Online Retailers are Betting Big on Facebook Video Ads this Holidays

• Online retailers are set to increase their Budget " for Facebook spends during  the holidays.. Retail chain Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users
• However videos are just a part of the Marketing Mix which Macy plans to engage

nce the videos are shown ( from  21 years and older during  Thanksgiving) Post that It plans to taget  to those shoppers who interacted with the initial video by commenting on it, sharing it or Liking it

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• Facebooks Video ads, which officially launched in March has been received extremely well with both advertisers and consumers . withing a very short time, Facebook videos have become big business for  Facebook. 
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• The social network registers roughly 1 billion video views a day (not all are ads)—65% of them on mobile devices. Video is growing quickly—the number of video views grew 50% between May and July—says Nicolas Franchet, the social network’s head of retail, e-commerce, global vertical marketing.
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• #online retail,# Facebook spends,#Holidays,#thanksgiving,# Video Ads,
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Why Video Advertising is set to overtake impression based ( CPM ) advertising

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Most Shared Online Viral Videos: 2006-2011

source: Unrulymedia

Brand: Volkswagen

Year: 2011, Super Bowl

Agency: Deutsch, USA

Description: The spot features a pint-sized Darth Vader, whose attempts to use the Force finally work when the all-new 2012 Passat in the driveway arrives on his driveway.

4,936,552 shares all time

4,677,774 Facebook shares

255,721 tweets

3,057 blog posts

32,927 comments
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Brand: Old Spice

Agency: Wieden + Kennedy

Year: 2010, Super Bowl
Description: We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.

1,618,635 shares all time

1,586,171 Facebook shares

27,839 tweets

4,625 blog posts

47,467 comments

via unruly media

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