerkat got 100,000 and 500,000 download . It currently has over 1,200 reviews and an average rating of 2.5 stars. In contrast Periscope saw one million users sign up in the first ten days after launch.

May 1, 2015

Social Media optimizations Tweaks: infographic

" cheatsheet for all your social media marketing needs"
How much you know about social media optimization . From profile customization and length of your  posts, optimum image sizes,notifications, app integration, embedding feature, sharing on other social networks, 3rd party links and location mapping . The above infographic  provides a snapshot of the top social  networks   and a  must have handy tool for your social  marketing needs
#pinterest,#social media#google#infographic

April 21, 2015

twitter emerges as the highest paymaster

biggest paymasters across social media

Anthony Noto, the former banker from Goldman Sachs to become financial chief at Twitter was the biggest earner, with a compensation of $72.8 million in 2014, including stock awards valued at $63.1 million and options of $9.5 million.

His compensation was about three times the pay of his predecessor, Mike Gupta, who made $24.6 million, almost all of it from stock awards, in 2013. 

 Mr Noto earns much more than $11.5 million that CEO Dick Costolo was awarded in 2013(Costolo, however, owns more than eight million Twitter shares worth about $413 million) and well outstrips the $6.7 million Adam Bain made as president of revenue. 

 The third-highest earner was Twitter’s engineering chief, Alex Roetter, who received an $18.8 million stock award as part of total compensation of $19.1 million. Earlier in 2013 Twitter had awarded Chris Fry, who was the senior vice president for technology, more than $10 million in stock

tech giants with the highest online advertisers: google has 4 million,facebook has 2million

"list of advertisers :google vs twitter vs facebook"


How do the tech giants square up in terms of its active advertiser base ?Comparing the growth in the number of online advertisers between FACEBOOK, GOOGLE AND TWITTER  reveals a few interesting stats

Facebook  reached a milestone of 2 million online advertisers in february this year This number represents a 33% increase compared with  what was reported in July 2014, and is up 100% on June 2013.

Meanwhile Macquarie Research estimates "Google's advertiser base to be  4 million" , although this number would probably be higher given the fact that "Google 's revenue model is based on  more direct advertising relationships" across the digital advertising space. Since google does not reveal  this data, its not possible to verify the data

Meanwhile last year Twitter had  60,000 advertisers .However this number should increase in 2015 as  Twitter has expanded its  self serve ads across 8 new geographical markets in Q4, and now has a presence across  28 countries

April 9, 2015

The best time to get highest retweets and likes on twitter and facebook

The best time to get highest etweets and likes on twitter and  facebook

The best time to get highest retweets and likes on Twitter and  Facebook

9am to 3pm on Wednesdays are the best time on Facebook.The best times to get  maximum retweets are between  1pm to 3pm, Monday to Thursday 

March 29, 2015

Twitter Transparency Report: Top 5 Nations with the highest removal request

Top 5 Nations with the highest removal request from Twitter
Removal requests include government requests (and other complaints for removal of content from authorized reporters) we have received to remove or withhold content on Twitter.
Turkey tops in  content removal request by Government with 149 request  followed by Russia with 89 removal request followed by Germany and France with 42 and  34 request respectively with Unites States being the 5th with 26 removal request

Twitter's Most Popular Brand by Followers: Youtube and Instagram among most followed

most popular brand on Twitter : Top 10 List

The  chart from statista graph shows most popular brands on Twitter worldwide as of October 2014. With 45.5 million followers, YouTube was the most popular brand on Twitter.Instagram and Twitter ranks 2nd and 3rd with 35million and 32million respectively.